Australia: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Privacy Reform In Australia: What Businesses Need To Know In 2026-2027 (Part 2)

The Australian Government has released the Exposure Draft Privacy Amendment (Personal Data Protection) Bill 2026, proposing the most significant overhaul of privacy law in years. These reforms would fundamentally change how Australian businesses handle personal information, introducing a new "fair and reasonable" test, stronger consent requirements, expanded definitions of personal information, and new rules for AI and emerging technologies.

Australia Privacy

CG

Coleman Greig Lawyers

Navigating Australian Privacy Reform: Your Guide To The Changes Ahead

Almost a year after the Government announced that it agreed or agreed in-principle with 106 of the 116 recommended reforms in the Attorney-General’s Department Privacy Act Review Report 2022...

Australia Privacy

KL

Herbert Smith Freehills Kramer LLP

Good Different, Or Not Different Enough? Aldi Infringes Hampden’s Copyright In Snack Packaging

The Full Federal Court of Australia has handed down its appeal decision in Aldi Foods Pty Limited v Hampden Holdings I.P. Pty Limited [2026] FCAFC 103 which provides guidance regarding the application of copyright infringement principles to the packaging of look-alike products.

KG

K&L Gates LLP

Australian Privacy Commissioner Finds Health Firms Track Patients’ Searches Without Obtaining Consent

The Australian Privacy Commissioner has determined that Monash IVF and a telehealth company have interfered with the privacy of website visitors via tracking pixels, without obtaining end-user consent.

Australia Privacy

KG

K&L Gates LLP

When “Down Down” Wasn’t Really Down - Federal Court Rules Against Coles

Australia Consumer

BP

Bartier Perry

Not Just Marketing. It’s Personal. OAIC’s Warning

Australia Privacy

BP

Bartier Perry

Will The Real Swim Shady, Please Stand Up?

B

Boult Wade Tennant

How To Use Disclaimers In Business Communications

Australia Commercial

L

LegalVision

Developing The Scams Prevention Framework: Treasury Consults On Draft Rules And Codes

Australia Media & IT

CC

Corrs Chambers Westgarth

Misleading Pricing Under Australian Consumer Law

Australia Consumer

SL

Stonegate Legal

Australia | Coles Supermarkets Goes ‘Down Down’ In Federal Court Misleading Conduct Case With The ACCC’

Australia Consumer

SF

Spruson & Ferguson

Influencer Marketing And Online Reviews: The Dos And Do Nots For Businesses

Australia Media & IT

L

LegalVision

ACCC Crackdown On NDIS Providers: Understanding Your Obligations Under The Australian Consumer Law

Australia Consumer

L

LegalVision

TGA Intensifies Regulatory Oversight: Industry Implications For 2026-2027

Australia Healthcare

BN

Barry Nilsson

Insights Into Maintaining Financial Control In The Property And Construction Sector. (Video)

Australia Finance

CP

Cathro & Partners

Current Visa Processing Times: July 2026

Australia Immigration

IL

Interstaff Immigration Agency

Government Reprioritises Agriculture, Resources, Fisheries, Construction And Teaching For Australian Skilled Migration

Australia Immigration

IL

Interstaff Immigration Agency

Navigating Australian Immigration Through Policy Uncertainty

Australia Immigration

IL

Interstaff Immigration Agency

Australia’s New Skilled Visa Processing Priorities: Onshore Applicants, Defence, Law Enforcement

Australia Immigration

IL

Interstaff Immigration Agency

Never Get Waived: Federal Court Rules Blanket Moral Rights Waiver Clauses Are Not Enforceable In Australia

The Federal Court of Australia has delivered a landmark decision in McCallum v Projector Films, finding that general moral rights waivers for copyright works are not enforceable.

KG

K&L Gates LLP

Unconscionable Conduct Under The Spotlight: What Businesses Need To Know

The concept of unconscionable conduct has, in recent times, been increasing in prominence, both as a regulatory enforcement tool...

Australia Finance

KL

Herbert Smith Freehills Kramer LLP

Funds Update - 5 December 2025

On 3 December 2025, ASIC released an updated Regulatory Guide 168, Product Disclosure Statements: Disclosure and other obligations (RG 168).

Australia Finance

KL

Herbert Smith Freehills Kramer LLP

Australia's New Age Restrictions For Social Media

Effective 10 December 2025, Australia will implement a world-first age restriction governing social media use. The new law applies not only to domestic platforms but also to international platforms serving Australian users.

