NEW YORK (August 7, 2025) – AlixPartners, the global consulting firm, today announced that it has appointed Paul Martin, a highly-respected retail-industry expert and former Global Head of Retail at KPMG, as its Global Retail Growth Leader. This newly created role will further strengthen the firm's retail practice, enhancing the value added to clients' top and bottom line. Based in London, but supporting retailers across the globe, Paul will help clients to keep ahead of retail trends and to transform disruption across the retail sector into opportunity.
Bringing over two decades of knowledge and experience to the firm, Paul has a track record of working hands-on with retail businesses worldwide – from both an advisory and operational perspective. At AlixPartners, Paul will be focused on helping clients to win and achieve sustainable growth in the market, leveraging the strong existing retail capabilities and insights from across the firm, while drawing on his network of leading academic institutions, industry thought leaders and senior advisors.
David Bassuk, Global Head of Retail at AlixPartners, commented:
"With the firm's retail practice having dramatically grown in recent years, we're delighted to have the opportunity for roles of this nature – and to welcome Paul into our team. Paul joins us at a critical moment for global retail, where agility and insight are more important than ever. His deep expertise across markets and strong track record of advising retailers through change will be invaluable as we help clients navigate disruption and accelerate growth."
Matt Clark, EMEA Leader of Retail at AlixPartners, added:
"Retailers have reached a point where growth is non-negotiable – and in today's market, the addition of Paul's expertise will further strengthen our ability to deliver market-leading advice to the global retail industry. He will undoubtedly bring a host of advantages to AlixPartners' retail clients and to our already thriving retail practice, being particularly adept at analysing global retail trends and helping businesses understand how they can capitalise on market disruption. We're thrilled to have Paul join the team."