China: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

New Chinese Policy Encourages AI In Advertising

On 23 June 2026, the State Administration for Market Regulation (SAMR) and five other agencies jointly issued the Opinions on Vigorously Promoting the High-Quality Development of the Advertising Industry...

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

新《商标法》生效倒计时：企业合规行动指南

China's newly revised Trademark Law, effective January 2027, fundamentally shifts trademark management from registration-focused to use-focused compliance.

JT

Beijing Jincheng Tongda & Neal Law Firm

Chinese E-commerce Platform In New AI Regulation Move

Chinese e-commerce platform Pinduoduo has stepped up efforts to regulate artificial intelligence-related content and services on its platform, as authorities move to strengthen oversight of the rapidly developing AI sector.

China Technology

AC

AFD China

W杯公式コラボに中国発キャラ　ラブブが開会式に登場、義烏からもグッズ続々

6月12日未明（北京時間）、2026年北中米ワールドカップが開幕した。開会式の会場では中国のトレンド玩具メーカー・ポップマート（POP MART）の人気キャラクター「ラブブ（LABUBU）」が大会仕様のユニフォーム姿で登場し、世界中のサッカーファンを沸かせた。

China Media & IT

K

Kangxin

금융 단어의 상표 사용 금지 등 금융 상품 온라인 마케팅 관리 방법 발표

K

Kangxin

从MCN监管到多渠道内容分发：五部门管理新规的解读与提示

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

New Draft Rules For Digital Avatars And Virtual Humans In China

GA

Global Advertising Lawyers Alliance (GALA)

Why China Should Rethink Trademark Similarity

R

Rouse

从李荣浩版权事件看：音乐版权如何有效确权与授权？

K

Kangxin

Regulating AI Marketing In China – GEO As The Starting Point

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

瑞典网红营销：挑战与监管实务

China Media & IT

R

Rouse

开启直播电商合规新纪元 | 《直播电商监督管理办法》重点解读（上）

China Commercial

FP

Fangda Partners

2025年度广告合规洞察：监管新规下的合规之道

China Media & IT

FP

Fangda Partners

开启直播电商合规新纪元 |《直播电商监督管理办法》重点解读（下）

China Media & IT

FP

Fangda Partners

China’s Pharma Innovators Pursue A Range Of Deal Structures To Support Global Expansion

China Healthcare

AO

A&O Shearman

《金融法（草案）》解读之四：金融监管措施

AB

AnJie Broad Law Firm

IP Update: China’s Supreme People’s Court Issues First Public Decision Defining China’s Inventorship Standard

EI

Eagle IP

海关法领域2025年政策回顾与2026年展望：出口管制、关税及企业应对

China International

AB

AnJie Broad Law Firm

China’s Mechanism For Industrial And Supply Chain Resilience And Security

China International

AG

Akin Gump Strauss Hauer & Feld LLP

Keyword Advertising Triggers Triple Punitive Damages

In practice, a consumer who enters a brand name into a search engine may find that the resulting link leads not to the brand owner's website, but to that of competitors.

China Litigation

SL

Shaohe Law Firm

国家市場監督管理総局、ライブコマース分野の典型事例を公表

国家市場監督管理総局（SAMR）...

K

Kangxin

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（一）

广告，是现代商业传播的重要手段，其内容的真实性与准确性关乎消费者权益，影响市场秩序。为规范广告行为，维护公平竞争...

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（二）

在广告业日益创新、消费市场日趋多元的背景下，NAD往往需要应对一些案情特别复杂、争议极为激烈的投诉案件。对此，NAD在标准程序基础上...

