Italy: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

New Online Gambling Licences In Italy About To Be Launched

The new remote gaming concessions in Italy, which will come into force on 13 November 2025, represent a regulatory tightening by the ADM, an organisational and technical challenge for concessionaires...

Italy Media & IT

WP

WH Partners

Overview Of CONSOB's DePub Platform: New Requirements For Marketing Materials Submission In In Italy

From 1 September 2025, CONSOB's DePub platform becomes available for the submission of advertising and marketing materials for funds offered to retail investors in Italy...

Italy Media & IT

MG

Maples Group

Speakers Announced For IAA's "Navigating Evolving Rules On Digital Marketing" Event In Milan

In connection with the International Advertising Association's Creativity4Better conference, which is being held in Milan this year, the IAA will also be hosting a legal and public policy seminar...

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

You're Invited (Milan): "Social Media, Influencers, Dark Patterns, And AI -- Navigating Evolving Rules On Digital Marketing"

In connection with the International Advertising Association's Creativity4Better conference, which is being held in Milan this year, the IAA will also be hosting a legal and public policy seminar...

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

I Limiti Della Comunicazione Sui Prodotti Finanziari

Italy Media & IT

LC

Lipani Legal & Tax

The Popeye Character Is Now In The Public Domain. And Will Star In A Horror Film

Italy Media & IT

Bugnion

Chiara Ferragni E La Dolce Vita

Italy Anti-trust

Bugnion

"Very Demure, very Mindful": molto più di un tormentone social

Bugnion

Data Protection In Targeted Advertising: Noyb Files A Complaint Against Xandr Inc. With The Italian Data Protection Authority

SP

Studio Previti Associazione Professionale

Luci E Ombre Delle Licenze Di Software "Open". La Licenza "BSD A 4 Clausole"

SP

Studio Previti Associazione Professionale

Tribunale Di Milano: Condannati Gli Editori Di Rassegne Stampa Al Risarcimento Del Danno Per La Pubblicazione Di Articoli A Riproduzione Riservata

Italy Media & IT

SP

Studio Previti Associazione Professionale

Il Trattamento Dei Dati Nella Pubblicità Mirata: Noyb Presenta Reclamo Nei Confronti Di Xandr Inc. Al Garante Italiano Per La Protezione Dei Dati Personali

SP

Studio Previti Associazione Professionale

La nuova veste dell'influencer: adesso è anche agente di commercio?

Italy Media & IT

Bugnion

The Campaign To Protect Prosecco: If This Is Sparkling Wine On Tap, "This Is Not Prosecco"

Bugnion

Citizenship By Residency: The Council Of State Opens To Cases Of Disability (Judgment 6090/2025)

Italy Immigration

BI

Boccadutri International Law Firm

Reporting A Hospital For Negligence: Practical Guide And Deadlines To Know

Italy Litigation

BI

Boccadutri International Law Firm

European And International Succession: New Rules And Guidelines (2025)

European Union Family

BI

Boccadutri International Law Firm

European Commission Imposes Unprecedented Fine For Incomplete Information In An Antitrust Investigation

European Union Anti-trust

AO

A&O Shearman

Disability's Impact On Innovation

MP

Miles & Partners

La Campagna A Tutela Del Marchio Prosecco Doc: Se È Vino Frizzante Alla Spina, "This Is Not Prosecco"

Da anni il legittimo Consorzio di Tutela del Prosecco combatte una severa battaglia per tutelare e sensibilizzare il consumatore, specialmente se straniero, educandolo a riconoscere i cosiddetti "fake".

Bugnion

The Italian Government Adopts A New Legislative Decree Amending The Audiovisual Media Services Code

On April 17, 2024, the Corrective Decree which supplements and corrects some of the provisions laid down in the Italian Audiovisual Media Services Code ("AVMS Code") was published in the Italian Official Gazette.

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Vendita Piramidale: È Legale?

Vendita piramidale: è legale in Italia? Leggi qui per capire la normativa e le differenze con le altre tipologie di marketing.

Italy Media & IT

AS

Arnone & Sicomo

Italian Communications Authority Guidelines For Influencers

Following a public consultation launched on July 21, 2023, on January 16, 2024, the Italian Communications Authority ("AGCOM") published a resolution...

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Let Them Eat Cake: Italy's Antitrust And Advertising Authorities Crack Down On Influencers

Italy Media & IT

KM

Katten Muchin Rosenman LLP

Veterinary Medicines In Italy: What's New?

Italy Healthcare

OC

Osborne Clarke

Influencer marketing: nuove linee guida adottate dall'AGCOM, primo passo verso un codice del settore

Italy Media & IT

TC

Trevisan & Cuonzo

The Use Of A Trademark In Relation To Specific Registered Goods: The Recent Decision Of The EUIPO On The "K-WAY" Trademark

European Union IP

TC

Trevisan & Cuonzo

L'uso di un marchio in relazione agli specifici prodotti registrati: la recente decisione dell'EUIPO sul marchio "K-WAY"

European Union IP

TC

Trevisan & Cuonzo

ICA Launches Investigation On Apple For Alleged Abuse Of Dominant Position In App Market

Italy Media & IT

OO

Orsingher Ortu – Avvocati Associati

The ECJ And Advocate General On The Private Copy Exemption And Broadcasters' Right To Fair Compensation

European Union Media & IT

OO

Orsingher Ortu – Avvocati Associati

The Italian Data Protection Authority Adopts New Position On The Retention Of Personal Data For Marketing Purposes

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Istituita la nuova Unità di contrasto alle pratiche commerciali sleali nella filiera agroalimentare – D. Lgs. 198/2021

European Union Commercial

LS

LCA Studio Legale

Europe Rejects Crypto Influencer

European Union Technology

BI

Boccadutri International Law Firm

The ECJ And Advocate General On The Private Copy Exemption And Broadcasters' Right To Fair Compensation

On 13 July 2023, the EU Court of Justice (ECJ) issued its judgment in case C‑426/21 (Ocilion IPTV Technologies GmbH v Seven.One Entertainment Group GmbH...

