United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Key Takeaways: World Cup 2026 - Keeping Campaigns Onside

Brands planning marketing campaigns around the FIFA Men's World Cup 2026 face complex legal risks from ambush marketing regulations, intellectual property protections, and multi-party rights ownership.

United Kingdom Media & IT

LS

Lewis Silkin

Price Savings And "Last In The World" Claims Fail Without Market‑wide Evidence

The ASA has ruled against Shop TJC for misleading teleshopping advertisements that made unsubstantiated price comparison and exclusivity claims about watches.

United Kingdom Consumer

LS

Lewis Silkin

Ready, Set, Innovate: Celebrating How IP Supports Innovation Across The Global Sports Industry

From baseball's Hawk-Eye precision to Nike's neuroscience-inspired footwear, this World Intellectual Property Day exploration reveals how patents, trademarks, and strategic IP protection are transforming athletic...

United Kingdom IP

MC

Marks & Clerk

Key Takeaways: Comparative Advertising - Effectiveness And Getting It Right

Lewis Silkin IP Partner Oliver Fairhurst and JOAN Creative's Flora Joll explore the legal framework and strategic considerations for comparative advertising in the UK.

United Kingdom IP

LS

Lewis Silkin

A First Taste Of The ASA's 'Less Healthy Food' Rulings

United Kingdom Healthcare

GW

Gowling WLG

Age Assurance In 2026: What Do Digital Businesses Operating In The UK And EU Need To Know?

United Kingdom Privacy

LS

Lewis Silkin

It's Official: ASA Rules That Doner Kebabs Are Not Less Healthy Foods*

United Kingdom Media & IT

LS

Lewis Silkin

Putting The Brakes On Drip Pricing

United Kingdom Consumer

GW

Gowling WLG

Don’t Let Someone Else Pull Your Pint: Trade Marks For UK Breweries In 2026

United Kingdom IP

MC

Marks & Clerk

Can A Fashion Trade Mark Be Deemed Inherently Deceptive By Use Of A Year Within It? (Podcast)

United Kingdom IP

HL

HGF Ltd

It's Official: ASA Rules That Donor Kebabs Are Not Less Healthy Foods*

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

On Your MARKs: Defence Of Honest Commercial Practices Is Inapplicable Where Trade Marks Are Used To Advertise Patent-infringing Services

United Kingdom IP

LS

Lewis Silkin

Subscription Businesses Face A New Legal Reality

United Kingdom Anti-trust

BL

Buckles Law

FCA Bans Claims Management Company's Misleading Advertisements

United Kingdom Media & IT

LS

Lewis Silkin

From Soil To Shares: Professional Advisor Guidance For Farm Divorce (Video)

United Kingdom Family

LL

Lerners LLP

Charting The EU AI Act Timeline – Key Dates From Adoption To Application

European Union Technology

LS

Lewis Silkin

Home Affairs Committee Publishes Report On Inquiry Into UK Government’s Earned Settlement Proposals

United Kingdom Immigration

LS

Lewis Silkin

Employment Law Update: What's Changing From 6 April 2026?

United Kingdom Employment

RB

Rothera Bray

Boilerplate Bites: Notices, Termination And Consequences Of Termination (Video)

United Kingdom Commercial

TS

Travers Smith LLP

ASA And CAP Annual Report 2025: Smarter, Proactive Advertising Regulation

The ASA and CAP's Annual Report 2025 reveals a fundamental transformation in UK advertising regulation, with AI-enabled monitoring now scanning nearly 60 million online ads and proactive enforcement overtaking reactive complaints work. From prescription weight-loss medicines to influencer disclosures and green claims, the report exposes critical compliance gaps across multiple sectors while signaling an era of unprecedented data-driven scrutiny.

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Secure Your Place Now! Global Advertising Lawyers Alliance Global Conference 2026

I am delighted that the Global Advertising Lawyers Alliance will be holding its Global Conference in London on Thursday 30 April 2026 at the May Fair Hotel.

United Kingdom Media & IT

LS

Lewis Silkin

Routes To Market Series: Contracting

There are many different routes to getting a product to market. From simple supply chains where a sole proprietor has limited suppliers and a single retail outlet...

United Kingdom Media & IT

LS

Lewis Silkin

Five Stars, Zero Substance? The CMA Takes Aim At Misleading Reviews

Last year, consumer law was pushed to the very top of many businesses' compliance agenda and one area under regulatory scrutiny is use of online reviews.

