China: Trademark

Subscribe
Intellectual property law and copyright law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as licensing and syndication, patent law, trade secrets and trademark law.
Article
Molly Tea - A Rare Look At Chinese IP
A Chinese court ruled that Molly Tea's floral logo infringed Louis Vuitton's registered trade marks, awarding $1.5 million in damages despite public backlash. The case sparked debate about Western luxury brands claiming exclusive rights over geometric floral motifs that resemble traditional Chinese decorative patterns. This landmark decision offers critical insights into how Chinese courts assess trade mark similarity, consumer perception, and cross-industry brand protection.
China IP
E
ENS
Article
Do I Need A China NNN Agreement Or A China Manufacturing Agreement? Usually Both.
When manufacturing custom products in China, companies face critical decisions about legal protections at different stages of the supplier relationship. Understanding when to deploy an NNN Agreement versus a Manufacturing Agreement—and how to structure each for enforcement in Chinese courts—can mean the difference between protecting your intellectual property and losing control of your designs, molds, and market position.
Worldwide Commercial
HS
Harris Sliwoski
Article
China Trademark Registration: Why U.S. Companies Need More Than A Filing Agent
When a U.S. company's shipment of protective work gloves was seized at Chinese customs because a competitor held the trademark registration in the correct product class, it revealed a costly lesson about China trademark strategy. What appears to be a simple filing process actually requires sophisticated legal judgment about classification, ownership structure, and brand protection that goes far beyond what low-cost filing services provide.
China IP
HS
Harris Sliwoski
Article
国家知識産権局、「第15次5カ年計画」で需要対応型審査を強化
China's National Intellectual Property Administration has announced comprehensive reforms to its patent and trademark examination system during the 15th Five-Year Plan period. The reforms will introduce demand-responsive examination mechanisms combining priority, expedited, and delayed review processes, while strengthening substantive examination standards and leveraging AI technologies including multimodal large-scale models to enhance examination efficiency and quality.
China IP
K
Kangxin
Article
China's Trademark Law Amendment: A Systematic Improvement
China's Trademark Law amendment, effective January 1, 2027, introduces significant reforms including registration of dynamic marks, enhanced penalties for bad-faith filings, and expanded protection for well-known marks and prior interests. The changes aim to modernize trademark protection for the digital economy while streamlining procedures and strengthening enforcement mechanisms across administrative and judicial channels.
China IP
CP
CCPIT Patent & Trademark Law Office
Article
New Trademark Law In China Takes Effect On 1 January 2027: What Businesses Need To Know
China's revised Trademark Law, effective January 1, 2027, introduces sweeping reforms to combat bad-faith trademark filings and strengthen genuine use requirements. The new legislation expands tools for tackling trademark squatting, introduces administrative penalties for malicious filings, and enhances protection for well-known brands while tightening regulations on misleading trademark use. Brand owners must adapt their filing strategies and monitoring processes to navigate the shift from a registration-c
China IP
MB
Mayer Brown
See more

Latest Videos

See more