Ireland: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Consultation Launched On Restricting Promotions Of HFSS Products In Northern Ireland

Northern Ireland's Food Standards Agency and Department of Health are consulting on new restrictions for promoting products high in fat, sugar and salt, aiming to align with UK-wide measures while grappling with which nutrient profiling model to adopt. The proposed regulations would limit volume price promotions, product placement in prominent retail locations, and free refill promotions for sugar-sweetened drinks, with enforcement handled by local councils.

Ireland Consumer

GA

Global Advertising Lawyers Alliance (GALA)

World Consumer Rights Day (Part 1): Digital Fairness Act - The Road To Fitness For Online Consumers?

To celebrate World Consumer Rights Day, the William Fry Technology team prepared a three part series highlighting key EU consumer law developments set to shape consumer digital contracts in 2026.

Ireland Consumer

WF

William Fry

How The Media Regulation Bill Will Change Ireland’s Media Merger Regime

On 26 February 2026, the Minister for Culture, Communications and Sport published the Media Regulation Bill (the “Bill”), which will implement the main provisions of EU Regulation 2024/1083, the European Media Freedom Act (“EMFA”) in Ireland. EMFA puts new rules in place to protect media pluralism and independence and increase co-operation between media regulators in the EU.

Ireland Commercial

M

Matheson

EU Commission Finds Platform’s ‘addictive Design’ Breaches DSA

The European Commission (the “Commission”) has released its preliminary findings that TikTok is in breach of the Digital Services Act (“DSA”) as a result of the platform’s “addictive design”.

European Union Media & IT

M

Matheson

White Flag Raised On Ireland's Licensing Regime

Ireland Media & IT

MF

McCann Fitzgerald

Advertising And Labelling Of Medicinal Products On Social Media

Ireland Healthcare

AC

Arthur Cox

CJEU Clarifies Direct Marketing Rules Under ePrivacy Directive

Ireland Privacy

M

Matheson

GDPR Liability Of Online Marketplaces For User-Published Advertisements

Ireland Privacy

M

Matheson

Transparency Of Political Advertising Rules Now In Force

Ireland Media & IT

M

Matheson

Alcohol Labelling In Ireland: Timeline For Compliance Deferred

Ireland Healthcare

AC

Arthur Cox

The European Media Freedom Act – The EU Seeks To Protect Independent Media

Ireland Media & IT

MF

McCann Fitzgerald

Pharmaceutical Advertising Laws And Regulations Ireland 2025

Ireland Healthcare

AC

Arthur Cox

Influencer Marketing In Ireland - A New Era Of Regulation And What It Means For You

Ireland Media & IT

RL

RDJ LLP

What's New Under The Gambling Regulation Act 2024?

Ireland Media & IT

AC

Arthur Cox

Read More About This EU Inc Could Reshape Ireland’s Startup Edge

Ireland Commercial

RL

RDJ LLP

Authorisation Processes In Ireland (Podcast)

Ireland Finance

AC

Arthur Cox

Retaking Commercial Property – Owners Entitled To Exercise A Degree Of Force

Ireland Real Estate

M

Matheson

Time Running Out As AI Transparency Guidelines Published

Ireland Technology

WF

William Fry

CRD VI: Questions And Answers (Podcast)

Ireland Finance

AC

Arthur Cox

Ireland Proposes To Ban Energy Drink Sales To Children

The Irish government is currently considering the merits of the Public Health (Restriction on Sale of Stimulant Drinks to Children) Bill 2025 (the "Bill"), which aims to ban the sale of high-caffeinated drinks to individuals under 18 years of age.

Ireland Media & IT

BJ

Browne Jacobson

Ireland's First Representative Action: ICCL v Microsoft

On 26 May 2025, the Irish Council for Civil Liberties ("ICCL") was granted permission by the High Court to bring a representative action against Microsoft under the Representative Actions for the Protection...

Ireland Consumer

MF

McCann Fitzgerald

Unmasking Tattle: Recent Court Ruling Opens New Doors For Online Defamation Victims

Last Friday's headlines about the uncovering of the responsible parties behind the infamous Tattle Life ("Tattle") website has once again brought to the forefront...

Ireland Media & IT

RL

RDJ LLP

Interpreting The Official Languages Acts

The Official Languages Act 2003 (the "OLA") was signed into law on 14 July 2003 and was amended by the Official Languages (Amendment) Act 2021 (the "2021 Act") (together with the OLA, the "Acts").

