China: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

New Draft Rules For Digital Avatars And Virtual Humans In China

On April 3, 2026, China’s Cyberspace Administration (CAC) released draft Measures for the Management of Digital Virtual Human Information Services (《数字虚拟人信息服务管理办法（征求意见稿）》)...

GA

Global Advertising Lawyers Alliance (GALA)

Why China Should Rethink Trademark Similarity

As artificial intelligence and platform-based business models reshape the digital economy, China's traditional trademark examination system—which relies on static classifications of goods and services—faces unprecedented structural challenges.

R

Rouse

从李荣浩版权事件看：音乐版权如何有效确权与授权？

近期，李荣浩歌曲《李白》版权事件引发行业热议。单依纯团队为商业演唱会申请演唱授权被明确拒绝后，仍在现场公开演唱，由此引发版权争议。这一事件不仅凸显了音乐商用授权的重要性，更让大众关注到一个核心问题：版权如何有效确权、授权。

K

Kangxin

Regulating AI Marketing In China – GEO As The Starting Point

Arecent exposé on a state broadcaster in China called out abuses in the “Generative Engine Optimization” (GEO) market, highlighting fresh regulator attention to the mass production of synthetic promotional...

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

瑞典网红营销：挑战与监管实务

China Media & IT

R

Rouse

开启直播电商合规新纪元 | 《直播电商监督管理办法》重点解读（上）

China Commercial

FP

Fangda Partners

2025年度广告合规洞察：监管新规下的合规之道

China Media & IT

FP

Fangda Partners

开启直播电商合规新纪元 |《直播电商监督管理办法》重点解读（下）

China Media & IT

FP

Fangda Partners

Keyword Advertising Triggers Triple Punitive Damages

China Litigation

SL

Shaohe Law Firm

国家市場監督管理総局、ライブコマース分野の典型事例を公表

K

Kangxin

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（一）

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（二）

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

中国企业应对美国CPSC产品召回应注意的二十项实务问题

China Commercial

JT

Beijing Jincheng Tongda & Neal Law Firm

规范与自律同行——美国国家广告司（NAD）广告自律机制和程序解析（三）

China Media & IT

JT

Beijing Jincheng Tongda & Neal Law Firm

规行矩步，进而有为——中国私募基金行业年度观察报告（2025）

China Commercial

FP

Fangda Partners

外观设计专利与现有设计组合的明显区别判断

AC

AFD China

侵权产品未经实际销售，能否主张专利侵权赔偿？

CP

CCPIT Patent & Trademark Law Office

AI 不雅影像黑产刑事风险解析与受害人维权指引

China Technology

JT

Beijing Jincheng Tongda & Neal Law Firm

China’s Pharma Innovators Pursue A Range Of Deal Structures To Support Global Expansion

China Healthcare

AO

A&O Shearman

Regulations On Keyword Setting For Commercial Identifiers And Practical Recommendations For Enterprise Rights Protection: Interpreting Article 7(2) Of The 2025 Revision Of Anti-Unfair Competition Law

In the context of the deep integration of digital economy and market competition, setting commercial identifiers as search keywords has become an important business strategy for operators...

AC

AFD China

商业标识关键词设置的法律规范与企业维权实务建议 ——2025年《反不正当竞争法》第七条第二款的理解与适用

在数字经济与市场竞争深度融合的背景下，将商业标识设置为搜索关键词已成为经营者争夺网络流量、提升品牌曝光度、获取竞争优势的重要商业

AC

AFD China

Effortlessly Resolve Trademark Opposition: How To Boost Your Chances With Evidence

In trademark opposition cases, evidence is your "secret weapon." This is especially true when you want to prove that your trademark has gained a certain level of reputation through use and promotion.

K

Kangxin

Han Kun • Opinion | Key Points For The Supervision Of Medical And Three-Product And One-Device Advertising Under The New Regulations On Internet Advertising

On March 24, 2023, the State Administration for Market Regulation publicly issued the "Measures for the Administration of Internet Advertising" (the "Measures")...

