United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

The EU Raises The Bar On Ad Transparency

The majority of the provisions of the Digital Services Act (DSA) have applied since 17 February 2024, designed to make online platforms and search engines safer, more transparent and accountable.

European Union Media & IT

LS

Lewis Silkin

Can A Face Be Registered As A Trade Mark – The Topic For 2026? The Jan Smit Case Pending Before The Grand Board Of Appeal

The case of Johannes Hendricus Maria Smit v EUIPO, currently pending before the EUIPO's Grand Board of Appeal...

United Kingdom IP

MC

Marks & Clerk

European Commission Issues Responses To Digital Fairness Consultation

The European Commission has published a summary of feedback from its recent consultation on digital fairness. The summary highlights several key areas of concern...

European Union Media & IT

LS

Lewis Silkin

How Regional Grocers Capture The $100B Private Brand Opportunity - Part 3: Build The Engine To Scale

In Europe, private brand accounts for 30% of grocery sales. In the U.S., the number is 19%. The gap is closing, however, and the coming shift in market share represents $100 billion in sales.

United Kingdom Media & IT

A

AlixPartners

Big Picture For Business 2026

United Kingdom Strategy

GW

Gowling WLG

Our Tech Predictions For 2026

United Kingdom Technology

LS

Lewis Silkin

Building And Retaining The Ultimate Games Community

United Kingdom Media & IT

LS

Lewis Silkin

December Online Safety Roundup: Ofcom Issues Fines And Guidance, ICO Targets Childrens' Games

United Kingdom Media & IT

LS

Lewis Silkin

Another Ruling On Misleading Discount Claims In The Mattress Sector Is A Wake-up Call For Everyone

United Kingdom Media & IT

LS

Lewis Silkin

What Rules Must I Follow When Advertising My Business?

United Kingdom Media & IT

L

LegalVision

Price Transparency Under The DMCCA: Key Takeaways For Businesses

United Kingdom Anti-trust

LP

Logan & Partners

ASA Clears Absolut's Keith Haring Campaign: No Breach Of Youth Appeal Rules

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

ASA Issues Final Guidance On Less Healthy Food Advertising Restrictions

United Kingdom Media & IT

LS

Lewis Silkin

UK ASA Rules Unqualified "Sustainable" Fashion Google Ads Misleading: What Brands Must Do Now

United Kingdom Media & IT

GW

Gowling WLG

Property Newsletter: Winter 2025 (Podcast)

United Kingdom Real Estate

GC

Gatehouse Chambers

Beyond The Buzz: What Is Driving Stablecoin Adoption? (Podcast)

United Kingdom Technology

AO

A&O Shearman

When Can Social Care Legally Remove Your Children? (4 December 2025) (Video)

United Kingdom Family

DL

Duncan Lewis & Co Solicitors

COP30: What Were The Key Outcomes?

Worldwide Environment

TS

Travers Smith LLP

Employment Winter Newsletter 2025

United Kingdom Employment

TS

Travers Smith LLP

Dryrobe Judgment Provides Useful Guidance On Avoiding Trade Mark Genericism

On 4 December the IPEC handed down its judgment in the case of Dryrobe Limited v Caesr Group Limited t/a D-Robe Outdoors. It relates to the trade mark infringement and passing...

United Kingdom IP

MC

Marks & Clerk

Why Mince Pies Are Missing From Festive Ads - Navigating New Rules On Food And Drink Advertising

Festive advertising from the major supermarkets has long been a showcase of creative brand storytelling. And this year is no exception; with Sainsbury's recruiting the BFG...

United Kingdom Media & IT

GW

Gowling WLG

Nike, Lacoste And Superdry Adverts Banned By Advertising Standards Authority

The Advertising Standards Authority (ASA) has upheld complaints against three major fashion brands – Nike, Lacoste, and Superdry – over misleading environmental claims in their advertising.

United Kingdom Media & IT

MC

Marks & Clerk

New Industry Template For Creative Services Framework Agreement Launched

We have been working with the Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA) for over a year on the development of a new framework agreement...

United Kingdom Media & IT

LS

Lewis Silkin

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

United Kingdom Media & IT

LS

Lewis Silkin

After The ASA Upholds Complaints Against Nike, Lacoste And Superdry, Is The Regulator's AI Detection System Going To Put AI Enabled Distribution Systems Out Of Fashion?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Maximising Opportunity: Navigating A Fragmented World

United Kingdom Technology

LS

Lewis Silkin

How Can You Protect Your Brand Against Dupe Culture?

United Kingdom Media & IT

PC

Potter Clarkson

CMA Investigates Businesses Over Pricing And Finalises Pricing Guidance

United Kingdom Media & IT

BJ

Browne Jacobson

The Digital Services Act: Recent Enforcement Actions And What They Mean For Retail

United Kingdom Media & IT

BJ

Browne Jacobson

Retail Law Roundup: November 2025

United Kingdom Media & IT

BJ

Browne Jacobson

Airbrushing To Authenticity: A Future Of Age Inclusive Advertising?

