European Union: Consumer Trading & Unfair Trading

Several recent amendments to legislation governing marketing and consumer protection require active steps from businesses engaged in consumer-facing activities.

Italy has taken a decisive step in combating greenwashing by implementing EU Directive 2024/825, which strengthens consumer protection against misleading environmental claims. The new Legislative Decree introduces comprehensive amendments to the Italian Consumers' Code, establishing strict requirements for environmental claims, sustainability labels, and product comparison services. Will these enhanced regulations effectively curb deceptive green marketing practices and empower consumers to make truly infor

The Omnibus Directive (Directive (EU) 2019/2161), also referred to as the "Enforcement and Modernisation Directive", is aimed at strengthening consumer protection and enhancing enforcement...