China: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Regulations On Keyword Setting For Commercial Identifiers And Practical Recommendations For Enterprise Rights Protection: Interpreting Article 7(2) Of The 2025 Revision Of Anti-Unfair Competition Law

In the context of the deep integration of digital economy and market competition, setting commercial identifiers as search keywords has become an important business strategy for operators...

AC

AFD China

商业标识关键词设置的法律规范与企业维权实务建议 ——2025年《反不正当竞争法》第七条第二款的理解与适用

在数字经济与市场竞争深度融合的背景下，将商业标识设置为搜索关键词已成为经营者争夺网络流量、提升品牌曝光度、获取竞争优势的重要商业

AC

AFD China

Effortlessly Resolve Trademark Opposition: How To Boost Your Chances With Evidence

In trademark opposition cases, evidence is your "secret weapon." This is especially true when you want to prove that your trademark has gained a certain level of reputation through use and promotion.

K

Kangxin

Han Kun • Opinion | Key Points For The Supervision Of Medical And Three-Product And One-Device Advertising Under The New Regulations On Internet Advertising

On March 24, 2023, the State Administration for Market Regulation publicly issued the "Measures for the Administration of Internet Advertising" (the "Measures")...

China Healthcare

HK

Han Kun Law Offices

Interpretation Of Key Revisions To The Anti-Unfair Competition Law

AC

AFD China

反不正当竞争法修订要点解读

AC

AFD China

중국 전국인민대표대회 상무위원회,부정경쟁방지법 개정안 의결

K

Kangxin

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Chinese New Governance Paradigm For Livestream Sale

AB

AnJie Broad Law Firm

新加坡电子商务及社交媒体平台在知识产权方面的责任

R

Rouse

中国における日本アニメの商標出願における商品及び役務の区分の選択——『銀魂』を例に

K

Kangxin

Navigating The Evolving Landscape Of Online Shopping Festivals

R

Rouse

상표 제35류 서비스는 만능입니까?

China Media & IT

K

Kangxin

商标第35类服务是万能的吗？

K

Kangxin

股权投资视角下的新公司法司法解释草案解读

China Commercial

JT

Beijing Jincheng Tongda & Neal Law Firm

Cross Border Transfer Of Personal Information: China's New Measure On Certification

B

Buren

This Is (Still) China (Video)

China Commercial

HS

Harris Sliwoski

海上货物运输中货物短量的认定 -- 以一起木材运输案[1]为视角

China Transport

JT

Beijing Jincheng Tongda & Neal Law Firm

全球税收透明背景下的中国受控外国企业（CFC）规则深度解析与合规指引（上篇）

JT

Beijing Jincheng Tongda & Neal Law Firm

「インターネット上の不正競争防止に関する暫定規定」、9月1日から施行

「インターネット上の不正競争防止に関する暫定規定」が9月1日から施行された。この規定は、インターネット上の競争行為のルールを整備&#

China Media & IT

K

Kangxin

Doing Business With China: A First Person Account

Eons ago, a veteran China hand responded to one of our blog posts by writing me with his own story of China problems.

China Commercial

HS

Harris Sliwoski

Will A China Manufacturing Joint Venture Reduce Your China Manufacturing Risks?

Large parts of China's manufacturing industry are facing significant disruption.

China Commercial

HS

Harris Sliwoski

"互联网+医疗"领域的主要业务类型及其关注热点（续）Q&A

如前期所述，互联网健康咨询的服务范围主要包括线上健康评估、健康指导、健康宣教、就诊指导、心理疏导等非诊疗行为的"信息服务业务"；&#

China Healthcare

AB

AnJie Broad Law Firm

品宣各营销场景中的法律风险防控

China Media & IT

L

Lusheng Law Firm

商标撤三案件中，哪些证据可以视为是商标的使用？

K

Kangxin

Beijing Highlights Exemplary Unfair Competition Cases From 2023

China Media & IT

B

Buren

Use It Or Lose It: Increasing Risk Of Non-use Cancellation In China

R

Rouse

China Proposes New Regulations For Online Gaming

China Media & IT

SM

Sheppard Mullin Richter & Hampton

"가격 비교" 를 사용한 판매 홍보 행위가 가능할 까요?

China Media & IT

K

Kangxin

保险公司销售人员管理中的监管侧重点

China Insurance

AB

AnJie Broad Law Firm

The "KKW" Mark Was Invalidated Based On Bad Faith

BE

Beijing East IP Law Firm

从某网络平台涉赌案探析开设赌场罪新趋势

China Media & IT

AB

AnJie Broad Law Firm

Michelin Won A RMB 10 Million Verdict Against "Mizhilian In Chinese" For Trademark Infringement And Unfair Competition

BE

Beijing East IP Law Firm

保险公司销售人员管理中的监管侧重点

此外，保司应开展营销宣传信息审核、监测、检查工作，并承担合规主体责任，尤其是对于当前火热的自媒体营销宣传，保司应采取个人报告

China Insurance

AB

AnJie Broad Law Firm

The "KKW" Mark Was Invalidated Based On Bad Faith

The Beijing Intellectual Property Court rejected the plaintiff Yuanqing Yan's appeal petition in a trademark invalidation case against the CNIPA and the third-party KIMSAPRINCESS INC. ("KIMSAPRINCESS").

BE

Beijing East IP Law Firm

从某网络平台涉赌案探析开设赌场罪新趋势

近日，根据官方通报，某知名网络直播平台的首席执行官因涉嫌开设赌场罪被依法逮捕。

China Media & IT

AB

AnJie Broad Law Firm

Michelin Won A RMB 10 Million Verdict Against "Mizhilian In Chinese" For Trademark Infringement And Unfair Competition

Compagnie Generale Des Etablissements Michelin ("Michelin") sued Shanghai Mizhilian Catering Management Co. ("Mizhilian") for trademark infringement and unfair competition.

BE

Beijing East IP Law Firm

双十一来了，让我们聊聊互联网广告的"是与非"作者：

China Media & IT

ZL

Zhong Lun Law Firm

最高人民法院、独占禁止と不正競争防止の典型的な事例を公開

9月11日から15日にかけて...

K

Kangxin

[IP China] Non Use Cancellation: Recap Of What You Need To Know

The registration of a trademark in China becomes every year more and more difficult. It doesn't sound like a news considering that in the last few years...

HI

HFG Law & Intellectual Property

Managing Online Advertisements

Recently, the State Administration for Market Regulation of China released the "Measures for the Administration of Internet Advertising" (the "Measures"), effective on May 1, 2023.

China Media & IT

HC

Horizons Corporate Advisory Co Ltd

Compliance With China's Drug Marketing Authorization Holder Local Agent And Registration Agent Requirements 药品上市许可持有人境内代理人与注册代理人的合规要求

In recent years, China's current drug regulations and draft proposals have introduced a new requirement that foreign drug market authorization holders (MAHs) must designate...

China Healthcare

AP

Arnold & Porter

All Change: Disruptions, Opportunities, And The New Normal For Chinese Retailers In The Age Of Omnichannel

A

AlixPartners

第35类商标，真的「万能」吗？

K

Kangxin

Online Marketing Compliance

China Media & IT

HC

Horizons Corporate Advisory Co Ltd

Do You Have To Apply For Trademarks In Class 35?

K

Kangxin

IP Protection Under The Frame Of Live Streaming E-commerce

AC

AFD China

SAMR Published Final Guidance For The Use Of Superlative Adjectives In Advertising

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

China New Internet Advertising Regulation-What Do You Need To Know

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Highlights In Recent China TMT Law And Practices - March 2023

China Media & IT

ZL

Zhong Lun Law Firm

对"代理退保"黑产乱象的分析与治理

China Insurance

AB

AnJie Broad Law Firm

[IP China] New Guidelines On Service Trademark In Class 35

HI

HFG Law & Intellectual Property

China SCC Released- The Last Piece Of The Puzzle In The Regulatory Framework For Cross-Border Data Transfers

China Technology

GA

Global Advertising Lawyers Alliance (GALA)

Involved In Outbound Data Transfers From China?the Time To Determine Your Security Assessment Obligations Is NOW

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Asia IP TMT Quarterly Review: Fourth Quarter 2022

Worldwide Privacy

MB

Mayer Brown

Chinese Shopping Festivals: Managing Reputation When Selling The Brand

R

Rouse

SAMR Seeks Public Comments On Its Guidance For The Use Of Superlative Adjectives In Advertising

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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