Belgium: Consumer Law

Belgium has transposed the EU's EmpCo Directive through legislation that fundamentally reshapes how companies can communicate about environmental sustainability.

New EU regulations introduce mandatory online withdrawal functions for e-commerce, requiring companies to provide easily accessible, clearly labeled cancellation tools with two-step confirmation processes. Companies must verify their webshops comply with specific criteria including permanent availability throughout withdrawal periods and explicit confirmation buttons to prevent unintentional cancellations.

Belgian businesses operating online stores must prepare for significant changes to consumer withdrawal rights. New EU-mandated rules introduce strict requirements for online withdrawal functions, including a two-step confirmation process and specific accessibility standards that will fundamentally reshape how e-commerce platforms handle product returns.

A new law, expected to come into force in early 2026, will put an end to the automatic, tacit extension of consumer contracts if the consumer has not been informed in good time, and before the contract is extended by the other contracting party.

The California Privacy Protection Agency (CPPA) has finalized sweeping new California Consumer Privacy Act (CCPA) regulations on automated decisionmaking technology (ADMT), cybersecurity audits, and privacy risk assessments.

The European Commission has authorised a new food health claim recognising the digestive health benefits of green kiwifruit. The claim—"Consumption of green kiwifruit contributes...

En pleine pandémie mondiale du Covid-19, le gouvernement belge avait décidé en juin 2020 de procéder à la distribution gratuite de masques de protection en tissu auprès de la population.

Consumer companies around the world are incorporating sustainability, business integrity, and brand purpose into their business operations

As part of the EU Commission's strategy for a Digital Single Market (DSM), the EU Commission wants to make it easier for online shoppers to buy goods and services