Entertainment Law, Media Law and Telecoms Law

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.
Article
The New AI Labelling Rules For "Deployers" In The Advertising Supply Chain
Starting 2 August 2026, the EU AI Act will require businesses using AI to generate images, audio, video or certain text for professional purposes to label that content as AI-generated or manipulated. This obligation applies broadly to "deployers" of AI systems, including both advertisers and agencies, and extends beyond EU borders to capture UK and US businesses whose AI content reaches EU audiences. The rules focus particularly on "deepfakes" - content that falsely appears authentic - with significant fine
United Kingdom Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
European Commission Fines AliExpress A Record €550 Million For Breaching Digital Services Act
The European Commission has imposed a historic €550 million fine on AliExpress for violations of the Digital Services Act, marking a significant enforcement action in the regulation of digital platforms. This unprecedented penalty raises critical questions about compliance obligations for major e-commerce platforms operating in the European Union and the Commission's approach to enforcing digital marketplace standards.
European Union Media & IT
LS
Lewis Silkin
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Gambling

Advertising, Marketing & Branding

Article
A Wake-up Call On Reference Pricing: High Court Rejects CMA's 1:2 Ratio
The High Court has rejected the CMA's proposed 1:2 fixed volume requirement for reference pricing, ruling that low sales volumes at a higher price do not automatically render discount claims misleading. While Emma Sleep admitted specific breaches of consumer protection law, the Court held that compliance depends on a holistic assessment including the retailer's genuine belief in achieving sales at the reference price, rather than a rigid sales ratio.
United Kingdom Consumer
GW
Gowling WLG
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Broadcasting: Film, TV & Radio

Article
June Data Wrap: A Snapshot Of Key Regulatory Developments
This comprehensive regulatory update examines critical developments in data protection law across multiple jurisdictions, including the US Supreme Court's landmark ruling on FTC independence and its implications for EU-US data transfers, the Irish High Court's affirmation of TikTok's €530m fine for unlawful data transfers to China, and the EDPB's proposed standardised template for personal data breach notifications.
United Kingdom Privacy
KL
Herbert Smith Freehills Kramer LLP
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Hotels & Hospitality

Article
Don’t Sleep On The Overnight Visitor Levy The Recent King’s Speech Has Confirmed The Government’s Intention To Legislate For An Overnight Visitor Levy (The Levy). This Follows The... Article 9 July 2026
The UK Government has announced plans to introduce an overnight visitor levy, granting mayors discretionary powers to charge tourists staying in hotels, serviced apartments, and other commercial accommodations. This new framework, following similar schemes in European cities, aims to generate revenue for local area improvements, cultural events, and infrastructure development, though concerns remain about its impact on the hospitality sector and tourism competitiveness.
United Kingdom Government
M
Macfarlanes LLP
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Sport

Article
Why Sporting Sponsorship And Advertising Should Start With Trade Mark Protection
Sporting sponsorship offers businesses a powerful opportunity to build emotional connections with audiences, but the real value lies not in temporary campaigns—it lies in protecting the brand itself. Before investing in marketing or sponsorship, businesses must ensure their trade marks are properly registered and protected, transforming goodwill and recognition into enduring commercial assets that outlast any single event or advertisement.
Scotland IP
MC
Marks & Clerk
Article
FIFA World Cup 2026: Can English And Scottish Clubs Sign The Tournament’s Breakout Stars?
With the FIFA World Cup 2026 featuring a record 48 nations, clubs are eyeing emerging talent for summer transfers. However, standout performances alone don't guarantee that foreign players can sign with English or Scottish clubs—they must navigate complex visa requirements and governing body endorsement criteria. Understanding these regulatory pathways, from points-based assessments to discretionary exceptions, is just as crucial as identifying talent on the pitch.
Worldwide Immigration
Sa
Shepherd and Wedderburn LLP
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