Bavarian Administrative Court Decides Targeted Advertising Case

On September 26, the Bavarian Administrative Court decided that a social media company's custom audience feature for targeted advertising violated applicable data protection law in the absence of consent from social media users (source document in German). The Bavarian Administrative Court confirmed in its decision an order of the Bavarian Data Protection Authority ("BayLDA") prohibiting a Bavarian online shop from using the custom audience feature (source document in German).

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