Ireland Compliance

MF

McCann Fitzgerald

EU Fines Apple And Meta €700m For Non-compliance With Digital Markets Act

Ireland Technology

RL

RDJ LLP

Technology And Innovation Client Update: January To March 2025 - Digital Regulation

Ireland Media & IT

AC

Arthur Cox

A Safer Bet – Ireland's Gambling Regulatory Authority Is Established

Ireland Media & IT

WF

William Fry

EDPB Publish OSS Case Digest On Legitimate Interest Under The GDPR

Ireland Privacy

M

Matheson

October To December 2024 - Digital Regulation

Ireland Media & IT

AC

Arthur Cox

Promoting Medicines On Social Media: HPRA Launches Dedicated Regulatory Webpage

Ireland Healthcare

AC

Arthur Cox

Development In The Regulation Of Gambling Advertising In Ireland

Ireland Media & IT

AC

Arthur Cox

Marketing MiFID Investment Products

Ireland Finance

MF

McCann Fitzgerald

Gambling Regulation Act Signed Into Law

Ireland Media & IT

M

Matheson

The Legal View On The New Irish Gambling Regulations

Ireland Media & IT

MF

McCann Fitzgerald

Development In The Regulation Of Gambling Advertising In Ireland

In previous briefings we touched on the new restrictions that will be placed on various advertising and marketing activities related to gambling under the Gambling Regulation Act 2024 (the "Act")...

Ireland Media & IT

AC

Arthur Cox

Marketing MiFID Investment Products

The Central Bank of Ireland ("Central Bank") expects all Irish authorised MiFID investment firms,1 credit institutions and fund management companies providing MiFID II services to retail clients ("Firms") to...

Ireland Finance

MF

McCann Fitzgerald

Gambling Regulation Act Signed Into Law

Significant legislation providing for the establishment of a new regulatory framework for gambling activities in Ireland has been signed into law by the President.

Ireland Media & IT

M

Matheson

The Legal View On The New Irish Gambling Regulations

Alan Heuston provides an overview of the Gambling Regulation Act 2024 in EGR Global's recent publication on the new Irish gambling regulations. On 23 October, the Gambling Regulation Bill was signed into law.

Ireland Media & IT

MF

McCann Fitzgerald

Data Protection: Judgment In Case C-446/21 – Maximilian Schrems V Meta Platforms Ireland Ltd, Formerly Facebook Ireland Ltd

Ireland Privacy

CA

Chrysostomides Advocates & Legal Consultants

MiFID II Marketing And Advertising Framework: Central Bank 'Dear CEO' Letter And Next Steps

The Dear CEO Letter issued by the Central Bank of Ireland (CBI) this month regarding compliance with MiFID II's marketing and advertising requirements...

Ireland Media & IT

AC

Arthur Cox

Winner All Right - The Gambling Regulation Bill 2022 Passes The Finishing Post

On 16 October 2024, after almost two years since it was initially published and after many false dawns, the Gambling Regulation Bill (the "Bill") was passed by the Irish Parliament. The Bill once enacted...

Ireland Media & IT

MF

McCann Fitzgerald

With Great Power Comes Great Responsibility: Developments In Social Media Influencer Advertising

The influencer industry continues to grow and thrive around the world and in Ireland. A number of celebrity influencers boast over 500 hundred million followers...

Ireland Media & IT

RL

RDJ LLP

Employment Permits Act 2024 Overhauls Employment Permits System

On 26 June 2024, President Higgins signed the Employment Permits Act 2024 (the Act) into law.

Ireland Employment

WF

William Fry

Greenwashing: Corporate Practices Under Scrutiny – Part 2

Ireland Environment

DE

Dillon Eustace

ESMA Report On MiFID II Marketing Requirements

European Union Finance

MG

Maples Group

FIG Top 5 At 5 - 06/06/2024

Ireland Finance

M

Matheson

Digital Services Act: Observations From The First Year Of Digital Services Regulation

Ireland Media & IT

AC

Arthur Cox

EDPB Issues Opinion On 'Pay Or OK' Consent Models Applied By Large Online Platforms

European Union Privacy

WF

William Fry

Trends In Reputation Management Claims In The Irish Courts

Ireland Litigation

RL

RDJ LLP

Decoding The DSA: Practical Takeaways For Online Platforms And Online Marketplaces

Ireland Media & IT

WF

William Fry

#Influenced- How Will The Digital Services Act Impact Brands Online?

Ireland Media & IT

WF

William Fry

Distance Marketing: New Rules Published In Official Journal And Will Apply From 19 June 2026

European Union Media & IT

AC

Arthur Cox

Distance Marketing: Reforms Finalised (Likely To Apply Mid-2026)

Ireland Finance

AC

Arthur Cox

Balancing Act: Amazon Granted An Interim Stay In Its Challenge To Its DSA Designation

Ireland Media & IT

WF

William Fry

AdTech Update: CJEU Landmark Data Protection Ruling For Online And Behavioural Advertising

Ireland Media & IT

WF

William Fry

New Law On The Way – Bringing Pay Transparency Into Sharp Focus

European Union Employment

M

Matheson

FIG Top 5 At 5 - 15/06/2023

Ireland Finance

M

Matheson

EU Digital Services Act – New Digital Advertising Landscape

European Union Media & IT

AC

Arthur Cox

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Latest Videos

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RDJ Unveils New Brand And Shortened Name

RL

RDJ LLP

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