European Union: Consumer Trading & Unfair Trading

As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.

Italy's implementation of EU Directive 2024/825 introduces sweeping changes to consumer protection rules, requiring retailers to display standardized notices about product guarantees, durability information, and environmental claims. Will your business be ready when these mandatory disclosure requirements take effect on September 27, 2026?

From September 2026, businesses making environmental claims in Ireland will face heightened regulatory scrutiny under new EU-transposed legislation designed to combat greenwashing. The regulations introduce specific offences for misleading sustainability claims and grant the Competition and Consumer Protection Commission expanded enforcement powers, including criminal penalties of up to EUR100,000 and imprisonment for non-compliance.

This video examines the evolving legal framework surrounding greenwashing in advertising, exploring how regulations are tightening around misleading environmental claims in commercial communications. The discussion addresses the boundaries of acceptable ecological marketing and the legal risks companies face when making environmental assertions.

The European Commission has initiated infringement procedures against 20 EU Member States for failing to transpose the EmpCo Directive by the March 27, 2026 deadline. This directive aims to combat greenwashing by requiring substantiation of environmental claims and third-party certification for sustainability labels, with full implementation expected by September 27, 2026.

In a series of 3 rulings handed down on 20 May 2026, the Belgian Council of State (highest administrative court) confirms what most legal practitioners have been saying for a long time...

When the former version of the SMPA was in force, virtually only the operators of food retail chains had significant market power. The amendment to the SMPA, which takes full effect on January 1, 2024...

By decision of 26 October 2023, the Swedish Competition Authority imposed on fruit and vegetable wholesaler Everfresh a fine of SEK 5m for having applied in contracts...

The sale of food is currently a much-debated topic across society, at least when it comes to prices. This area is subject to significant control under the Act on Unfair Terms in Food Trade.