European Union Media & IT

OO

Orsingher Ortu – Avvocati Associati

The Italian Data Protection Authority Adopts New Position On The Retention Of Personal Data For Marketing Purposes

With Order No. 321 of July 18, 2023 ("Order"), the Italian Data Protection Authority (Garante per la protezione dei dati personali–"Garante") issued a sanction, accompanied by corrective measures, against...

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Istituita la nuova Unità di contrasto alle pratiche commerciali sleali nella filiera agroalimentare – D. Lgs. 198/2021

Decorso oramai più di un anno dall'entrata in vigore del D. Lgs. 198/2021 ("Decreto"), recante attuazione della Direttiva (UE) 633/2019 in materia di pratiche commerciali sleali...

European Union Commercial

LS

LCA Studio Legale

Europe Rejects Crypto Influencer

The BEUC, the organization that brings together the main European consumer associations, along with nine of its members from eight countries (Italy, Denmark, France, Greece, Lithuania, Portugal...

European Union Technology

BI

Boccadutri International Law Firm

Italy Implements The First Consumers' Collective Interests Representative Action

JD

Jones Day

The Potential Of NFTs For The Music Industry

The music industry has undergone massive changes in the past twenty years. With streaming services overtaking CDs, music became available to the public at the cost of a monthly fee, which completely changed...

Italy Technology

GA

Global Advertising Lawyers Alliance (GALA)

Colour Trade Marks: The Maisons' Strategic Choice To Make Their Brand Identity Shine

Today marks the end of this edition of Milan Fashion Week SS2023, which saw colourful dresses with ton sur ton combinations on the catwalk, between similar and complementary nuances, as well as our fashion law column.

DP

DLA Piper

Milan Fashion Week And Fashion Law Trends: Fashion In The Metaverse – A New Era For Brands

From updating retail experiences, to wearable technology, innovation is continuously inspiring and influencing trends and fashions. Also, following Facebook rebranding into...

Italy Media & IT

DP

DLA Piper

Gambling Laws Of The World

We're no longer in the .com era, when an online gambling and betting operator could offer its services globally through a single license and a single platform.

Italy Media & IT

DP

DLA Piper

First Enforcement Of Law Decree No. 16/2020 On Ambush Marketing By The Italian Competition Authority Against Zalando

Italy Anti-trust

GA

Global Advertising Lawyers Alliance (GALA)

Consumer Affairs Will Regulate The Advertising Of "Non-Healthy" Foods And Beverages Aimed At Minors In Italy

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Italian Competition Authority Focuses Again On Social Media Advertising Practices

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Antitrust Bites – Newsletter June 2021

European Union Anti-trust

DP

DLA Piper

Pharmaceutical Advertising Regulation And Medical Device Advertising In Italy

Italy Healthcare

CA

CMS Adonnino Ascoli & Cavasola Scamoni

The Euros And The Olympics: Another Ambush Marketing Opportunity?

Italy Media & IT

IS

INTERPATENT Srl

The Italian Competition Authority Opens A Hidden Influencer Marketing Proceeding Against British American Tobacco Italia S.p.A. And Three Influencers

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

EU Court Rules In Kanavape Case: A Big Step Forward For CBD

European Union Cannabis

AN

Advant Nctm

The Italian Competition Authority Again Addresses Hidden Online Advertising

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The Italian Competition Authority Imposes On Poste Italiane The Highest Possible Fine For Unfair Commercial Practice

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

New Italian Legislation On Ambush Marketing For Major Sporting And Exhibition Events

Italy Media & IT

DG

Dennemeyer S.A.

The Italian Competition Authority Closes First Case On Micro-Influencer Marketing & Hidden Advertising

Italy Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

COVID-19 And Consumer Protection: The Impact On Selling And Advertising Practices And Early Reactions From Relevant Italian Bodies

Italy Coronavirus

GA

Global Advertising Lawyers Alliance (GALA)

Marketing Communications: When It's An Offence And When The Obligation To Pay Damages Arises (Court Of Cassation, Criminal Section III – Sentence 41604/2019)

IL

ICT Legal Consulting

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Latest Videos

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1,49 Milliard € D'amende : Pourquoi L'UE A Annulé La Sanction Google? (Video)

HA

Haas Avocats

RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

Viral Greek Advertisement With LGBTQ+ Representation Ruled Legal By The Advertising Self-Regulation Council (Video)

GA

Global Advertising Lawyers Alliance (GALA)

3 Minutes On The Right Of Personal Portrayal (Video)

AM

Arendt & Medernach

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