Join us at 4pm on Tuesday 22nd April for our webinar: branded content – maximising the opportunities and understanding challenges.
Brands are increasingly exploiting the powerful opportunity to connect with consumers via long-form programming. Whether delivered directly via owned channels, or through traditional TV or on-demand channels, original content can help brands reach consumers in an unrivalled manner. But let's be honest, branded content can mean different things to different people. For the purpose of this webinar, we're talking about long-form programmes, initiated and funded by brands, but which end up on TV or streaming platforms. The applicable rules on editorial integrity, commercial content, product placement, and programme sponsorship are complex and often misunderstood.
Why attend our webinar?
In this webinar, we will demystify the regulations relating to branded content in the UK and share some handy tips to help you stay on the right side of the law while creating the impact you desire. Whether you're an agency or a brand looking to create branded content, or a media channel wanting to work with brands to enhance your programming, we will seek to give you the confidence to navigate the challenges and maximise the opportunities.
What will you learn?
We will use real-world examples to help explain:
- What we mean by branded content
- The complex regulatory regime in the UK, and beyond
- What terms like "undue prominence" and "editorial independence" really mean
- Practical tips for avoiding pitfalls
- What happens if you get it wrong
Why is this important?
Branded content represents a unique opportunity for brands to engage with their audience in a meaningful way. However, navigating the regulatory landscape is crucial to ensure that your content not only resonates with viewers but also complies with the law. This webinar is designed to equip you with the knowledge and tools needed to create impactful content while staying compliant.
We hope that you can join us!
Sign up using the link here.