Article
The Paradox Of Consumer Behavior: 2026 U.S. Retail Holiday Outlook Special Report
Consumer sentiment surveys have long reported deep economic pessimism, with shoppers claiming they'll cut spending and tighten budgets. Yet actual spending behavior contradicts these stated intentions, revealing a disconnect between what consumers say and what they do. This analysis explores the seven mechanisms driving consumer spending and forecasts 4-7% holiday season growth despite widespread financial anxiety.
AlixPartners