United Kingdom: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

EU’s Age Verification App: A Technical Fix For A Fragmented Legal Landscape?

The European Commission has launched a privacy-preserving age-verification app designed to help platforms comply with the Digital Services Act, but Member States are simultaneously implementing divergent national age...

European Union Privacy

ZwillGen PLLC

The Sporting Events Bill: Built For 2028, But Should It Go Further?

The UK has been here before. Every time a major sporting event lands on British soil, Parliament commits to pass bespoke legislation to protect commercial revenue and deter ambush marketing.

United Kingdom Media & IT

LS

Lewis Silkin

ICO Advises Government On Consent-free Route For Low-risk Online Advertising

The UK's Information Commissioner's Office has proposed a framework that would permit certain low-risk online advertising activities to operate without user consent, marking a potential shift in how publishers can deliver contextual...

United Kingdom Media & IT

LS

Lewis Silkin

ASA Rulings On Black Friday Price Claims, Just Dropped

The Advertising Standards Authority has issued a series of rulings against major UK retailers including Boots, Debenhams, Very, and John Lewis over misleading Black Friday price claims.

United Kingdom Consumer

LS

Lewis Silkin

AI In Advertising Has Shifted From Caution To Urgency: Reflections From The GALA Conference

Worldwide Media & IT

LS

Lewis Silkin

What We Learned From The ASA’s Guy Parker In Our GALA Keynote (London, April 2026)

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Branding In Sportstech: Why Brand Is Now A Strategic Advantage

United Kingdom IP

PC

Potter Clarkson

Where's The Beef? In The Full Life Cycle, Apparently.

United Kingdom Consumer

GA

Global Advertising Lawyers Alliance (GALA)

Where's The Beef? In The Full Life Cycle, Apparently.

United Kingdom Environment

LS

Lewis Silkin

ASA Finds Product Comparison Site In Breach Of CAP Code

United Kingdom Consumer

LS

Lewis Silkin

Routes To Market Series: Consumer

United Kingdom Consumer

LS

Lewis Silkin

UK Government's Fraud Strategy Framework: 2026 To 2029

United Kingdom Criminal

KG

K&L Gates LLP

The Long And Winding Road To A Rebrand

United Kingdom IP

MC

Marks & Clerk

Tobacco And Vapes Act 2026 Becomes Law

United Kingdom Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Investing In The Defense Sector: Procurement, Sanctions, And ESG (Podcast)

United Kingdom Government

AO

A&O Shearman

A Global View Of International Arbitration Trends With Gary Born (Podcast)

United Kingdom Litigation

W

WilmerHale

From Soil To Shares: Professional Advisor Guidance For Farm Divorce (Video)

United Kingdom Family

LL

Lerners LLP

A Global View Of International Arbitration Trends With Gary Born (Video)

United Kingdom Litigation

W

WilmerHale

What Is US Trade Dress Law And How Does It Apply To The World Of Fashion? (Podcast)

United Kingdom International

HL

HGF Ltd

Consent Is Objective, Not Subjective: Court Of Appeal Overturns Landmark Data Protection Ruling In RTM v Bonne Terre

The Court of Appeal has handed down its much anticipated judgment in RTM v Bonne Terre Limited [2026] EWCA Civ 488, overturning the High Court's ruling in January 2025 that consent obtained by Sky Betting and Gaming...

United Kingdom Privacy

LS

Lewis Silkin

Tobacco And Vapes Act 2026 Becomes Law

A person born on New Year's Day 2009 turns 18 in January 2027. On that date, they will become the first adult in British history who can never legally buy a cigarette.

United Kingdom Healthcare

LS

Lewis Silkin

What We Learned From The ASA's Guy Parker In Our GALA Keynote (London, April 2026)

Last week we hosted the bi-annual GALA Global Conference in London, bringing together nearly 200 advertising lawyers from across the world.

United Kingdom Media & IT

LS

Lewis Silkin

FCA Participates In Global Action To Stop Illegal Finfluencers

The FCA has participated in international action to stop illegal finfluencers putting consumers' money at risk. Finfluencers are social media personalities who use their platform to promote financial products...

Worldwide Media & IT

LS

Lewis Silkin

Key Takeaways: World Cup 2026 - Keeping Campaigns Onside

United Kingdom Media & IT

LS

Lewis Silkin

Price Savings And "Last In The World" Claims Fail Without Market‑wide Evidence

United Kingdom Consumer

LS

Lewis Silkin

Ready, Set, Innovate: Celebrating How IP Supports Innovation Across The Global Sports Industry

United Kingdom IP

MC

Marks & Clerk

Key Takeaways: Comparative Advertising - Effectiveness And Getting It Right

United Kingdom IP

LS

Lewis Silkin

A First Taste Of The ASA's 'Less Healthy Food' Rulings

United Kingdom Healthcare

GW

Gowling WLG

Age Assurance In 2026: What Do Digital Businesses Operating In The UK And EU Need To Know?

