PRESS RELEASE
6 September 2026

Herbert Smith Freehills Kramer Advises Visaible On Its Capital Raise

KL
Herbert Smith Freehills Kramer LLP

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Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be. Our footprint is extensive and committed across the world’s largest markets, key financial centres and major growth hubs. At our best tackling complexity and navigating change, we work alongside you on demanding litigation, exacting regulatory work and complex public and private market transactions. We are recognised as leading in these areas. We are immersed in the sectors and challenges that impact you. We are recognised as standing apart in energy, infrastructure and resources. And we’re focused on areas of growth that affect every business across the world.
Herbert Smith Freehills Kramer’s (HSF Kramer) venture & growth capital team has advised Visaible on its $1 million initial capital raise. The round was led by Blacksheep Capital.
Australia

Herbert Smith Freehills Kramer's (HSF Kramer) venture & growth capital team has advised Visaible on its $1 million initial capital raise. The round was led by Blacksheep Capital.

This new capital will be employed to fund the build of its platform and the global expansion of the company.

Founded by Sam Rich, Visaible is an Australian company whose agentic software helps hotels drive direct bookings in the fastest growing travel discovery channel - AI (e.g. ChatGPT, Claude).

The HSF Kramer team was led by partner Elizabeth Henderson with senior associate Adam Ong in the Sydney and Melbourne offices.

Adam Ong, senior associate at HSF Kramer, said, "It was a pleasure working with Sam on his first capital raise. Visaible are developing a sector specific and highly relevant tool that will help hotels stay visible as travellers increasingly use AI tools to plan their trips and we are excited to grow with them."

Elizabeth Henderson, partner at HSF Kramer, said: "Huge congratulations to Sam on this milestone and we look forward to seeing Visaible grow."

Sam Rich, Founder of Visaible, said: "As an early stage business focused on our customers and building out the best agentic software, it was incredible to have the experience and dedication of HSF Kramer assisting us with the intricacies that come with a capital raise."

This deal is another example of HSF Kramer's market-leading work in venture and growth capital raisings. Other recent examples include:

Contributor

Herbert Smith Freehills Kramer is a world-leading global law firm, where our ambition is to help you achieve your goals. Exceptional client service and the pursuit of excellence are at our core. We invest in and care about our client relationships, which is why so many are longstanding. We enjoy breaking new ground, as we have for over 170 years. As a fully integrated transatlantic and transpacific firm, we are where you need us to be. Our footprint is extensive and committed across the world’s largest markets, key financial centres and major growth hubs. At our best tackling complexity and navigating change, we work alongside you on demanding litigation, exacting regulatory work and complex public and private market transactions. We are recognised as leading in these areas. We are immersed in the sectors and challenges that impact you. We are recognised as standing apart in energy, infrastructure and resources. And we’re focused on areas of growth that affect every business across the world.

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