United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

New Tough Measures Brought In By The ASA On Advertising Loot Boxes In The UK

The UK's Advertising Standards Authority (ASA) has issued a new enforcement notice regarding the disclosure of loot boxes in mobile game advertising and app store listings.

United Kingdom Media & IT

LS

Lewis Silkin

What Makes A Successful Video Game Collaboration?

When done well, video game collaborations offer brands something that traditional advertising often struggles to achieve: a deeper connection with audiences.

United Kingdom Media & IT

LS

Lewis Silkin

Are You Ready To Empower Consumers For The Green Transition?

If you market and sell products to consumers in the EU, you need to be aware of the EU's Empowering Consumers...

United Kingdom Environment

LS

Lewis Silkin

UK Government To Consult On Ban On Unlicensed Gambling Operator Sport Sponsorship

The UK government has announced plans to launch a consultation on prohibiting unlicensed gambling operators from sponsoring British sports teams.

United Kingdom Media & IT

LS

Lewis Silkin

ASA Research Shows That People Want Influencer Ads To Be Clearly Labelled

United Kingdom Media & IT

LS

Lewis Silkin

FCA Takes Action Against HTX To Stop Illegal Financial Promotions

United Kingdom Technology

LS

Lewis Silkin

It's Not All Smiles! Zingy Warned About Fake Ratings

United Kingdom Media & IT

LS

Lewis Silkin

Environmental Advertising In The UK

United Kingdom Media & IT

LS

Lewis Silkin

The CMA's New (Draft) Guidance On Unfair Terms: What You Need To Know

United Kingdom Anti-trust

LS

Lewis Silkin

Why Are British Artists Suing A British Fashion House Over Graffiti On British Buildings, In America?

United Kingdom IP

KM

Katten Muchin Rosenman LLP

Nutrient Profiling Model May Change LHF Advertising - Again

United Kingdom Media & IT

LS

Lewis Silkin

The EU Raises The Bar On Ad Transparency

European Union Media & IT

LS

Lewis Silkin

Can A Face Be Registered As A Trade Mark – The Topic For 2026? The Jan Smit Case Pending Before The Grand Board Of Appeal

United Kingdom IP

MC

Marks & Clerk

European Commission Issues Responses To Digital Fairness Consultation

European Union Media & IT

LS

Lewis Silkin

Catherine Gage Explains The Impact Of Martyn's Law In Charity Finance

United Kingdom Finance

HL

Hunters

Corporate Finance Soundbite: Mergerspresso - Episode 26: Stock Drop Claims (Podcast)

United Kingdom Commercial

AG

Addleshaw Goddard

Strategic Cross-border Enforcement In Asia (Video)

Worldwide International

WL

Withers LLP

Court Rulings On "Fair" Treatment Of Creditors Reshape UK Restructuring Landscape (Podcast)

United Kingdom Insolvency

AO

A&O Shearman

Employment Winter Newsletter 2025

United Kingdom Employment

TS

Travers Smith LLP

How Regional Grocers Capture The $100B Private Brand Opportunity - Part 3: Build The Engine To Scale

In Europe, private brand accounts for 30% of grocery sales. In the U.S., the number is 19%. The gap is closing, however, and the coming shift in market share represents $100 billion in sales.

United Kingdom Media & IT

A

AlixPartners

Big Picture For Business 2026

Last year saw Donald Trump return to the White House with a radical 'America First' policy agenda, challenging global norms and heralding a new era of geopolitical uncertainty.

United Kingdom Strategy

GW

Gowling WLG

Our Tech Predictions For 2026

At the end of each year, we look ahead and ask: what will shape the tech landscape in the year to come? 2026 promises to be anything but predictable.

United Kingdom Technology

LS

Lewis Silkin

Building And Retaining The Ultimate Games Community

Games communities are more important than ever before. Laura Harper (Partner, Lewis Silkin) chaired the How to build and retain the Ultimate Games Community panel, with expert panellists James Gallagher...

United Kingdom Media & IT

LS

Lewis Silkin

December Online Safety Roundup: Ofcom Issues Fines And Guidance, ICO Targets Childrens' Games

United Kingdom Media & IT

LS

Lewis Silkin

Another Ruling On Misleading Discount Claims In The Mattress Sector Is A Wake-up Call For Everyone

United Kingdom Media & IT

LS

Lewis Silkin

What Rules Must I Follow When Advertising My Business?

United Kingdom Media & IT

L

LegalVision

Price Transparency Under The DMCCA: Key Takeaways For Businesses

United Kingdom Anti-trust

LP

Logan & Partners

ASA Clears Absolut's Keith Haring Campaign: No Breach Of Youth Appeal Rules

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Issues Final Guidance On Less Healthy Food Advertising Restrictions

United Kingdom Media & IT

LS

Lewis Silkin

UK ASA Rules Unqualified "Sustainable" Fashion Google Ads Misleading: What Brands Must Do Now

United Kingdom Media & IT

GW

Gowling WLG

Dryrobe Judgment Provides Useful Guidance On Avoiding Trade Mark Genericism

United Kingdom IP

MC

Marks & Clerk

Why Mince Pies Are Missing From Festive Ads - Navigating New Rules On Food And Drink Advertising

United Kingdom Media & IT

GW

Gowling WLG

Nike, Lacoste And Superdry Adverts Banned By Advertising Standards Authority

United Kingdom Media & IT

MC

Marks & Clerk

UK ASA Rules Unqualified "Sustainable" Fashion Google Ads Misleading: What Brands Must Do Now

The UK Advertising Standards Authority's (ASA) bots are busy crawling the web on the look-out for bogus sustainability claims again. While it's fashion retail taking another turn in the spotlight...

