South Africa: Trademark

This comprehensive legal update covers recent developments across South African law, from pharmaceutical naming regulations and copyright platform liability to VAT amendments affecting insurance and digital services. The collection explores emerging challenges in intellectual property protection, cryptocurrency regulation, and data brokering, while examining how AI and digital transformation are reshaping traditional legal frameworks.

What started as a single video has turned into a nationwide trend — and potentially something far more valuable: a commercial asset.

Het jy al ooit gewonder wie betaal vir wie wanneer persoonlike regte, handelsmerke en kopiereg in ʼn film so vervleg raak dat geen mens meer weet wat aangaan nie.

It has been well reported that the Tobacco Products and Electronic Delivery Systems Control Bill ("the Tobacco Bill") aims to tighten regulations around smoking and vaping.

Securing a trade mark registration feels like a turning point for any business. It signifies the moment your brand moves from being just an idea to being an asset recognised by law. Even so, many owners are left wondering what the practical implications are. Apart from the statutory recognition it provides, a trade mark holds meaningful economic weight and becomes part of the company’s overall intangible asset base.

Platform takedown tools offer speed, but not legal certainty. This article examines the practical tensions between internal enforcement mechanisms and formal court proceedings for rights holders navigating online...

The nail world has once again collided with Intellectual Property ("IP") and it is getting spicier than a fresh acrylic set.

Ever wondered what happens when two businesses use almost identical names? The Supreme Court of Appeal recently answered that in Logik Group Africa t/a Fire Logik v Fire Logic (Pty) Ltd

This article deals with position trade marks, a topic of increasing interest. The following quotes provide useful insight into what a position trade mark...