Entertainment Law, Media Law and Telecoms Law

Hanuman Ansh, produced for just 2 crore rupees, has now made over 250 crore. And there is a legal reason it could tell this story so cheaply. The first is a marketing miracle. The second is a quiet point of law. Let me take both. It is a devotional drama about Neem Karoli Baba, made by a first-time filmmaker, Vishal Chaturvedi, from his own book. It opened on August 7 to a day-one collection of just ten lakh. Almost nobody knew it existed.

Generative AI can now assist with campaign concepts, generate images and videos, alter backgrounds and styling, create advertising copy, and produce market-specific versions of a campaign at remarkable speed. For fashion brands operating across multiple markets, the commercial attraction is obvious: more content, faster production and greater localization

Pesky, promotional and unsolicited commercial communications can be intrusive and disruptive for consumers, particularly when received without their consent. They can result in consumers being constantly exposed to unwanted commercial messages, making it harder to distinguish important communications from promotional content. In some cases, such communications may also encourage unwanted purchases or expose consumers to potential fraud and other risks. In view thereof, Central Consumer Protection Authority (CCPA) has proposed a draft of the Guidelines for Prevention and Regulation of Pesky, Promotional and Unsolicited Commercial Communications, 2026 (Draft Guidelines).