Hong Kong: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

The Macau Special Administrative Region ("Macau") is shaking up its advertising rules, launching a 30-day public consultation on 4 July 2025 to update a law that's been largely unchanged since 1989.

Hong Kong Media & IT

HS

Haldanes

Haldanes' Recent Successes In Fraud Recovery: Securing Justice For Clients

Swift and decisive action is essential to the successful recovery of money in fraud cases where time-sensitive measures can make a significant difference in recovering lost assets.

Hong Kong Media & IT

HS

Haldanes

Second Agreement Concerning Amendment To CEPA Agreement On Trade In Services To Be Implemented On 1 March 2025

In 2003, Mainland China and Hong Kong signed the "Mainland and Hong Kong Closer Economic Partnership Arrangement" ("CEPA") to open up the China market for Hong Kong goods and services.

Hong Kong Commercial

HS

Haldanes

What Goes Around Comes Around – Luxury Resellers On Thin Ice?

It may also be reasonable to ask if this ruling gives brand owners too much power to control distribution and resale channels, for example

HS

Haldanes

France Says "Oui" To Regulating Influencers – By Law.

Hong Kong Media & IT

HS

Haldanes

Asia Sports Weekly News Bulletin – ISSUE 79 Week Of 24 August 2026

Hong Kong Media & IT

HS

Haldanes

Asia Fashion Weekly News Bulletin – ISSUE 80 Week Of 31 August 2026

Hong Kong Media & IT

HS

Haldanes

Trouble In Hong Kong's All New Event Paradise?

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

The ESG Advertising Conundrum: Recent Case Reviews That Highlight The Challenges Of Balancing Marketing Activities And Greenwashing Risks

Hong Kong Transport

NR

Norton Rose Fulbright Hong Kong

Legal Update – Beware Of The Risk Of Sex Discrimination In Job Advertisements

Hong Kong Employment

TD

Tanner De Witt

Cryptocurrency – Online Scams – Hong Kong

Hong Kong Technology

GA

Global Advertising Lawyers Alliance (GALA)

Hong Kong SFC Broadens Powers To Tackle Insider Dealing, But Puts On Hold Other Proposed Measures Following Industry Feedback

Hong Kong Commercial

HS

Herbert Smith Freehills Kramer LLP

Scanning The News – The Need For Fair And Equal Treatment In Election News

Hong Kong Media & IT

MB

Mayer Brown

First Anniversary Of One Year In The Effective Safeguarding Of Public Health Through The Banning Of Alternative Smoking Products ("ASP")

Hong Kong Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Preparing For The Crypto-Asset Reporting Framework And The Related Amendments To The CRS And AEOI Frameworks In Hong Kong

Hong Kong Technology

WL

Withers LLP

Hong Kong High Court Enforces 12-month Restrictive Covenants: The Court’s Unusual Approach In Marsh v Bhappu

Hong Kong Employment

LS

Lewis Silkin

Recognition Of And Assistance To Foreign Liquidators – The Latest Developments In An Area Of Law In The Spotlight

Hong Kong Insolvency

SM

Slaughter & May

Hong Kong Cracks Down On Unpaid Wages With Director Sentencing

Hong Kong Employment

LS

Lewis Silkin

Hong Kong Litigation Forecast: What To Expect In 2026

Hong Kong Litigation

KL

Herbert Smith Freehills Kramer LLP

Dating Apps – Collection Of Personal Data And Potential Breach Of The Law - Restriction On Use Of Personal Data In Direct Marketing

Under the Personal Data (Privacy) Ordinance ("PDPO") there are restrictions upon data users intending to use the collected personal data of a data subject in direct marketing who must take action at the time of...

Hong Kong Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Beware Your Soup Noodles – Where Is The Lobster? And Where Is The Beef?

Food analysis in Hong Kong has progressed into a high tech mode. This has been demonstrated by the Hong Kong Consumer Council...

Hong Kong Consumer

GA

Global Advertising Lawyers Alliance (GALA)

COVID-19 – Hand Over Your Hamster!

The Agriculture Fisheries and Conservation Department has homed into the pet hamster cherishing ownership in Hong Kong motivated by the finding of 19 hamsters in a pet shop all evincing COVID-19 preliminary positive results.

Hong Kong Coronavirus

GA

Global Advertising Lawyers Alliance (GALA)

Advertising And Promotion Of Banking Products

The 10 December 2021 was the publication date of a revised Code of Banking Practice issued by the Hong Kong Association of Banks.

