China: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Interpretation Of Key Revisions To The Anti-Unfair Competition Law

On June 27, 2025, the 16th Session of the Standing Committee of the 14th National People's Congress voted to adopt the revised draft of the Anti-Unfair Competition...

AC

AFD China

反不正当竞争法修订要点解读

2025年6月27日，十四届全国人大常委会第十六次会议表决通过了...

AC

AFD China

중국 전국인민대표대회 상무위원회,부정경쟁방지법 개정안 의결

월 27일, 제14차 전국인민대표대회상무위원회 제16차 회의에서...

K

Kangxin

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

The Macau Special Administrative Region ("Macau") is shaking up its advertising rules, launching a 30-day public consultation on 4 July 2025 to update a law that's been largely unchanged since 1989.

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Chinese New Governance Paradigm For Livestream Sale

AB

AnJie Broad Law Firm

新加坡电子商务及社交媒体平台在知识产权方面的责任

R

Rouse

中国における日本アニメの商標出願における商品及び役務の区分の選択——『銀魂』を例に

K

Kangxin

Navigating The Evolving Landscape Of Online Shopping Festivals

R

Rouse

상표 제35류 서비스는 만능입니까?

China Media & IT

K

Kangxin

商标第35类服务是万能的吗？

K

Kangxin

「インターネット上の不正競争防止に関する暫定規定」、9月1日から施行

China Media & IT

K

Kangxin

Doing Business With China: A First Person Account

China Commercial

HS

Harris Sliwoski

Will A China Manufacturing Joint Venture Reduce Your China Manufacturing Risks?

China Commercial

HS

Harris Sliwoski

"互联网+医疗"领域的主要业务类型及其关注热点（续）Q&A

China Healthcare

AB

AnJie Broad Law Firm

2025年英国白皮书：对技术工人签证的影响

China Immigration

L

Latitude Law

A Series Of Observations On Family Office Investment In Chinese Projects

China Commercial

Zhong Yin Law Firm

Staying In The Game: Ankura's Travis Tanner On China Strategy

China Commercial

AC

Ankura Consulting Group LLC

保华月刊 - 2024 7月刊第81期 - 老董杂谈

China Employment

BL

Baohua Law Firm

China Economic Monitor: 2025 Q3

KP

KPMG

品宣各营销场景中的法律风险防控

Recently, an online lecture on the theme of "Legal Risk Prevention and Control in Various Marketing Scenarios of Product Promotion" jointly organized by and Lusheng Law Firm...

China Media & IT

L

Lusheng Law Firm

商标撤三案件中，哪些证据可以视为是商标的使用？

连续三年不使用商标撤销申请，即我们通常所说的撤三，在我们的日常办案中是一种非常常见的案件类型。

K

Kangxin

Beijing Highlights Exemplary Unfair Competition Cases From 2023

As we step into 2024, China's market regulation authorities continue their vigilant oversight against illegal activities undermining fair competition.

China Media & IT

B

Buren

Use It Or Lose It: Increasing Risk Of Non-use Cancellation In China

The China trademark register has seen a significant rise in the number of non-use cancellations in recent years, while the rates of total and partial cancellations have remained high.

R

Rouse

China Proposes New Regulations For Online Gaming

China Media & IT

SM

Sheppard Mullin Richter & Hampton

"가격 비교" 를 사용한 판매 홍보 행위가 가능할 까요?

China Media & IT

K

Kangxin

保险公司销售人员管理中的监管侧重点

China Insurance

AB

AnJie Broad Law Firm

The "KKW" Mark Was Invalidated Based On Bad Faith

BE

Beijing East IP Law Firm

从某网络平台涉赌案探析开设赌场罪新趋势

China Media & IT

AB

AnJie Broad Law Firm

Michelin Won A RMB 10 Million Verdict Against "Mizhilian In Chinese" For Trademark Infringement And Unfair Competition

BE

Beijing East IP Law Firm

双十一来了，让我们聊聊互联网广告的"是与非"作者：

China Media & IT

ZL

Zhong Lun Law Firm

使用「比价」销售的宣传行为是否可行？

K

Kangxin

The Bright Yellow Walls And Other Elements Used In KKV Stores Decorations Constitute "Service Decoration With A Certain Impact"

