Article
Invisible Code, Visible Damage: Why Every Business Should Audit Its SEO Strategy
When competitors embed your trademark in hidden website code or use it as a search keyword, the line between smart marketing and legal liability becomes dangerously thin. Indian courts are increasingly scrutinizing these invisible SEO tactics through the lens of passing off law, examining whether such practices constitute actionable misrepresentation that diverts customer goodwill and causes commercial damage.
MAHESHWARI & CO. Advocates & Legal Consultants