Ireland: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

World Consumer Rights Day (Part 1): Digital Fairness Act - The Road To Fitness For Online Consumers?

To celebrate World Consumer Rights Day, the William Fry Technology team prepared a three part series highlighting key EU consumer law developments set to shape consumer digital contracts in 2026.

Ireland Consumer

WF

William Fry

White Flag Raised On Ireland's Licensing Regime

The white flag has finally been raised on Ireland's new regulatory regime with the Gambling Regulatory Authority of Ireland (GRAI) this week announcing that from Monday 9 February 2026...

Ireland Media & IT

MF

McCann Fitzgerald

Advertising And Labelling Of Medicinal Products On Social Media

Social media and the digital transformation of promotional strategies have fundamentally reshaped how pharmaceutical companies market their products. In Ireland and across the European Union, the promotion of...

Ireland Healthcare

AC

Arthur Cox

CJEU Clarifies Direct Marketing Rules Under ePrivacy Directive

On 13 November 2025, the Court of Justice of the European Union ("CJEU") issued an important judgment in Inteligo Media SA v ANSPDCP (c-654/23)...

Ireland Privacy

M

Matheson

GDPR Liability Of Online Marketplaces For User-Published Advertisements

Ireland Privacy

M

Matheson

Transparency Of Political Advertising Rules Now In Force

Ireland Media & IT

M

Matheson

Alcohol Labelling In Ireland: Timeline For Compliance Deferred

Ireland Healthcare

AC

Arthur Cox

The European Media Freedom Act – The EU Seeks To Protect Independent Media

Ireland Media & IT

MF

McCann Fitzgerald

Pharmaceutical Advertising Laws And Regulations Ireland 2025

Ireland Healthcare

AC

Arthur Cox

Influencer Marketing In Ireland - A New Era Of Regulation And What It Means For You

Ireland Media & IT

RL

RDJ LLP

What's New Under The Gambling Regulation Act 2024?

Ireland Media & IT

AC

Arthur Cox

Ireland Proposes To Ban Energy Drink Sales To Children

Ireland Media & IT

BJ

Browne Jacobson

Ireland's First Representative Action: ICCL v Microsoft

Ireland Consumer

MF

McCann Fitzgerald

Unmasking Tattle: Recent Court Ruling Opens New Doors For Online Defamation Victims

Ireland Media & IT

RL

RDJ LLP

The EU Pay Transparency Directive (Podcast)

Ireland Employment

AC

Arthur Cox

Commercial Property Essentials: Buying A Standalone Commercial Building

Ireland Real Estate

RL

RDJ LLP

Central Bank Of Ireland Publishes Consultation On Prohibition Notices Under Its Fitness & Probity Regime

Ireland Finance

DE

Dillon Eustace

Insights From The EU Digital Omnibus Package: Key GDPR Reforms For Scientific Research

Ireland Privacy

WF

William Fry

Inside The AI Act: In Conversation With Dr. Laura Caroli (Podcast)

Ireland Technology

WF

William Fry

Interpreting The Official Languages Acts

The Official Languages Act 2003 (the "OLA") was signed into law on 14 July 2003 and was amended by the Official Languages (Amendment) Act 2021 (the "2021 Act") (together with the OLA, the "Acts").

Ireland Compliance

MF

McCann Fitzgerald

EU Fines Apple And Meta €700m For Non-compliance With Digital Markets Act

On 23 April 2025, the European Commission ("the Commission") issued its first fines for non-compliance with the Digital Markets Act (the "DMA") to Apple and Meta.

Ireland Technology

RL

RDJ LLP

Technology And Innovation Client Update: January To March 2025 - Digital Regulation

The CPC Network, coordinated by the European Commission, has published a set of guidelines to promote transparency and fairness in the online gaming industry's use of virtual currencies.

Ireland Media & IT

AC

Arthur Cox

A Safer Bet – Ireland's Gambling Regulatory Authority Is Established

The Gambling Regulation Act 2024 (Act) represents the most significant development in the licensing, supervision, and control of gambling activities since the formation of the State.

