ARTICLE
21 November 2025

Generative AI And IP Practice: The New Standard

Q
Questel

Contributor

Questel is a true end-to-end intellectual property solutions provider serving 20,000 organizations in more than 30 countries for the optimal management of their IP assets portfolio. Whether for patent, trademark, domain name, or design, Questel provides its customers with the software, tech-enabled services, and consulting services necessary to give them a strategic advantage.
Patent and trademark attorneys once viewed generative AI with skepticism. Confidentiality concerns and accuracy questions justified caution. That hypothesis has fundamentally changed.
Worldwide Intellectual Property
Questel are most popular:
  • within International Law topic(s)

Patent and trademark attorneys once viewed generative AI with skepticism. Confidentiality concerns and accuracy questions justified caution. That hypothesis has fundamentally changed. Enthusiasm for AI-based solutions among IP practitioners surged from 62% to 77% in under 12 months. This momentum suggests firms that ignore GenAI risk falling behind their competitors on efficiency and client expectations. The question has evolved from "whether" to "how soon"...

Data Behind the Adoption Surge

Why the rapid embrace? Organizations report that 76% IP practitioners believe AI adoption creates direct competitive advantage, while 86% of clients prefer IP suppliers that offer AI solutions.

Yet for some, uncertainty persists. Does GenAI represent a passing trend or permanent transformation? What productivity gains justify implementation costs?

Nearly half of IP organizations that've taken the leap estimate AI-powered solutions save at least 25% of time on applicable tasks. More revealing:

  • 92% of patent attorneys now use AI for patent search, 81% for summarization
  • 91% of trademark practitioners apply AI to trademark search, 53% to watch services

Our 2025 Industry Outlook Research reveals that generative AI now defines competitiveness across the IP sector—no longer an experiment, but a standard.

Three Critical Findings to Explore in Detail

The IP Industry now recognizes AI as standard practice:

  • Find out how independent guidelines from the USPTO, EPO, EUIPO, and professional associations bolster industry-wide acceptance...
  • ... and how AI use is the new normal rather than experimentation.

Specialized GenAI tools deliver productivity gains tailored to attorneys:

  • Discover how purpose-built IP solutions overcome the limitations of general LLMs and ensure compliant formatting...
  • ... and why attorneys report that specialist GenAI-powered IP solutions help to augment judgment, reducing the last-mile effort.

Firms delaying adoption face measurable disadvantages:

  • The transition from hourly billing to fixed-fee models heightens the need for automation, and organizations are seeking AI-enabled suppliers, viewing adoption as evidence of forward-thinking practice.
  • Late adopters will experience widening efficiency gaps as competitors deliver higher-quality work faster.

Law firms and corporate IP departments worldwide are integrating generative AI. See how it's transforming prosecution, research, and portfolio management in our dedicated resource: Generative AI and IP Practice: The New Standard. Download the full eBook now!

Qthena, the leading AI assistant for patent and trademark productivity, helps IP professionals streamline repetitive, document-heavy tasks so they can focus on strategic, high-value work. Built by IP attorneys for IP attorneys, Qthena combines generative AI with a secure, collaborative digital workpace that integrates document review, drafting, analysis, and workflow management.

With Qthena, teams achieve faster, more accurate, and fully verifiable outputs, while maintaining the highest standards of data security and professional compliance. Purpose-built for IP, Qthena supports a wide range of IP tasks, from patent drafting and office action responses to trademark management, ensuring efficiency, reliability, and traceability at every step.

Qthena: the AI-powered partner for smarter, safer, and more effective IP work.

Visit www.questel.com/qthena to learn more.

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