BE

Beijing East IP Law Firm

The New Normal: Silver Economy Shines Brightly As Singles' Day 2023 Approaches

A

AlixPartners

双十一来了，让我们聊聊互联网广告的"是与非"作者：

随着近年来互联网直播、短视频等业态的不断丰富，大数据、算法、人工智能等技术的不断发展，互联网广告的新形态也可谓层出不穷，例如

China Media & IT

ZL

Zhong Lun Law Firm

使用「比价」销售的宣传行为是否可行？

面对琳琅满目的同种类商品，消费者在购买商品时，往往需要花费一定时间对各个品牌的产品进行对比。部分商家了解到消费者的这一心理，

K

Kangxin

The Bright Yellow Walls And Other Elements Used In KKV Stores Decorations Constitute "Service Decoration With A Certain Impact"

The Jinhua Intermediate Court of Zhejiang Province concluded an unfair competition lawsuit between Guangdong Kuai Ke E-Commerce Co., Ltd. ("KK") and Yiwu Sanwei Brand Management Co., Ltd. ("Yiwu Sanwei")...

BE

Beijing East IP Law Firm

The New Normal: Silver Economy Shines Brightly As Singles' Day 2023 Approaches

In recent years, shoppers showed less enthusiasm to spend on Singles' Day, evidenced by a declining year-over-year growth rate in our annual AlixPartners Singles' Day Survey.

A

AlixPartners

Overview: Boundary For Foreign Insurers' Promotional Activities In China

China Insurance

AB

AnJie Broad Law Firm

All Change: Disruptions, Opportunities, And The New Normal For Chinese Retailers In The Age Of Omnichannel

Few areas of the global economy bear out this ancient wisdom like the retail sector in 2023. After two decades of digitization, capped by the seismic supply chain shocks of the pandemic, retailers...

A

AlixPartners

第35类商标，真的「万能」吗？

当前适用的尼斯分类将商品分为34大类，服务项目分为11大类，即第1至34类是商品类，第35至45类是服务类。作为商品与服务的分界，在第35类服务项目

K

Kangxin

Online Marketing Compliance

In China, leveraging online marketing such as key opinion leaders and live streaming is crucial for brands.

China Media & IT

HC

Horizons Corporate Advisory Co Ltd

Do You Have To Apply For Trademarks In Class 35?

According to our daily consultation services, it appears that many companies fall into a trap, they take for granted that it's a must to register the trademarks in Class 35 if they would like to sell...

K

Kangxin

IP Protection Under The Frame Of Live Streaming E-commerce

AC

AFD China

SAMR Published Final Guidance For The Use Of Superlative Adjectives In Advertising

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

China New Internet Advertising Regulation-What Do You Need To Know

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Highlights In Recent China TMT Law And Practices - March 2023

China Media & IT

ZL

Zhong Lun Law Firm

对"代理退保"黑产乱象的分析与治理

China Insurance

AB

AnJie Broad Law Firm

[IP China] New Guidelines On Service Trademark In Class 35

HI

HFG Law & Intellectual Property

China SCC Released- The Last Piece Of The Puzzle In The Regulatory Framework For Cross-Border Data Transfers

China Technology

GA

Global Advertising Lawyers Alliance (GALA)

Involved In Outbound Data Transfers From China?the Time To Determine Your Security Assessment Obligations Is NOW

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Asia IP TMT Quarterly Review: Fourth Quarter 2022

Worldwide Privacy

MB

Mayer Brown

Chinese Shopping Festivals: Managing Reputation When Selling The Brand

R

Rouse

SAMR Seeks Public Comments On Its Guidance For The Use Of Superlative Adjectives In Advertising

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

China Issues Its First Guidelines On Celebrity Endorsements

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

[ADV LAW] Stricter Regulation On Celebrities Endorsement In Advertising

China Media & IT

HI

HFG Law & Intellectual Property

NFTs And Marketing With NFTs In China

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Food Advertising In China: "Do's And Don'ts" From Recent Cases

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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