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Consumer Council Testing And Report On Carcinogenic Content In Pre-packaged Biscuits On The Hong Kong Market

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

CNIPA Released First Batch Of IP Rights Administrative Enforcement

E

ELLALAN

The Phasing Out Of Plastic Tableware In Hong Kong

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Voyeurism/Non-Consensual Photography Of Intimate Parts - Need For Creation Of New Offences On Internet, Mobile Phones & Distribution On Social Media

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

COVID-19–Government Assistance To Subvent The Extreme Emptiness Of Cultural Exhibition Venues In Hong Kong Dictated By Social Distancing Restrictions

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

COVID-19 – Government Assistance To Economic Damage For Small And Medium Enterprises

Hong Kong Coronavirus

GA

Global Advertising Lawyers Alliance (GALA)

The Protestors And The Hong Kong Police Force - Doxxing Of Personal Data

Hong Kong Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Television Broadcast Service Licensee – Lifting Of Requirement To Broadcast Government Owned TV Programmes

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Personal Data (Privacy) Ordinance ("PDPO") – Proposed Amendment To: Fine For Breaches Of Personal Data Custody Obligation, Oblige Data Processors Directly And To Control & Sanction The Doxxing Of The Personal Data Of Police Officers And Their Families In Hong Kong

GA

Global Advertising Lawyers Alliance (GALA)

Personal Data Privacy Watchdog Wants Increased Powers To Combat Doxxing

Hong Kong Privacy

GA

Global Advertising Lawyers Alliance (GALA)

The Protestors And The Hong Kong Police Force - Doxxing Of Personal Data

I have recently passed on the concerns expressed by the Personal Data Privacy Commissioner ("the Commissioner") in Hong Kong about the doxxing for personal harassment purposes...

Hong Kong Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Television Broadcast Service Licensee – Lifting Of Requirement To Broadcast Government Owned TV Programmes

An historical requirement of all licencees has been to include required broadcasts of a specified number of hours of programme put out by Radio...

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Personal Data (Privacy) Ordinance ("PDPO") – Proposed Amendment To: Fine For Breaches Of Personal Data Custody Obligation, Oblige Data Processors Directly And To Control & Sanction The Doxxing Of The Personal Data Of Police Officers And Their Families In Hong Kong

The General Data Protection Regulation ("GDPR") introduced by the European Union two years ago has been an interested clarion call to world personal data privacy ...

GA

Global Advertising Lawyers Alliance (GALA)

Personal Data Privacy Watchdog Wants Increased Powers To Combat Doxxing

In the eyes of neutral observers the police are a force provided to control and monitor peaceful protest.

Hong Kong Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Watchdog Finds Carcinogens In 23 Spice Products

Hong Kong Healthcare

GA

Global Advertising Lawyers Alliance (GALA)

Compare, But Beware – Recent Judgment On Comparative Advertising In Hong Kong

Historically, there have always been tensions in intellectual property law around how to balance the exclusive rights granted to intellectual property rights owners,

MB

Mayer Brown

PCPD Sanctions Insurance Agent For Using Personal Data Without Consent

On April 25, the Privacy Commissioner for Personal Data ("PCPD") released a media statement revealing that an insurance agent was convicted of two offenses under the Personal Data (Privacy) Ordinance.

Hong Kong Privacy

JD

Jones Day

Children – Their Awareness Of And Protection Of Their Personal Data And The Dangers Of Internet Dispersal

In May 2015 the Commissioner's Office carried out a survey on the commercial outreach targeting of young persons in Hong Kong.

Hong Kong Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Two Companies Convicted For Breach Of The Direct Marketing Provisions Under The Hong Kong Personal Data (Privacy) Ordinance

On 9 and 14 September 2015, Hong Kong Broadband Network Limited and Links International Relocation Limited respectively were convicted for breaching the direct marketing provisions under the Personal Data (Privacy) Ordinance.

Hong Kong Privacy

MB

Mayer Brown

Hong Kong Strengthens Its Personal Data Privacy Laws And Imposes Criminal Penalties On Direct Marketing

Hong Kong Privacy

JD

Jones Day

Social media marketing of financial products - Know your obligations

Hong Kong Finance

D

Deacons

Amendments to Hong Kong Data Privacy law on direct marketing - is your business ready?

Hong Kong Privacy

TB

Two Birds

Retail Disclosure Standards In Hong Kong

Hong Kong Finance

KW

King & Wood Mallesons

Tackling Unsolicited Electronic Messages In Hong Kong

Hong Kong Media & IT

AW

Angela Wang & Co.,

New Compliance Regulations On Unsolicited Commercial Electronic Messages In Hong Kong

Hong Kong Media & IT

BB

Beiten Burkhardt

Direct Marketing in China to Become Legal from 1 December 2005

Hong Kong Media & IT

AW

Angela Wang & Co.,

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Highlighted Content

Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

Hong Kong Media & IT

HS

Haldanes

Haldanes' Recent Successes In Fraud Recovery: Securing Justice For Clients

Hong Kong Media & IT

HS

Haldanes

Second Agreement Concerning Amendment To CEPA Agreement On Trade In Services To Be Implemented On 1 March 2025

Hong Kong Commercial

HS

Haldanes

What Goes Around Comes Around – Luxury Resellers On Thin Ice?

HS

Haldanes

France Says "Oui" To Regulating Influencers – By Law.

Hong Kong Media & IT

HS

Haldanes

Latest Videos

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Vietnam's New Digital Law: Sovereignty Strategy Or Business Barrier? (Video)

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Gamma Law

Transparency In Endorsements Is The Cornerstone Of Building Trust In The Digital World. (Video)

IL

IndiaLaw LLP

Are You Ready For India's New Advertising Laws? (Video)

KC

Khaitan & Co LLP

Emerging Issues: Australian technology, media and telecommunications sector insights: April 2020

MR

McCullough Robertson

Australian Competition Authority Calls For Holistic Regulation Of Online Platforms (Video)

Sa

Shepherd and Wedderburn LLP

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