United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Lululemon Registers "Dupe" Trade Marks In Fight Against Lookalikes

As of 21 October 2025, the athleisure brand Lululemon now owns a US trade mark registration for "LULULEMON DUPE". This marks the latest in the company's ongoing efforts to crackdown on "dupes" and lookalike products.

United Kingdom IP

MC

Marks & Clerk

What Are The Highlights Of The ASA's Mid-year Progress Report?

The Advertising Association's 2025 Advertising Pays report found that advertising and marketing industries contributed £109 billion of GVA (gross value added) to the UK economy in 2024...

United Kingdom Media & IT

LS

Lewis Silkin

What Are The Highlights Of The ASA's Mid-year Progress Report?

The Advertising Association's 2025 Advertising Pays report found that advertising and marketing industries contributed £109 billion of GVA...

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Small Print Won't Save You: Get Your Headlines Right

The ASA has recently issued a ruling that emphasises that detailed terms and conditions will not get you out of trouble if your headlines are wrong.

United Kingdom Media & IT

LS

Lewis Silkin

European Parliamentary Committee Pushes For Tougher Rules To Make Online Services Safer For Children

United Kingdom Media & IT

LS

Lewis Silkin

Protecting The Prestige: Champagne Confronts Sparkling Wine Producers

United Kingdom Healthcare

MC

Marks & Clerk

Retail Law Roundup: October 2025

United Kingdom Consumer

BJ

Browne Jacobson

ASA Monthly Insights October 2025: Four(ish) Rulings You Need To Know About

United Kingdom Media & IT

BJ

Browne Jacobson

TotalEnergies Fined For Greenwashing In Its Advertising In French Ruling

United Kingdom Energy

WL

Withers LLP

How Regional Grocers Capture The $100B Private Brand Opportunity — Part 2: Develop The Flagship

United Kingdom Consumer

A

AlixPartners

Influencing Influencers – Ad Standards Releases Latest Edition Of Influencer Marketing Disclosure Guidelines

United Kingdom IP

MC

Marks & Clerk

Key Legal Considerations When Using Social Media To Grow A Business

United Kingdom Media & IT

L

LegalVision

GALA's Global Guide To Privacy Laws In Advertising And Marketing - New Edition Published

United Kingdom Media & IT

LS

Lewis Silkin

The ASA's Brand Advertising Exemption: What Do You Need To Know?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Navigating FX Hedging In 2025: Strategies For A Turbulent Market

United Kingdom Finance

A

AlixPartners

ECCTA Explained: Global Reach Of The UK's Economic Crime And Corporate Transparency Act (Video)

United Kingdom Commercial

JD

Jones Day

The UKIPO's Consultation On Changes To UK Design Law And Its Possible Impact On Fashion Designs (Podcast)

United Kingdom IP

HL

HGF Ltd

Culture & Compliance Chronicles: Boardroom Agility—Strategies For Modern Boards Managing Crises, Compliance & Collective Responsibility (Podcast)

United Kingdom Commercial

RG

Ropes & Gray LLP

Employment Rights Bill Nears Final Stages

United Kingdom Employment

WS

Wrigleys Solicitors

The ASA's Brand Advertising Exemption: What Do You Need To Know?

The UK's new less healthy product advertising rules restrict ads for "identifiable" less healthy food and drink products across TV, ODPS and paid-for online placements.

United Kingdom Media & IT

LS

Lewis Silkin

Retailers' vs The Advertising Standards Authority

Industry experts are warning of a "return to the super skinny trend", after a rise in the banning of popular high street fashion adverts which presented models who looked "unhealthily thin". Campaigns included in the recent wave of Advertising Standards Authority (ASA) bans, include Zara, M&S and Next

United Kingdom Media & IT

FA

Foot Anstey Solicitors

Informal Communications, Formal Consequences: Can English Law Binding Contracts Be Created Outside Of A Formal Contract?

The Court of Appeal on WhatsApp, Email, and Contract Formation in DAZN Limited v Coupang Corp. [2025] EWCA Civ 1083 is a good reminder that at English law binding...

United Kingdom Commercial

GW

Gowling WLG

It's That Time Again: Sign Up Now For Brinsley's Fireside Chat With Guy Parker Of The ASA On Thursday 13 November

As part of our now well-established annual tradition, I'm delighted to invite you to a virtual fireside chat with Guy Parker, Chief Executive of the Advertising Standards Authority (ASA).

United Kingdom Media & IT

LS

Lewis Silkin

Don't Roll The Dice With Kids: CAP And BCAP Up The Ante On Gambling Ads

United Kingdom Media & IT

LS

Lewis Silkin

Time's Up: ASA Rules On Countdown Timers And Pricing Claims

United Kingdom Media & IT

LS

Lewis Silkin

Less Healthy Food Advertising Restrictions: What Businesses Need To Know

United Kingdom Media & IT

BJ

Browne Jacobson

It's All Smoke And Minors: UK Government Crackdown On Selling Vapes To Children

United Kingdom Healthcare

LS

Lewis Silkin

Early Expiry Date For Junk Food Ads – Are You Ready To Comply?