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

中国企业应对美国CPSC产品召回应注意的二十项实务问题

China Commercial

JT

Beijing Jincheng Tongda & Neal Law Firm

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（三）

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

Regulations On Keyword Setting For Commercial Identifiers And Practical Recommendations For Enterprise Rights Protection: Interpreting Article 7(2) Of The 2025 Revision Of Anti-Unfair Competition Law

AC

AFD China

商业标识关键词设置的法律规范与企业维权实务建议 ——2025年《反不正当竞争法》第七条第二款的理解与适用

AC

AFD China

Effortlessly Resolve Trademark Opposition: How To Boost Your Chances With Evidence

K

Kangxin

Han Kun • Opinion | Key Points For The Supervision Of Medical And Three-Product And One-Device Advertising Under The New Regulations On Internet Advertising

China Healthcare

HK

Han Kun Law Offices

Interpretation Of Key Revisions To The Anti-Unfair Competition Law

AC

AFD China

反不正当竞争法修订要点解读

AC

AFD China

중국 전국인민대표대회 상무위원회,부정경쟁방지법 개정안 의결

K

Kangxin

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Interpretation Of Key Revisions To The Anti-Unfair Competition Law

On June 27, 2025, the 16th Session of the Standing Committee of the 14th National People's Congress voted to adopt the revised draft of the Anti-Unfair Competition...

AC

AFD China

反不正当竞争法修订要点解读

2025年6月27日，十四届全国人大常委会第十六次会议表决通过了...

AC

AFD China

중국 전국인민대표대회 상무위원회,부정경쟁방지법 개정안 의결

월 27일, 제14차 전국인민대표대회상무위원회 제16차 회의에서...

K

Kangxin

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

The Macau Special Administrative Region ("Macau") is shaking up its advertising rules, launching a 30-day public consultation on 4 July 2025 to update a law that's been largely unchanged since 1989.

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Chinese New Governance Paradigm For Livestream Sale

AB

AnJie Broad Law Firm

商标第35类服务是万能的吗？

在服务类别中，有一个被一些人称为"万能"的服务类别——即第35类。

K

Kangxin

「インターネット上の不正競争防止に関する暫定規定」、9月1日から施行

「インターネット上の不正競争防止に関する暫定規定」が9月1日から施行された。この規定は、インターネット上の競争行為のルールを整備&#

China Media & IT

K

Kangxin

Doing Business With China: A First Person Account

Eons ago, a veteran China hand responded to one of our blog posts by writing me with his own story of China problems.

China Commercial

HS

Harris Sliwoski

Will A China Manufacturing Joint Venture Reduce Your China Manufacturing Risks?

Large parts of China's manufacturing industry are facing significant disruption.

China Commercial

HS

Harris Sliwoski

"互联网+医疗"领域的主要业务类型及其关注热点（续）Q&A

China Healthcare

AB

AnJie Broad Law Firm

品宣各营销场景中的法律风险防控

China Media & IT

L

Lusheng Law Firm

商标撤三案件中，哪些证据可以视为是商标的使用？

K

Kangxin

Beijing Highlights Exemplary Unfair Competition Cases From 2023

China Media & IT

B

Buren

Use It Or Lose It: Increasing Risk Of Non-use Cancellation In China

R

Rouse

China Proposes New Regulations For Online Gaming

China Media & IT

SM

Sheppard, Mullin, Richter & Hampton LLP

"가격 비교" 를 사용한 판매 홍보 행위가 가능할 까요?

China Media & IT

K

Kangxin

保险公司销售人员管理中的监管侧重点

China Insurance

AB

AnJie Broad Law Firm

The "KKW" Mark Was Invalidated Based On Bad Faith

BE

Beijing East IP Law Firm

从某网络平台涉赌案探析开设赌场罪新趋势

China Media & IT

AB

AnJie Broad Law Firm

Michelin Won A RMB 10 Million Verdict Against "Mizhilian In Chinese" For Trademark Infringement And Unfair Competition

BE

Beijing East IP Law Firm

双十一来了，让我们聊聊互联网广告的"是与非"作者：

China Media & IT

ZL

Zhong Lun Law Firm

使用「比价」销售的宣传行为是否可行？

K

Kangxin

The Bright Yellow Walls And Other Elements Used In KKV Stores Decorations Constitute "Service Decoration With A Certain Impact"

BE

Beijing East IP Law Firm

The New Normal: Silver Economy Shines Brightly As Singles' Day 2023 Approaches

A

AlixPartners

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