ARTICLE
12 January 2024

Damages Of RMB 5 Million Was Ordered Against The Counterfeit "Skechers" Mark

BE
Beijing East IP Law Firm

Contributor

Beijing East IP Law Firm logo
Beijing East IP Ltd. was founded in 2002 by Dr. GAO Lulin and a group of experienced Chinese and international attorneys to provide top quality intellectual property services in China.Together with Beijing East IP Law Firm, a registered law firm before the Justice Department of the People’s Republic of China in 2004, we offer a complete set of intellectual property services ranging from patent and trademark prosecution, litigation to other intellectual property rights protections and enforcements.
SKECHERS U.S.A., INC. II ("Skechers") sued individuals Xiong, Mao, Xiao and others for trademark infringement.
China Intellectual Property

SKECHERS U.S.A., INC. II ("Skechers") sued individuals Xiong, Mao, Xiao and others for trademark infringement. The court found that Skechers is the owner of "1411432a.jpg," "1411432b.jpg," and "Skechers in Chinese" marks on sneakers related goods. All marks are valid. Xiong, Mao, and Xiao have been producing and selling shoes counterfeiting the registered trademarks of Sketchers since 2017. Xiong, as the main person in charge, opened the factory, was responsible for material procurement, and contacted potential customers. Mao and Xiao were in charge of the daily production matters of the factory and were responsible for the production and packaging of the counterfeited products. On May 20, 2021, the public security authorities arrested Mao, Xiao, and another individual Cai at the scene, and seized a total of 14,052 pairs of counterfeit Skechers sneakers, valued at up to RMB 8 million (USD1.12 million). On May 21 of the same year, the public security authorities again seized a total of 10,470 pairs of counterfeit Skechers sneakers by the four defendants, valued at nearly RMB 6 million (USD841,000). The Defendants Xiong, Mao, Xiao, and Cai produced and sold sneakers with counterfeit "SKECHERS" mark, which constituted the crime of counterfeiting a registered trademark, and also infringed the Skechers' trademark right, and should be held liable for civil damages in accordance with the law. In this case, it has been ascertained that from 2017 to 2021, the Defendants produced and shipped a total of 321,211 pairs of counterfeit Skechers sneakers, which were valued between RMB 19 million to 305 million (USD 2.6 million to 42 million) according to the shipping price of RMB 60-95 per pair, and the total infringing profits of the four Defendants were calculated at a total amount of not less than RMB 2 million (USD279,000) based on the level of the actual profit margin of approximately 10% as confessed by the four Defendants. Due to the defendants' infringement lasted for a long time, production, and sales scale, with subjective infringement of intent and infringement of the seriousness of the circumstances, Skechers claimed that Xiong's damage should be tripled as punitive damages, the court supported Skechers' claim and ordered Xiong to pay for economic loss of RMB 5 million (USD699,291) and reasonable costs of RMB 162,504 (USD22,727). Mao and Xiao should be jointly responsible for RMB 3662,504 of Xiong's liability.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Mondaq uses cookies on this website. By using our website you agree to our use of cookies as set out in our Privacy Policy.

Learn More