Ghana: Consumer Law

Although Nigeria's drinking pattern traditionally favors spirits and beer, wine is increasingly gaining popularity.

Globally, beer still reigns in the hearts and minds of consumers. Some describe it as "cheap, approachable, and readily available", "a warm hug that other drinks just can't match" or "the perfect drink for every mood"

Alcohol consumption remains an important part of Nigerian culture as over 25% of the adult population (aged 15+ years) drink some alcohol. Though slightly lower than the African average of 29.2%, the average drinker in Nigeria drinks more alcohol than the average drinker in Africa. Nigeria has an average per capita consumption (APC) of 16.1 liters annually, compared to 15.5 liters for Africa

Join Edem as he discusses the Spend Patterns in Ghana's Beverage Market with Anita Nkrumah, Head of Research and Business Development at Firmus Advisory.

In this second episode, Anita Nkrumah, Head of Research and Business Development at Firmus Advisory joins Edem Seshie to discuss the Consumption Patterns in Ghana's Beverage Market.

Three decades ago, Ghana's beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally.