Article
Countdown To September 2026: How Italy’s New Rules Preview The EU’s Empowering Consumers For The Green Transition Directive
Italy has implemented the EU's Empowering Consumers Directive, introducing strict new rules against greenwashing and misleading sustainability claims that will reshape how consumer products companies communicate environmental performance. The legislation expands prohibited commercial practices and establishes rigorous substantiation requirements for environmental claims, with significant penalties for non-compliance including fines up to EUR 10 million or 4% of annual turnover.
Greenberg Traurig, LLP