ARTICLE
24 November 2021

Welcome To The Ghana Retail Map, 2021 – Beverage Sector Report (Video)

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Firmus Advisory

Contributor

Firmus Advisory Limited is a business consulting firm operating in three areas in Ghana, Regulatory Compliance,Market Research and Trade Development. We offer the following under services under these three areas. Regulatory Compliance- Company Formation,Tax Advisory,Immigration Support Services,Regulatory licensing and permits,Product certification.Market Research-Customer Experience,Market Insights,Industry Research,Employee Engagement,Business Plan.Trade Development- Business to Business match-making,Market Development, Market Entry Services,In-market seminars for visiting business delegations.
Three decades ago, Ghana's beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally.
Ghana Consumer Protection

Overview

Three decades ago, Ghana's beverage sector was largely dominated by global brands like Guinness and Coca Cola, which were being produced locally. Homegrown brands such as Accra Breweries Limited and Fan Milk Limited were also active in the market and there was also a new wave of indigenous brands such as Kasapreko Company Limited. Notwithstanding the growing number and types of brands, the preference of consumers held up the market dominance of the global brands thus making it difficult for the local brands to gain a significant share of the market.

Since the mid-2000s, consumers have become more adventurous in brand selection and more accommodating of homegrown/indigenous brands, due to improvements in product quality, packaging, marketing, and distribution. Further, national campaigns that promote patronage of locally manufactured products have also yielded significant results in the beverage sector; there has been a proliferation of several homegrown/indigenous brands of large, medium, and small sizes. For instance, the emergence of indigenous brands such as Adonko Bitters, and Special Ice in the 2000s.

We have also seen significant investment by existing beverage producers and new entrants alike and expect more in the future as the market grows increasingly accommodative and adventurous.

The 2021 Ghana Beverage Sector report provides comprehensive insights on the alcoholic and non-alcoholic beverage market, across different cities in Ghana, to provide a guide to future investments in the sector.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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