Article
What’s In A Name? The Zaha Hadid Rebrand And The Legal Architecture Of Legacy
When Zaha Hadid Architects rebranded as ZHA following a protracted legal battle with the Zaha Hadid Foundation over trademark licensing fees, it raised fundamental questions about founder succession planning in professional services firms. This article examines whether the choice between perpetual royalties and complete separation was truly the only path, proposing an innovative Equity-for-Legacy Model that could have preserved both commercial sustainability and cultural legacy through aligned ownership rat
Sheppard, Mullin, Richter & Hampton LLP