United Kingdom Media & IT

BP

Burness Paull

Like After-dinner Mints, CAP Finally Serves Up Its Draft CAP Guidance On Less Healthy Foods

United Kingdom Media & IT

LS

Lewis Silkin

Like After-dinner Mints, CAP Finally Serves Up Its Draft CAP Guidance On Less Healthy Foods.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

What's New On Online Safety?

United Kingdom Media & IT

LS

Lewis Silkin

Webinar Summary: What To Do If The CMA Comes Calling

United Kingdom Consumer

LS

Lewis Silkin

Unlocking Like-For-Like Volume Growth In A Depressed Retail Market

United Kingdom Consumer

A

AlixPartners

Like After-dinner Mints, CAP Finally Serves Up Its Draft CAP Guidance On Less Healthy Foods.

Following the UK government's recent publication of the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption) Regulations 2025, CAP and BCAP have now published...

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

What's New On Online Safety?

After a quietish summer, Ofcom and the UK government have been busy making announcements about the Online Safety Act, including new rules, new consultations and more investigations.

United Kingdom Media & IT

LS

Lewis Silkin

Webinar Summary: What To Do If The CMA Comes Calling

Thank you to everyone who attended our webinar on what to do if the CMA comes calling - we had a fantastic turnout and lots of questions! We really appreciated your time and engagement.

United Kingdom Consumer

LS

Lewis Silkin

Unlocking Like-For-Like Volume Growth In A Depressed Retail Market

How do we grow like-for-like sales volumes when consumers are spending less, costs are rising, and competition is at an all-time high?

United Kingdom Consumer

A

AlixPartners

Video: Licensing Lawyers Visit Derby

United Kingdom IP

RB

Rothera Bray

Cheats, Hacks And Legal Strategies: Safeguarding Value In The UK Video Game Industry

Video game cheats and hacks are a major problem for game developers and publishers, particularly in online games.

United Kingdom Media & IT

LS

Lewis Silkin

Avoiding Fake And Misleading Consumer Reviews: CMA Updates Guidance

Policing the new fake and misleading consumer reviews banned practice set out in the Digital Market, Competition and Consumers Act 2024 is high up the Competition and Market Authority's agenda.

United Kingdom Anti-trust

LS

Lewis Silkin

Like Omelettes And Eggs, You Can't Advertise Creme Egg Cookies Without Breaking HFSS Targeting Rules

As the new restrictions on advertising less healthy foods come (unofficially) into force from next month, it's worth remembering that the ASA's rules on HFSS...

United Kingdom Media & IT

LS

Lewis Silkin

Less Healthy Food Ads Are Off The Menu From 1st October. What Are Key Takeaways?

In a decisive pre-emptive step this May, a broad coalition of advertising, media and retail trade bodies committed to behaving as if the forthcoming...

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Less Healthy Food Ads Are Off The Menu From 1st October. What Are Key Takeaways?

United Kingdom Media & IT

LS

Lewis Silkin

ASA Monthly Insights August 2025: Four (Or So) Rulings You Need To Know About

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rules On Pricing Of Subscription Offer

United Kingdom Employment

LS

Lewis Silkin

ASA Says "Game Over" To Sexualised Anime Ads Targeting UK Viewers

United Kingdom Employment

LS

Lewis Silkin

Navigating The New CTSI Guidance: What Businesses Need To Know

United Kingdom Anti-trust

BJ

Browne Jacobson

Can Advertising Be Diverse Without Being Discriminatory?

United Kingdom Media & IT

LS

Lewis Silkin

CTSI Updates Guidance For Traders On Pricing Practices

United Kingdom Consumer

LS

Lewis Silkin

ASA Rules On Non-amazing Non-giveaway

United Kingdom Media & IT

LS

Lewis Silkin

Law Firm Branding: A Comprehensive Guide To Elevate Your Legal Practice

United Kingdom Media & IT

IG

IR Global

The Eagle Has Crash Landed. With A Bang

United Kingdom Media & IT

LS

Lewis Silkin

Choice Screens And Data Dreams: The CMA Unveils Roadmap In Relation To Google Search

United Kingdom Anti-trust

M

Macfarlanes LLP

Wellness Drink Tripped Up By Unauthorised Health, Nutrition And Medicinal Claims

United Kingdom Healthcare

LS

Lewis Silkin

Something To Chew On: UK Government Publishes Hotly Anticipated Update On HFSS Ad Ban

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Springs Another Mattress Pricing Case On Us

United Kingdom Media & IT

LS

Lewis Silkin

B2C Businesses: Are You At Risk Of Misleading Consumers On Price?

United Kingdom Consumer

TS

Travers Smith LLP

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

RSPCA Vindicated, But Only After ASA Goes Down A Rabbit Hole. (Video)

LS

Lewis Silkin

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Designer Panel: Is Being Copied Ever Good News?

GW

Gowling WLG

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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