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rulings Deep Dive: LED Facemasks

United Kingdom Media & IT

BJ

Browne Jacobson

Pricing And The CMA - The Highlights Of Our Webinar

United Kingdom Anti-trust

LS

Lewis Silkin

Retail Law Roundup: November 2025

This edition comes hot on the heels of the Chancellor's Autumn Budget announcement. The reaction from UK retailers has been mixed, with some grocery chains welcoming the business rates surtax...

United Kingdom Media & IT

BJ

Browne Jacobson

Airbrushing To Authenticity: A Future Of Age Inclusive Advertising?

The ASA recently published its research on the portrayal of older people in advertising, with authenticity emerging as a key theme - particularly in how beauty and fashion retailers depict older women.

United Kingdom Media & IT

BJ

Browne Jacobson

ASA Rulings Deep Dive: LED Facemasks

These made online, either in paid-for social media advertising or on advertisers' own websites. According to Deep Market Insight, the UK market for LED face masks was worth $22.82 million...

United Kingdom Media & IT

BJ

Browne Jacobson

Pricing And The CMA - The Highlights Of Our Webinar

Yesterday we held a very successful webinar about the latest developments regarding pricing and the Competition and Markets Authority.

United Kingdom Anti-trust

LS

Lewis Silkin

Client Guide: DMCC Act 2024 And Drip Pricing

United Kingdom Consumer

LS

Lewis Silkin

Ofcom And European Commission Review Broadcast Regulation

Ofcom has launched a call for input on reforming UK broadcast regulation, signalling a potentially significant reset for the existing framework which was largely designed for a linear world.

United Kingdom Media & IT

LS

Lewis Silkin

DCC stands for Digital, Creative and Commerce, and it is the name for the commercial team at Lewis Silkin.

United Kingdom Commercial

LS

Lewis Silkin

Ofcom's Roadmap For The Online Safety Act 2023: What's Next?

Ofcom has unveiled its latest timetable for rolling out the remaining phases of the Online Safety Act 2023, setting out when to expect new codes, guidance, statutory reports, and advice for the Secretary of State.

United Kingdom Media & IT

LS

Lewis Silkin

Toward A Safer Internet: Laws, Limits And The Fight To Enforce Them

A global trend is emerging — governments are doing more to proactively implement online safety regimes.

United Kingdom Media & IT

KM

Katten Muchin Rosenman LLP

BREAKING NEWS: The UK's Consumer Law Revolution Starts Here! CMA Fires Starting Pistol On Its First Enforcement Work - Targeting Misleading And Unclear Price Claims

United Kingdom Media & IT

LS

Lewis Silkin

The Collective Conversation With Niel Bornman, CEO - Publicis Connected Media UK

United Kingdom Technology

LS

Lewis Silkin

Why You Need A Marketing Plan

United Kingdom Media & IT

IG

IR Global

Green Claims, Red Flags: UK Product Descriptions May Fall Foul Of The CMA's Green Claims Code

United Kingdom Environment

KG

K&L Gates LLP

What Were The Highlights Of My Fireside Chat With Guy Parker This Year?

United Kingdom Media & IT

LS

Lewis Silkin

Opposites Attract: How YouTube And Netflix Are Learning From Each Other To Dominate The Streaming Industry

United Kingdom Media & IT

A

AlixPartners

LS

Lewis Silkin

EDPB Guidelines On The DSA–GDPR Interplay: What Platforms, Advertisers And Researchers Need To Know

United Kingdom Privacy

LS

Lewis Silkin

ICO Sets The Record Straight On Storage And Access Technologies

United Kingdom Privacy

LS

Lewis Silkin

Ambush Marketing Client Guide World Cup 2026

United Kingdom Media & IT

LS

Lewis Silkin

Lululemon Registers "Dupe" Trade Marks In Fight Against Lookalikes

United Kingdom IP

MC

Marks & Clerk

What Are The Highlights Of The ASA's Mid-year Progress Report?

United Kingdom Media & IT

LS

Lewis Silkin

What Are The Highlights Of The ASA's Mid-year Progress Report?

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Small Print Won't Save You: Get Your Headlines Right

United Kingdom Media & IT

LS

Lewis Silkin

European Parliamentary Committee Pushes For Tougher Rules To Make Online Services Safer For Children

United Kingdom Media & IT

LS

Lewis Silkin

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

Let Us Help You Navigate The Future Of Green Claims In The EU (Video)

LS

Lewis Silkin

Developments In The Regulation Of Digital Advertising – Online Choice Architecture (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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