European Union: Consumer Law

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Consumer protection law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics that involve consumer protection regulations and the developing law surrounding them from specialists working in this area.
Article
“We Are The Best” – When Does An Advertising Claim Become Risky?
The Hungarian Competition Authority has issued new guidance on market leadership claims in advertising, clarifying when businesses must substantiate statements like "the best" or "the cheapest." Understanding the distinction between subjective opinions and objectively verifiable claims is crucial, as improper use can lead to significant fines and reputational...
Hungary Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Belgium Transposes The EmpCo Directive: Consumer Law Gets Tougher On Greenwashing
Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?
Belgium Consumer
A
Altius
Article
Ireland’s New Distance Financial Services Rules: What Businesses Need To Know
Ireland has transposed the EU's Distance Marketing of Financial Services Directive II into national law through new regulations that fundamentally reshape how financial services firms must interact with consumers online. The European Union (Distance Contracts for Financial Services) Regulations 2026 introduce stringent pre-contractual disclosure requirements, mandatory online cancellation functions, and explicit prohibitions against manipulative interface design. Digital financial service providers must now
Ireland Consumer
M
Matheson
Article
The Green EmpCo Clock Is Ticking … What Businesses Need To Know Now
As the September 2026 deadline for the EmpCo Directive approaches, companies face stringent new requirements for environmental claims on packaging. Generic sustainability terms will be prohibited unless backed by hard evidence, while quality marks must meet rigorous certification standards, creating urgent compliance challenges for businesses with existing stock.
Netherlands Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
When History Misleads: The CJEU’s Approach To Deceptive Trademarks And Luxury Branding
The Court of Justice of the European Union has ruled on whether luxury brands can use historical dates in their trademarks when those dates suggest centuries of craftsmanship and heritage that don't actually exist. This landmark decision examines how false claims about a business's age may deceive consumers about product quality, particularly when tradition and prestige are key factors in purchasing luxury goods.
Malta IP
GA
Ganado Advocates
Article
The Netherlands Authority For Consumers And Markets – Anwb Energie Commits To Compensating Customers Affected By Billing Delays
The Netherlands Authority for Consumers and Markets has intervened in ANWB Energie's billing crisis, requiring the energy supplier to compensate approximately 700 customers who have experienced prolonged delays exceeding six weeks. The regulatory action addresses systemic issues stemming from incompatible metering hardware and mandates direct customer contact, automatic compensation payments, and potential contract modifications for affected households.
Netherlands Consumer
N
Nazali
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