United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Our Tech Predictions For 2026

At the end of each year, we look ahead and ask: what will shape the tech landscape in the year to come? 2026 promises to be anything but predictable.

United Kingdom Technology

LS

Lewis Silkin

Building And Retaining The Ultimate Games Community

Games communities are more important than ever before. Laura Harper (Partner, Lewis Silkin) chaired the How to build and retain the Ultimate Games Community panel, with expert panellists James Gallagher...

United Kingdom Media & IT

LS

Lewis Silkin

December Online Safety Roundup: Ofcom Issues Fines And Guidance, ICO Targets Childrens' Games

December has been another busy month for online safety developments, with both Ofcom and the ICO being active.

United Kingdom Media & IT

LS

Lewis Silkin

Another Ruling On Misleading Discount Claims In The Mattress Sector Is A Wake-up Call For Everyone

The Advertising Standards Authority issued a ruling today against Otty Sleep Ltd concerning the presentation of promotional offers on its website. The case serves as a timely reminder for advertisers that clarity...

United Kingdom Media & IT

LS

Lewis Silkin

What Rules Must I Follow When Advertising My Business?

United Kingdom Media & IT

L

LegalVision

Price Transparency Under The DMCCA: Key Takeaways For Businesses

United Kingdom Anti-trust

LP

Logan & Partners

ASA Clears Absolut's Keith Haring Campaign: No Breach Of Youth Appeal Rules

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Issues Final Guidance On Less Healthy Food Advertising Restrictions

United Kingdom Media & IT

LS

Lewis Silkin

UK ASA Rules Unqualified "Sustainable" Fashion Google Ads Misleading: What Brands Must Do Now

United Kingdom Media & IT

GW

Gowling WLG

Dryrobe Judgment Provides Useful Guidance On Avoiding Trade Mark Genericism

United Kingdom IP

MC

Marks & Clerk

Why Mince Pies Are Missing From Festive Ads - Navigating New Rules On Food And Drink Advertising

United Kingdom Media & IT

GW

Gowling WLG

Nike, Lacoste And Superdry Adverts Banned By Advertising Standards Authority

United Kingdom Media & IT

MC

Marks & Clerk

New Industry Template For Creative Services Framework Agreement Launched

United Kingdom Media & IT

LS

Lewis Silkin

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

United Kingdom Media & IT

LS

Lewis Silkin

Mo Salah's Own Goal: When Venting On Social Media Outside Of The Workplace Leads To A Red Card

United Kingdom Commercial

WL

Withers LLP

What Are The Seven Core Data Protection Principles And How Should Businesses Implement Them?

United Kingdom Privacy

GW

Gowling WLG

Building Safety Act 2022: What To Expect In 2026 - Levy, BSR Reform, Second Staircases And Remediation Bill

United Kingdom Real Estate

GW

Gowling WLG

New National Minimum Wage Rates For April 2026

United Kingdom Employment

d

didlaw

Tech 10 – Episode 9: Gartner IT Symposium: Reflections And Tech Trends For 2026 (Video)

United Kingdom Technology

A

AlixPartners

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

On Wednesday 3 December, the Advertising Standards Authority (ASA) published three fascinating decisions about ads in the fashion sector.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Maximising Opportunity: Navigating A Fragmented World

At xCHANGE 2025, we heard from Jacqueline de Gernier (GWI), James Greenfield (Koto), Chris Macfarlane (Peloton) and Faye Cottingham (Bacardi-Martini), in a broad-ranging discussion...

United Kingdom Technology

LS

Lewis Silkin

How Can You Protect Your Brand Against Dupe Culture?

Dupe culture has evolved from counterfeit products to influencers actively promoting fakes on social media, creating significant challenges for brands. This trend raises legal, ethical, and economic concerns...

United Kingdom Media & IT

PC

Potter Clarkson

CMA Investigates Businesses Over Pricing And Finalises Pricing Guidance

The Competition and Markets Authority's (CMA) final guidance on its interpretation of pricing transparency requirements under Digital Markets, Competition and Consumers Act 2024 (DMCCA) has been published.

United Kingdom Media & IT

BJ

Browne Jacobson

The Digital Services Act: Recent Enforcement Actions And What They Mean For Retail

United Kingdom Media & IT

BJ

Browne Jacobson

Retail Law Roundup: November 2025

United Kingdom Media & IT

BJ

Browne Jacobson

Airbrushing To Authenticity: A Future Of Age Inclusive Advertising?

