Big brands are already integrating new interactive experiences to market their products and services. Users can quickly move across metaverse spaces as they would in the real world, providing new commercial opportunities to showcase innovation.

Much like the real world, safeguarding your latest development requires some planning. Managing the intellectual property (IP) investment and monitoring emerging technologies is essential in this new era of digital connectivity. At this stage, the metaverse is fragmented, but there are several platforms offering an experience which could be a reality sooner than we think.

Principal Joerg Sosna explains to host Lisa Leong, why brand owners should be considering broadening their intellectual property strategies to cover not only the real world, but online marketplaces via eCommerce platforms where you might attract a large customer base or competitors too.

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For more insights on the importance of IP in turning ideas into commercial realities, be sure to follow From Idea to Intellectual Property; new episodes will be dropping fortnightly. Subscribe to receive the episode when it drops, straight to your inbox.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.