United Kingdom Media & IT

GW

Gowling WLG

Dryrobe Judgment Provides Useful Guidance On Avoiding Trade Mark Genericism

On 4 December the IPEC handed down its judgment in the case of Dryrobe Limited v Caesr Group Limited t/a D-Robe Outdoors. It relates to the trade mark infringement and passing...

United Kingdom IP

MC

Marks & Clerk

Why Mince Pies Are Missing From Festive Ads - Navigating New Rules On Food And Drink Advertising

Festive advertising from the major supermarkets has long been a showcase of creative brand storytelling. And this year is no exception; with Sainsbury's recruiting the BFG...

United Kingdom Media & IT

GW

Gowling WLG

Nike, Lacoste And Superdry Adverts Banned By Advertising Standards Authority

The Advertising Standards Authority (ASA) has upheld complaints against three major fashion brands – Nike, Lacoste, and Superdry – over misleading environmental claims in their advertising.

United Kingdom Media & IT

MC

Marks & Clerk

New Industry Template For Creative Services Framework Agreement Launched

United Kingdom Media & IT

LS

Lewis Silkin

CMA Investigates Businesses Over Pricing And Finalises Pricing Guidance

The Competition and Markets Authority's (CMA) final guidance on its interpretation of pricing transparency requirements under Digital Markets, Competition and Consumers Act 2024 (DMCCA) has been published.

United Kingdom Media & IT

BJ

Browne Jacobson

The Digital Services Act: Recent Enforcement Actions And What They Mean For Retail

Recent enforcement actions by the European Commission (the Commission) demonstrate that the retail sector – from fashion marketplaces to social commerce platforms – faces unprecedented scrutiny on how they manage illegal content...

United Kingdom Media & IT

BJ

Browne Jacobson

Retail Law Roundup: November 2025

This edition comes hot on the heels of the Chancellor's Autumn Budget announcement. The reaction from UK retailers has been mixed, with some grocery chains welcoming the business rates surtax...

United Kingdom Media & IT

BJ

Browne Jacobson

Airbrushing To Authenticity: A Future Of Age Inclusive Advertising?

The ASA recently published its research on the portrayal of older people in advertising, with authenticity emerging as a key theme - particularly in how beauty and fashion retailers depict older women.

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rulings Deep Dive: LED Facemasks

United Kingdom Media & IT

BJ

Browne Jacobson

Pricing And The CMA - The Highlights Of Our Webinar

United Kingdom Anti-trust

LS

Lewis Silkin

Client Guide: DMCC Act 2024 And Drip Pricing

United Kingdom Consumer

LS

Lewis Silkin

Lead Generation Strategies For Mass Tort Law Firms: How To Scale Client Intake Effectively

United Kingdom Media & IT

IG

IR Global

Not Such Sweet News - Sugar Tax To Cover More Products

United Kingdom Media & IT

LS

Lewis Silkin

Greenwashing And Governance: Practical Pointers For Sustainability Communications

United Kingdom Environment

GW

Gowling WLG

S6:E1 – The Upcycled Fashion Label Celebrities Are Obsessed With: Corey Dixon (Video)

United Kingdom Media & IT

SO

Square One

Ofcom And European Commission Review Broadcast Regulation

United Kingdom Media & IT

LS

Lewis Silkin

United Kingdom Commercial

LS

Lewis Silkin

Ofcom's Roadmap For The Online Safety Act 2023: What's Next?

United Kingdom Media & IT

LS

Lewis Silkin

Toward A Safer Internet: Laws, Limits And The Fight To Enforce Them

United Kingdom Media & IT

KM

Katten Muchin Rosenman LLP

BREAKING NEWS: The UK's Consumer Law Revolution Starts Here! CMA Fires Starting Pistol On Its First Enforcement Work - Targeting Misleading And Unclear Price Claims

United Kingdom Media & IT

LS

Lewis Silkin

The Collective Conversation With Niel Bornman, CEO - Publicis Connected Media UK

United Kingdom Technology

LS

Lewis Silkin

Why You Need A Marketing Plan

United Kingdom Media & IT

IG

IR Global

Green Claims, Red Flags: UK Product Descriptions May Fall Foul Of The CMA's Green Claims Code

United Kingdom Environment

KG

K&L Gates LLP

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

RSPCA Vindicated, But Only After ASA Goes Down A Rabbit Hole. (Video)

LS

Lewis Silkin

ThinkHouse Advertising Seminar - ASA Update

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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