United Kingdom Media & IT

GW

Gowling WLG

ASA Upholds Complaints About Ad For AI Tool

United Kingdom Technology

LS

Lewis Silkin

From Fraudulent Adverts To Corporate Offences: Navigating POCA, ECCTA And The OSA

United Kingdom Criminal

BC

Bryan Cave Leighton Paisner

Applying The New Nutrient Profiling Model To Advertising And Promotions Restrictions

United Kingdom Media & IT

LS

Lewis Silkin

The UK Consumer Law Revolution - CMA Targets Consumer Reviews, New Cases Opened

United Kingdom Consumer

LS

Lewis Silkin

ASA Reports On Non‑surgical Liquid BBLs & Cosmetic Surgery Overseas

United Kingdom Media & IT

LS

Lewis Silkin

Digital, Commerce & Creative 101: Key Issues When Targeting Ads For Age Restricted Products - Age Gating

United Kingdom Media & IT

LS

Lewis Silkin

Public Law Podcast Episode 24: Engaging With Advertising Regulators

United Kingdom Media & IT

KL

Herbert Smith Freehills Kramer LLP

Adtech Regulatory Update: What Advertising And Media Businesses Need To Know

United Kingdom Media & IT

LS

Lewis Silkin

Provisional Text Of The Political Agreement On The Reform To The EU Regulatory Framework For Medicinal Products Is Published

United Kingdom Healthcare

AP

Arnold & Porter

Business Rates And Advertisement Rights

United Kingdom Media & IT

WS

Wrigleys Solicitors

Public Law Podcast Episode 24: Engaging With Advertising Regulators

In this edition of the public law podcast series, Jasveer Randhawa is joined by HSF Kramer Partner James Wood and Of Counsel (Australia) Christine Iacono.

United Kingdom Media & IT

KL

Herbert Smith Freehills Kramer LLP

Adtech Regulatory Update: What Advertising And Media Businesses Need To Know

In the latest edition of our A&M series, Bryony Long, Rupam Davé and Mark Hersey (Lewis Silkin LLP) were joined by Gary Kibel (Davis + Gilbert LLP) to discuss regulatory changes...

United Kingdom Media & IT

LS

Lewis Silkin

Provisional Text Of The Political Agreement On The Reform To The EU Regulatory Framework For Medicinal Products Is Published

Today, 6 March 2026, the Council of the European Union ("Council") published the provisional agreement on the reform of the EU...

United Kingdom Healthcare

AP

Arnold & Porter

Business Rates And Advertisement Rights

Court of Appeal confirms advertisement rights will attract separate business rates liability. In the recent case of Network Rail Infrastructure Ltd v List (Valuation Officer) [2026] EWCA Civ 7...

United Kingdom Media & IT

WS

Wrigleys Solicitors

The Global Advertising Lawyers' Alliance Publishes Its Predictions For Global Advertising Law And Regulation 2026

Worldwide Media & IT

LS

Lewis Silkin

What Makes A Successful Video Game Collaboration?

When done well, video game collaborations offer brands something that traditional advertising often struggles to achieve: a deeper connection with audiences.

United Kingdom Media & IT

LS

Lewis Silkin

Are You Ready To Empower Consumers For The Green Transition?

If you market and sell products to consumers in the EU, you need to be aware of the EU's Empowering Consumers...

United Kingdom Environment

LS

Lewis Silkin

UK Government To Consult On Ban On Unlicensed Gambling Operator Sport Sponsorship

The UK government has announced plans to launch a consultation on prohibiting unlicensed gambling operators from sponsoring British sports teams.

United Kingdom Media & IT

LS

Lewis Silkin

ASA Research Shows That People Want Influencer Ads To Be Clearly Labelled

We've written lots of times about the labelling of influencer ads and the fact that so many influencers get it wrong, although those incidents are reducing as the ASA gets its message across.

United Kingdom Media & IT

LS

Lewis Silkin

FCA Takes Action Against HTX To Stop Illegal Financial Promotions

United Kingdom Technology

LS

Lewis Silkin

The Future Of Construction Products: A New Regulatory Era

United Kingdom Government

WB

Womble Bond Dickinson

It's Not All Smiles! Zingy Warned About Fake Ratings

United Kingdom Media & IT

LS

Lewis Silkin

Environmental Advertising In The UK

United Kingdom Media & IT

LS

Lewis Silkin

The CMA's New (Draft) Guidance On Unfair Terms: What You Need To Know

United Kingdom Anti-trust

LS

Lewis Silkin

Significant Changes To UK Data Protection Legislation – Are You Still Compliant?

United Kingdom Privacy

Sa

Shepherd and Wedderburn LLP

Why Are British Artists Suing A British Fashion House Over Graffiti On British Buildings, In America?

United Kingdom IP

KM

Katten Muchin Rosenman LLP

Nutrient Profiling Model May Change LHF Advertising - Again

United Kingdom Media & IT

LS

Lewis Silkin

The EU Raises The Bar On Ad Transparency

European Union Media & IT

LS

Lewis Silkin

Can A Face Be Registered As A Trade Mark – The Topic For 2026? The Jan Smit Case Pending Before The Grand Board Of Appeal

United Kingdom IP

MC

Marks & Clerk

European Commission Issues Responses To Digital Fairness Consultation

European Union Media & IT

LS

Lewis Silkin

How Regional Grocers Capture The $100B Private Brand Opportunity - Part 3: Build The Engine To Scale

United Kingdom Media & IT

A

AlixPartners

Big Picture For Business 2026

United Kingdom Strategy

GW

Gowling WLG

Our Tech Predictions For 2026

United Kingdom Technology

LS

Lewis Silkin

Building And Retaining The Ultimate Games Community

United Kingdom Media & IT

LS

Lewis Silkin

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

RSPCA Vindicated, But Only After ASA Goes Down A Rabbit Hole. (Video)

LS

Lewis Silkin

Developments In The Regulation Of Digital Advertising – Online Choice Architecture (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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