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Energy Drinks, Aged Rum And “100% Pure”: Inside Fssai’s Enforcement Summer
On 7 August 2026, the Delhi High Court stayed an order of the Food Safety and Standards Authority of India (“FSSAI”) prohibiting Dabur India Limited from selling certain food products carrying claims such as “100% Pure”, “100% Natural” and “100% Organic”. Hon’ble Justice Amit Mahajan (Delhi High Court) held that the prohibition ought not to have been passed without an opportunity of hearing. That order captures the season. In recent weeks, the regulator has intensified its enforcement measures to ensure compliance with the Food Safety and Standards Act, 2006, and the courts have begun to ask how far it may go.
Sarthak Advocates & Solicitors