Australia Media & IT

GGI Global Alliance

ASIC Enforcement – Comparison Websites

Australia Finance

SG

Sophie Grace Pty Ltd

Not So GLAD: What Businesses Can Learn From The Federal Court's Ruling In ACCC v Clorox Australia Pty Limited [2025] FCA 357

Australia Environment

GA

Global Advertising Lawyers Alliance (GALA)

New Franchising Code To Commence In April

Australia Commercial

KG

K&L Gates LLP

Running Marketing Campaigns In Australia Involving Prizes – What You Need To Know

Australia Media & IT

KG

K&L Gates LLP

Modern Adtech Regulated Under Antiquated Law: How Video Killed The Internet Star

Australia Privacy

KG

K&L Gates LLP

No Royal Privilege For Trade Marks

MC

Marks & Clerk

Advertising, Marketing & Promotion Comparative Guide

Australia Media & IT

TG

Thomson Geer

More than a trade mark: How Geographical Indications (GIs) could boost Australian business

CC

Corrs Chambers Westgarth

Navigating the waves of greenwashing - Implications for trade mark owners

SF

Spruson & Ferguson

Eyewear retailer should have taken a closer look at their marketing settings

Australia Media & IT

HR

Holding Redlich

Advertising, Marketing & Promotion Comparative Guide

Advertising, Marketing & Promotion Comparative Guide for the jurisdiction of Australia, check out our comparative guides section to compare across multiple countries

Australia Media & IT

TG

Thomson Geer

More than a trade mark: How Geographical Indications (GIs) could boost Australian business

Marketing and promotion of GI products could boost the economic development and tourism of regions of origin.

CC

Corrs Chambers Westgarth

Navigating the waves of greenwashing - Implications for trade mark owners

Businesses that use trademarks to promote environmental credentials must be able to substantiate any ‘green' claims.

SF

Spruson & Ferguson

Eyewear retailer should have taken a closer look at their marketing settings

Enforcement of the spam unsubscribe rules continues to be one of ACMA's compliance priorities.

Australia Media & IT

HR

Holding Redlich

Can uou believe everything you read from social media influencers? The ACCC is investigating.

Australia Consumer

HW

Holman Webb Lawyers

Maintaining the health of your brand names and trade marks

Businesses should have systems in place to regularly monitor, revise and renew their brand names and trade marks.

HR

Holding Redlich

Burger Wars: The Big Beef Between Mcdonald's And Hungry Jack's – Mcd Asia Pacific Llc v Hungry Jack's Pty Ltd [2023] Fca 1412

In McD Asia Pacific LLC v Hungry Jack's Pty Ltd [2023] FCA 1412, fast-food giant McDonald's and Australian dinner-time rival Hungry Jack's faced off in the Federal Court of Australia...

KG

K&L Gates LLP

Australian Government Endorses Sweeping Reforms To Australian Privacy Laws

The Australian Government released today its long-awaited response to the Attorney-General's Department Privacy Act Review Report 2022.

Australia Privacy

HS

Herbert Smith Freehills Kramer LLP

What are the new cosmetic surgery guidelines?

New guidelines aim to raise the standards of cosmetic surgery procedures and safeguard the well-being of patients.

Australia Healthcare

CO

Carroll & O'Dea

Protecting your property development brand: The importance of trademarking – Part 2: Case study

MD

McCarthy Durie Lawyers

Protecting your property development brand: The importance of trademarking

Australia Real Estate

MD

McCarthy Durie Lawyers

Ad Standards 2022 Year in Review: Lessons for brands and advertisers

Australia Media & IT

HR

Holding Redlich

Australian Real Estate Guide To IP – Updated For 2023

Australia Real Estate

HS

Herbert Smith Freehills Kramer LLP

Two women, two teenage dreams, one name

SF

Spruson & Ferguson

You Better Beer-lieve it, it's not misleading: Brick Lane Brewing fails in its Claim against Better Beer

Australia Consumer

CC

Cowell Clarke

Australian High Court Smooths Out Wrinkle In Trade Mark Law: Reputation Not Relevant To ‘Deceptive Similarity' Test Of Infringement

HS

Herbert Smith Freehills Kramer LLP

The battle of the beers

MR

McCullough Robertson

The Pokémon Company International, Inc v Pokemon Pty Ltd [2022] FCA 1561: The importance of an intellectual property protection strategy

PA

Piper Alderman

Secure Jobs, Better Pay Act – Pay secrecy and employment advertisements

Australia Employment

BP

Bartier Perry

Red Card Or Fair Play? Ambush Marketing Back In The News As FIFA World Cup Kicks Off

Australia Media & IT

HS

Herbert Smith Freehills Kramer LLP

ACCC makes a move on Dairy Code compliance

Australia Anti-trust

HR

Holding Redlich

Marketing managed funds – ASIC surveillance

Australia Finance

SG

Sophie Grace Pty Ltd

IP and the metaverse: A real concept in a virtual world

SF

Spruson & Ferguson

Misleading advertising can be very costly

Australia Consumer

S

Stacks Law Firm

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Latest Videos

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Emerging Issues: Australian technology, media and telecommunications sector insights: April 2020

MR

McCullough Robertson

Australian Competition Authority Calls For Holistic Regulation Of Online Platforms (Video)

Sa

Shepherd and Wedderburn LLP

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