Ireland Media & IT

WF

William Fry

October To December 2024 - Digital Regulation

Ireland Media & IT

AC

Arthur Cox

Development In The Regulation Of Gambling Advertising In Ireland

Ireland Media & IT

AC

Arthur Cox

Marketing MiFID Investment Products

Ireland Finance

MF

McCann Fitzgerald

Gambling Regulation Act Signed Into Law

Ireland Media & IT

M

Matheson

The Legal View On The New Irish Gambling Regulations

Ireland Media & IT

MF

McCann Fitzgerald

Data Protection: Judgment In Case C-446/21 – Maximilian Schrems V Meta Platforms Ireland Ltd, Formerly Facebook Ireland Ltd

Ireland Privacy

CA

Chrysostomides Advocates & Legal Consultants

MiFID II Marketing Communications Requirements - Dear CEO Letter - Key Themes 2

Ireland Finance

WF

William Fry

MiFID II Marketing Communications Requirements - Dear CEO Letter - Key Themes 1

Ireland Media & IT

WF

William Fry

MiFID II Marketing Communications Requirements - Dear CEO Letter - Required Actions

Ireland Media & IT

WF

William Fry

FIG Top 5 At 5 - 17/10/2024

Ireland Media & IT

M

Matheson

MiFID II Marketing Communications Requirements - Dear CEO Letter - Key Themes 2

On 10 October 2024, the Central Bank of Ireland (Central Bank) published a Dear CEO Letter to MiFID investment firms, credit institutions and fund management companies providing MiFID II services to retail clients.

Ireland Finance

WF

William Fry

MiFID II Marketing Communications Requirements - Dear CEO Letter - Key Themes 1

In this, the second of three articles on the Dear CEO Letter, our Financial Regulation team examines some of the key themes identified in the Dear CEO Letter.

Ireland Media & IT

WF

William Fry

MiFID II Marketing Communications Requirements - Dear CEO Letter - Required Actions

On 10 October 2024, the Central Bank of Ireland (Central Bank) published a Dear CEO Letter to Markets in Financial Instruments Directive (MiFID) investment firms...

Ireland Media & IT

WF

William Fry

FIG Top 5 At 5 - 17/10/2024

On 10 October 2024, the Central Bank of Ireland ("Central Bank") published a ‘Dear CEO' letter ("Letter") setting out the results, good practices and Central Bank expectations, stemming from a recent thematic review.

Ireland Media & IT

M

Matheson

MiFID II Marketing And Advertising Framework: Central Bank 'Dear CEO' Letter And Next Steps

Ireland Media & IT

AC

Arthur Cox

ESMA Report On MiFID II Marketing Requirements

On 27 May 2024, the European Securities and Markets Authority ("ESMA") published a report on the application of the Markets in Financial Instruments Directive II ("MiFID II")...

European Union Finance

MG

Maples Group

FIG Top 5 At 5 - 06/06/2024

On 28 May 2024, the Central Bank published a peer review undertaken by the International Credit Union Regulators' Network ("ICURN"). The review, entitled, Peer Review: Central Bank of Ireland's Performance...

Ireland Finance

M

Matheson

Digital Services Act: Observations From The First Year Of Digital Services Regulation

It has been a year since the European Commission ("EC") designated the first tranche of very large online platforms and very large online search engines (together, "VLOPSEs").

Ireland Media & IT

AC

Arthur Cox

EDPB Issues Opinion On 'Pay Or OK' Consent Models Applied By Large Online Platforms

On 17 April 2024, the European Data Protection Board (EDPB) adopted an opinion following an Article 64(2) request under the General Data Protection Regulation...

European Union Privacy

WF

William Fry

Trends In Reputation Management Claims In The Irish Courts

Ireland Litigation

RL

RDJ LLP

Decoding The DSA: Practical Takeaways For Online Platforms And Online Marketplaces

Ireland Media & IT

WF

William Fry

#Influenced- How Will The Digital Services Act Impact Brands Online?

Ireland Media & IT

WF

William Fry

Distance Marketing: New Rules Published In Official Journal And Will Apply From 19 June 2026

European Union Media & IT

AC

Arthur Cox

Distance Marketing: Reforms Finalised (Likely To Apply Mid-2026)

Ireland Finance

AC

Arthur Cox

Balancing Act: Amazon Granted An Interim Stay In Its Challenge To Its DSA Designation

Ireland Media & IT

WF

William Fry

AdTech Update: CJEU Landmark Data Protection Ruling For Online And Behavioural Advertising

Ireland Media & IT

WF

William Fry

New Law On The Way – Bringing Pay Transparency Into Sharp Focus

European Union Employment

M

Matheson

FIG Top 5 At 5 - 15/06/2023

Ireland Finance

M

Matheson

EU Digital Services Act – New Digital Advertising Landscape

European Union Media & IT

AC

Arthur Cox

ELTIF 2.0 – Enhancements And New Opportunities

Ireland Finance

MG

Maples Group

Green Energy - When Is 100% Actually 100%?

GA

Global Advertising Lawyers Alliance (GALA)

EU Digital Services Act – Who, What And When

Ireland Media & IT

AC

Arthur Cox

FIG Top 5 At 5 - 19/01/2023

European Union Finance

M

Matheson

The Digital Markets Act

Ireland Media & IT

WF

William Fry

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RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

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