Italy: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Ambush Marketing: The Aftermath Of Milano Cortina 2026

The Italian Competition Authority has imposed fines exceeding €2.5 million on six companies for unauthorized marketing activities that created misleading associations with the Milano Cortina 2026 Olympic Winter Games.

Italy Anti-trust

KG

K&L Gates LLP

Taxable Barter-like Transactions Involving IT User Data?

On 17 November 2025, the European Commission published EU VAT Committee Working Paper No. 1118, regarding free-of-charge access to platforms in exchange for user data.

GGI Global Alliance

The Italian Competition Authority Opens Two Investigations Into Ambush Marketing In Relation To The Milano Cortina 2026 Winter Games

The Italian Competition Authority has launched investigations into three major supermarket chains for allegedly conducting unauthorized marketing campaigns that exploited Olympic symbols and imagery during the Milano Cortina 2026 Winter Games.

Italy Anti-trust

FK

Frankfurt Kurnit Klein & Selz

The Italian Competition Authority Opens Two Investigations Into Ambush Marketing In Relation To The Milano Cortina 2026 Winter Games

On 19 February 2026, the Italian Competition Authority (Autorità Garante della Concorrenza e del Mercato, ‘AGCM’) announced the opening of two formal investigations and one moral suasion intervention ...

Italy Anti-trust

GA

Global Advertising Lawyers Alliance (GALA)

News On The Fight Against Greenwashing: Italy Implements EU Directive On Empowering Consumers For The Green Transition

Italy Environment

GA

Global Advertising Lawyers Alliance (GALA)

The New Italian AI Law: An Overview, New Developments And Considerations

Italy Technology

GA

Global Advertising Lawyers Alliance (GALA)

New Online Gambling Licences In Italy About To Be Launched

Italy Media & IT

WP

WH Partners

Overview Of CONSOB's DePub Platform: New Requirements For Marketing Materials Submission In In Italy

Italy Media & IT

MG

Maples Group

Speakers Announced For IAA's "Navigating Evolving Rules On Digital Marketing" Event In Milan

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

You're Invited (Milan): "Social Media, Influencers, Dark Patterns, And AI -- Navigating Evolving Rules On Digital Marketing"

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Tracking Pixels In Emails: The Garante’s New Guidelines And Requirements For Businesses

AO

A&O Shearman

I Limiti Della Comunicazione Sui Prodotti Finanziari

Italy Media & IT

LC

Lipani Legal & Tax

The Popeye Character Is Now In The Public Domain. And Will Star In A Horror Film

Italy Media & IT

Bugnion

Chiara Ferragni E La Dolce Vita

Italy Anti-trust

Bugnion

Italian Citizenship By Descent: Supreme Court Minor Issue Update

Italy Litigation

AS

Arnone & Sicomo

Pay Attention - Episode 19: Italy And The PTD - Il Secondo (Podcast)

Italy Employment

LS

Lewis Silkin

Yacht Seized In Italy? How To Challenge A Customs Assessment And Protect Your Rights

Italy Transport

AS

Arnone & Sicomo

Italian Data Protection Authority: Employee Monitoring Through Geolocation Systems

Italy Employment

DL-Law Avvocati Giuslavoristi

Court Of Cassation Joint Sections: The Limits Of Legal Protection Of An Employee Dismissed While In A State Of Natural Incapacity

Italy Employment

DL-Law Avvocati Giuslavoristi

"Very Demure, very Mindful": molto più di un tormentone social

Quanto vale la Proprietà Intellettuale? E in particolare: quando costa registrare un nuovo marchio? Anche se, forse, la vera domanda da porsi sarebbe: quanto costa non tutelare il proprio marchio (o brevetto)?

Bugnion

Data Protection In Targeted Advertising: Noyb Files A Complaint Against Xandr Inc. With The Italian Data Protection Authority

Xandr, a Microsoft subsidiary specialising in targeted advertising, has found itself in the crosshairs of the European association led by Max Schrems.

SP

Studio Previti Associazione Professionale

Luci E Ombre Delle Licenze Di Software "Open". La Licenza "BSD A 4 Clausole"

Tra le licenze d'uso del software, quelle open source assumono un ruolo storico nella stessa evoluzione dei programmi per elaboratore.

SP

Studio Previti Associazione Professionale

Tribunale Di Milano: Condannati Gli Editori Di Rassegne Stampa Al Risarcimento Del Danno Per La Pubblicazione Di Articoli A Riproduzione Riservata

principali operatori italiani nel settore dei media, attivi nelle aree di business stampa, radio, pubblicità e digitale, hanno agito ai sensi degli artt. 7 e 38 della Legge n. 633 del 1941 (in seguito, "l.d.a.").

Italy Media & IT

SP

Studio Previti Associazione Professionale

Il Trattamento Dei Dati Nella Pubblicità Mirata: Noyb Presenta Reclamo Nei Confronti Di Xandr Inc. Al Garante Italiano Per La Protezione Dei Dati Personali

SP

Studio Previti Associazione Professionale

La nuova veste dell'influencer: adesso è anche agente di commercio?

