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"Cool Joy!" Gets The Cold Shoulder: ARB Upholds Imitation Complaint Against Epic Foods
The Advertising Regulatory Board has ruled against Epic Foods in a packaging dispute with Magnum ICC, finding that the "Cool Joy!" ice cream packaging constituted undue imitation of the well-known "Joy!" brand. The decision examines how distinctive combinations of design elements—including typeface, color schemes, and punctuation—can create protectable advertising goodwill, even when individual elements might be generic.
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