Denmark: Advertising, Marketing & Branding

As Black Friday and Black Week approach Danish retailers, businesses must carefully navigate complex pricing regulations that govern how discounts can be advertised. A recent 4.25 million DKK fine for misleading price marketing demonstrates the serious consequences of non-compliance, making proper campaign planning essential for both November sales events and subsequent holiday promotions.

EU legislation on design protection needs updating in order to promote innovation and competitiveness in the EU. The new design reform is intended to make design protection...