Italy Media & IT

Bugnion

The Campaign To Protect Prosecco: If This Is Sparkling Wine On Tap, "This Is Not Prosecco"

Bugnion

La Campagna A Tutela Del Marchio Prosecco Doc: Se È Vino Frizzante Alla Spina, "This Is Not Prosecco"

Bugnion

The Italian Government Adopts A New Legislative Decree Amending The Audiovisual Media Services Code

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Vendita Piramidale: È Legale?

Italy Media & IT

AS

Arnone & Sicomo

Italian Communications Authority Guidelines For Influencers

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Let Them Eat Cake: Italy's Antitrust And Advertising Authorities Crack Down On Influencers

Italy Media & IT

KM

Katten Muchin Rosenman LLP

Veterinary Medicines In Italy: What's New?

Italy Healthcare

OC

Osborne Clarke

Influencer marketing: nuove linee guida adottate dall'AGCOM, primo passo verso un codice del settore

Italy Media & IT

TC

Trevisan & Cuonzo

Italian Communications Authority Guidelines For Influencers

Following a public consultation launched on July 21, 2023, on January 16, 2024, the Italian Communications Authority ("AGCOM") published a resolution...

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Let Them Eat Cake: Italy's Antitrust And Advertising Authorities Crack Down On Influencers

Pandoro, a traditionally star-shaped sweet bread dusted with powdered sugar, is a favorite holiday treat in Italy...

Italy Media & IT

KM

Katten Muchin Rosenman LLP

Veterinary Medicines In Italy: What's New?

Transparency List for generics is published and new legislation harmonising EU laws on veterinary medical products with national law is shortly to come into force...

Italy Healthcare

OC

Osborne Clarke

Influencer marketing: nuove linee guida adottate dall'AGCOM, primo passo verso un codice del settore

Quando un nuovo fenomeno assume dimensioni considerevoli, diventa imprescindibile l'istituzione di un sistema di regole, e il fenomeno dell'influencer...

Italy Media & IT

TC

Trevisan & Cuonzo

The Use Of A Trademark In Relation To Specific Registered Goods: The Recent Decision Of The EUIPO On The "K-WAY" Trademark

European Union IP

TC

Trevisan & Cuonzo

Istituita la nuova Unità di contrasto alle pratiche commerciali sleali nella filiera agroalimentare – D. Lgs. 198/2021

Decorso oramai più di un anno dall'entrata in vigore del D. Lgs. 198/2021 ("Decreto"), recante attuazione della Direttiva (UE) 633/2019 in materia di pratiche commerciali sleali...

European Union Commercial

LS

LCA Studio Legale

Europe Rejects Crypto Influencer

The BEUC, the organization that brings together the main European consumer associations, along with nine of its members from eight countries (Italy, Denmark, France, Greece, Lithuania, Portugal...

European Union Technology

BI

Boccadutri International Law Firm

Italy Implements The First Consumers' Collective Interests Representative Action

The Italian transposition of the EU Directive 2020/1828 on representative actions by means of Legislative Decree no. 28/2023 ("Representative Action") will create a "new deal for consumers"

JD

Jones Day

Scraping To Train Artificial Intelligence Is Raising Issues

With use of generative AI models growing, content owners affected by scraping—the practice by which data is collected to train software—are taking action to restrict access for programming platforms.

GA

Global Advertising Lawyers Alliance (GALA)

Ediscom Case: The Garante Sanctioned The Use Of Dark Patterns For The First Time

GA

Global Advertising Lawyers Alliance (GALA)

Generative AI And Copyright Registration: Legal Boundaries And Recent Guidance From The U.S. Copyright Office

GA

Global Advertising Lawyers Alliance (GALA)

Paywalls: Legitimate?

Md

Macchi di Cellere Gangemi

The Potential Of NFTs For The Music Industry

Italy Technology

GA

Global Advertising Lawyers Alliance (GALA)

Colour Trade Marks: The Maisons' Strategic Choice To Make Their Brand Identity Shine

DP

DLA Piper

Milan Fashion Week And Fashion Law Trends: Fashion In The Metaverse – A New Era For Brands

Italy Media & IT

DP

DLA Piper

Gambling Laws Of The World

Italy Media & IT

DP

DLA Piper

First Enforcement Of Law Decree No. 16/2020 On Ambush Marketing By The Italian Competition Authority Against Zalando

Italy Anti-trust

GA

Global Advertising Lawyers Alliance (GALA)

Consumer Affairs Will Regulate The Advertising Of "Non-Healthy" Foods And Beverages Aimed At Minors In Italy

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Italian Competition Authority Focuses Again On Social Media Advertising Practices

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Antitrust Bites – Newsletter June 2021

European Union Anti-trust

DP

DLA Piper

Pharmaceutical Advertising Regulation And Medical Device Advertising In Italy

Italy Healthcare

CA

CMS Adonnino Ascoli & Cavasola Scamoni

The Euros And The Olympics: Another Ambush Marketing Opportunity?

Italy Media & IT

IS

INTERPATENT Srl

The Italian Competition Authority Opens A Hidden Influencer Marketing Proceeding Against British American Tobacco Italia S.p.A. And Three Influencers

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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Latest Videos

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Les Enjeux Juridiques Derrière Une Campagne Publicitaire (Video)

HA

Haas Avocats

Publicité : comparer son concurrent sans risques (épisode 1) (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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