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rulings Deep Dive: LED Facemasks

United Kingdom Media & IT

BJ

Browne Jacobson

Pricing And The CMA - The Highlights Of Our Webinar

United Kingdom Anti-trust

LS

Lewis Silkin

Client Guide: DMCC Act 2024 And Drip Pricing

United Kingdom Consumer

LS

Lewis Silkin

Lead Generation Strategies For Mass Tort Law Firms: How To Scale Client Intake Effectively

United Kingdom Media & IT

IG

IR Global

Not Such Sweet News - Sugar Tax To Cover More Products

United Kingdom Media & IT

LS

Lewis Silkin

Greenwashing And Governance: Practical Pointers For Sustainability Communications

United Kingdom Environment

GW

Gowling WLG

S6:E1 – The Upcycled Fashion Label Celebrities Are Obsessed With: Corey Dixon (Video)

United Kingdom Media & IT

SO

Square One

Lead Generation Strategies For Mass Tort Law Firms: How To Scale Client Intake Effectively

Mass tort law firms depend on lead generation to fuel growth and secure new cases. But turning advertising dollars into qualified clients isn't easy.

United Kingdom Media & IT

IG

IR Global

Not Such Sweet News - Sugar Tax To Cover More Products

Over the past few years we've written a lot of articles about advertising less healthy food and drink.

United Kingdom Media & IT

LS

Lewis Silkin

Greenwashing And Governance: Practical Pointers For Sustainability Communications

The events of New York Climate Week and COP30 have placed the sustainability agenda firmly in the spotlight – highlighting a range of climate-related issues and the important role...

United Kingdom Environment

GW

Gowling WLG

S6:E1 – The Upcycled Fashion Label Celebrities Are Obsessed With: Corey Dixon (Video)

In this episode host Gill Hunter sits down with fashion designer Corey Dixon, the creative mind behind Somebody Else's Guy – a bold, upcycled, gender-neutral fashion label rooted in authenticity and North East identity.

United Kingdom Media & IT

SO

Square One

Ofcom And European Commission Review Broadcast Regulation

United Kingdom Media & IT

LS

Lewis Silkin

The Collective Conversation With Niel Bornman, CEO - Publicis Connected Media UK

Niel Bornman, CEO of Publicis Connected Media UK, shares how the group is blending its century-old North Star with data and AI to drive growth - from "Organisational Darwinism" to how proprietary data...

United Kingdom Technology

LS

Lewis Silkin

Why You Need A Marketing Plan

Attracting clients doesn't just happen; like many things in life, if you want to see results from marketing, you need a plan.

United Kingdom Media & IT

IG

IR Global

Green Claims, Red Flags: UK Product Descriptions May Fall Foul Of The CMA's Green Claims Code

In summer 2025, UK consumer protection and review organisation and research provider London Economics published a policy research report analysing the use of environmental claims on almost 10,000 products...

United Kingdom Environment

KG

K&L Gates LLP

What Were The Highlights Of My Fireside Chat With Guy Parker This Year?

Yesterday, I once again had the pleasure of welcoming Guy Parker, CEO of the Advertising Standards Authority, for our annual "fireside chat" webinar.

United Kingdom Media & IT

LS

Lewis Silkin

Opposites Attract: How YouTube And Netflix Are Learning From Each Other To Dominate The Streaming Industry

United Kingdom Media & IT

A

AlixPartners

LS

Lewis Silkin

EDPB Guidelines On The DSA–GDPR Interplay: What Platforms, Advertisers And Researchers Need To Know

United Kingdom Privacy

LS

Lewis Silkin

ICO Sets The Record Straight On Storage And Access Technologies

United Kingdom Privacy

LS

Lewis Silkin

Ambush Marketing Client Guide World Cup 2026

United Kingdom Media & IT

LS

Lewis Silkin

Lululemon Registers "Dupe" Trade Marks In Fight Against Lookalikes

United Kingdom IP

MC

Marks & Clerk

What Are The Highlights Of The ASA's Mid-year Progress Report?

United Kingdom Media & IT

LS

Lewis Silkin

What Are The Highlights Of The ASA's Mid-year Progress Report?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Small Print Won't Save You: Get Your Headlines Right

United Kingdom Media & IT

LS

Lewis Silkin

European Parliamentary Committee Pushes For Tougher Rules To Make Online Services Safer For Children

United Kingdom Media & IT

LS

Lewis Silkin

Protecting The Prestige: Champagne Confronts Sparkling Wine Producers

United Kingdom Healthcare

MC

Marks & Clerk

Retail Law Roundup: October 2025

United Kingdom Consumer

BJ

Browne Jacobson

ASA Monthly Insights October 2025: Four(ish) Rulings You Need To Know About

United Kingdom Media & IT

BJ

Browne Jacobson

TotalEnergies Fined For Greenwashing In Its Advertising In French Ruling

United Kingdom Energy

WL

Withers LLP

How Regional Grocers Capture The $100B Private Brand Opportunity — Part 2: Develop The Flagship

United Kingdom Consumer

A

AlixPartners

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

Let Us Help You Navigate The Future Of Green Claims In The EU (Video)

LS

Lewis Silkin

Greenwashing: Don't Get Caught Out - ThinkHouse (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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