United Kingdom Privacy

LS

Lewis Silkin

It's Official: ASA Rules That Doner Kebabs Are Not Less Healthy Foods*

United Kingdom Media & IT

LS

Lewis Silkin

Putting The Brakes On Drip Pricing

United Kingdom Consumer

GW

Gowling WLG

Don’t Let Someone Else Pull Your Pint: Trade Marks For UK Breweries In 2026

United Kingdom IP

MC

Marks & Clerk

Can A Fashion Trade Mark Be Deemed Inherently Deceptive By Use Of A Year Within It? (Podcast)

United Kingdom IP

HL

HGF Ltd

It's Official: ASA Rules That Doner Kebabs Are Not Less Healthy Foods*

The Advertising Standards Authority has issued a landmark ruling on the nutritional classification of doner kebabs, determining whether they fall under the category of less healthy foods for advertising purposes.

United Kingdom Media & IT

LS

Lewis Silkin

Putting The Brakes On Drip Pricing

The Competition and Markets Authority has issued its first financial penalty under new enforcement powers, ordering the AA and BSM driving schools to pay £4.2 million and refund over £760,000...

United Kingdom Consumer

GW

Gowling WLG

Don’t Let Someone Else Pull Your Pint: Trade Marks For UK Breweries In 2026

Independent breweries across the UK are facing an increasing number of trade mark disputes that threaten their brand identity and market position. From similar names and label designs to challenges...

United Kingdom IP

MC

Marks & Clerk

Can A Fashion Trade Mark Be Deemed Inherently Deceptive By Use Of A Year Within It? (Podcast)

Rebecca Field and Lee Curtis of HGF analyze the Court of Justice of the European Union's decision in the Faure Le Page case, examining whether using the year 1717 in a trade mark wrongly suggests heritage and prestige that could constitute grounds for invalidity. The discussion explores the legal considerations around deceptive trade marks and the implications for French trade mark registrations incorporating historical dates.

United Kingdom IP

HL

HGF Ltd

It's Official: ASA Rules That Donor Kebabs Are Not Less Healthy Foods*

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Secure Your Place Now! Global Advertising Lawyers Alliance Global Conference 2026

I am delighted that the Global Advertising Lawyers Alliance will be holding its Global Conference in London on Thursday 30 April 2026 at the May Fair Hotel.

United Kingdom Media & IT

LS

Lewis Silkin

Routes To Market Series: Contracting

There are many different routes to getting a product to market. From simple supply chains where a sole proprietor has limited suppliers and a single retail outlet...

United Kingdom Media & IT

LS

Lewis Silkin

Five Stars, Zero Substance? The CMA Takes Aim At Misleading Reviews

Last year, consumer law was pushed to the very top of many businesses' compliance agenda and one area under regulatory scrutiny is use of online reviews.

United Kingdom Media & IT

GW

Gowling WLG

ASA Upholds Complaints About Ad For AI Tool

A paid-for YouTube ad for PixVideo – AI Video Maker showed a side-by-side "before" and "after" comparison image of a young woman.

United Kingdom Technology

LS

Lewis Silkin

From Fraudulent Adverts To Corporate Offences: Navigating POCA, ECCTA And The OSA

United Kingdom Criminal

BC

Bryan Cave Leighton Paisner

Applying The New Nutrient Profiling Model To Advertising And Promotions Restrictions

United Kingdom Media & IT

LS

Lewis Silkin

The UK Consumer Law Revolution - CMA Targets Consumer Reviews, New Cases Opened

United Kingdom Consumer

LS

Lewis Silkin

ASA Reports On Non‑surgical Liquid BBLs & Cosmetic Surgery Overseas

United Kingdom Media & IT

LS

Lewis Silkin

Digital, Commerce & Creative 101: Key Issues When Targeting Ads For Age Restricted Products - Age Gating

United Kingdom Media & IT

LS

Lewis Silkin

Public Law Podcast Episode 24: Engaging With Advertising Regulators

United Kingdom Media & IT

KL

Herbert Smith Freehills Kramer LLP

Adtech Regulatory Update: What Advertising And Media Businesses Need To Know

United Kingdom Media & IT

LS

Lewis Silkin

Provisional Text Of The Political Agreement On The Reform To The EU Regulatory Framework For Medicinal Products Is Published

United Kingdom Healthcare

AP

Arnold & Porter

Business Rates And Advertisement Rights

United Kingdom Media & IT

WS

Wrigleys Solicitors

The Global Advertising Lawyers' Alliance Publishes Its Predictions For Global Advertising Law And Regulation 2026

Worldwide Media & IT

LS

Lewis Silkin

Soft Opt-in Now In Force For UK Charities

United Kingdom Media & IT

WL

Withers LLP

Oatly? I Can't Believe It's Not Mammary Secretions!

United Kingdom IP

LS

Lewis Silkin

Oatly? I Can't Believe It's Not Mammary Secretions!

United Kingdom Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

New Tough Measures Brought In By The ASA On Advertising Loot Boxes In The UK

United Kingdom Media & IT

LS

Lewis Silkin

What Makes A Successful Video Game Collaboration?

United Kingdom Media & IT

LS

Lewis Silkin

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Latest Videos

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Video: Licensing Lawyers Visit Derby

RB

Rothera Bray

Let Us Help You Navigate The Future Of Green Claims In The EU (Video)

LS

Lewis Silkin

Developments In The Regulation Of Digital Advertising – Online Choice Architecture (Video)

GW

Gowling WLG

Fashion And Sustainability: What Does Sustainability Really Mean?

MC

Marks & Clerk

Thomson Reuters Innovation Panel – 1. Business Development in a Changing Market (Video)

KI

Kemp IT Law

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