China Healthcare

HK

Han Kun Law Offices

Interpretation Of Key Revisions To The Anti-Unfair Competition Law

AC

AFD China

反不正当竞争法修订要点解读

AC

AFD China

중국 전국인민대표대회 상무위원회,부정경쟁방지법 개정안 의결

K

Kangxin

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

China Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Chinese New Governance Paradigm For Livestream Sale

AB

AnJie Broad Law Firm

新加坡电子商务及社交媒体平台在知识产权方面的责任

R

Rouse

中国における日本アニメの商標出願における商品及び役務の区分の選択——『銀魂』を例に

K

Kangxin

Navigating The Evolving Landscape Of Online Shopping Festivals

R

Rouse

상표 제35류 서비스는 만능입니까?

China Media & IT

K

Kangxin

商标第35类服务是万能的吗？

K

Kangxin

中国における日本アニメの商標出願における商品及び役務の区分の選択——『銀魂』を例に

『銀魂』は、日本の著名な少年漫画であり、2004年に『週刊少年ジャンプ』で連載が開始されて以来、その独特なユーモア、熱血...

K

Kangxin

Navigating The Evolving Landscape Of Online Shopping Festivals

As online shopping festivals evolve, retailers are continually seeking innovative strategies to boost sales, foster brand loyalty, and create engaging shopping experiences.

R

Rouse

상표 제35류 서비스는 만능입니까?

서비스 분류 중에는 일부 사람들이"만능"이라고 부르는 서비스 분류...

China Media & IT

K

Kangxin

商标第35类服务是万能的吗？

在服务类别中，有一个被一些人称为"万能"的服务类别——即第35类。

K

Kangxin

「インターネット上の不正競争防止に関する暫定規定」、9月1日から施行

China Media & IT

K

Kangxin

商标撤三案件中，哪些证据可以视为是商标的使用？

连续三年不使用商标撤销申请，即我们通常所说的撤三，在我们的日常办案中是一种非常常见的案件类型。

K

Kangxin

Beijing Highlights Exemplary Unfair Competition Cases From 2023

As we step into 2024, China's market regulation authorities continue their vigilant oversight against illegal activities undermining fair competition.

China Media & IT

B

Buren

Use It Or Lose It: Increasing Risk Of Non-use Cancellation In China

The China trademark register has seen a significant rise in the number of non-use cancellations in recent years, while the rates of total and partial cancellations have remained high.

R

Rouse

China Proposes New Regulations For Online Gaming

In December 2023, China's National Press and Publication Administration introduced draft regulations with potentially significant implications for the online gaming industry.

China Media & IT

SM

Sheppard, Mullin, Richter & Hampton LLP

"가격 비교" 를 사용한 판매 홍보 행위가 가능할 까요?

China Media & IT

K

Kangxin

保险公司销售人员管理中的监管侧重点

China Insurance

AB

AnJie Broad Law Firm

The "KKW" Mark Was Invalidated Based On Bad Faith

BE

Beijing East IP Law Firm

从某网络平台涉赌案探析开设赌场罪新趋势

China Media & IT

AB

AnJie Broad Law Firm

Michelin Won A RMB 10 Million Verdict Against "Mizhilian In Chinese" For Trademark Infringement And Unfair Competition

BE

Beijing East IP Law Firm

双十一来了，让我们聊聊互联网广告的"是与非"作者：

China Media & IT

ZL

Zhong Lun Law Firm

使用「比价」销售的宣传行为是否可行？

K

Kangxin

The Bright Yellow Walls And Other Elements Used In KKV Stores Decorations Constitute "Service Decoration With A Certain Impact"

BE

Beijing East IP Law Firm

The New Normal: Silver Economy Shines Brightly As Singles' Day 2023 Approaches

A

AlixPartners

Overview: Boundary For Foreign Insurers' Promotional Activities In China

China Insurance

AB

AnJie Broad Law Firm

最高人民法院、独占禁止と不正競争防止の典型的な事例を公開

K

Kangxin

[IP China] Non Use Cancellation: Recap Of What You Need To Know

HI

HFG Law & Intellectual Property

Managing Online Advertisements

China Media & IT

HC

Horizons Corporate Advisory Co Ltd

Compliance With China's Drug Marketing Authorization Holder Local Agent And Registration Agent Requirements 药品上市许可持有人境内代理人与注册代理人的合规要求

China Healthcare

AP

Arnold & Porter

All Change: Disruptions, Opportunities, And The New Normal For Chinese Retailers In The Age Of Omnichannel

A

AlixPartners

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