Belgium: Consumer Law

Belgian businesses operating online stores must prepare for significant changes to consumer withdrawal rights. New EU-mandated rules introduce strict requirements for online withdrawal functions, including a two-step confirmation process and specific accessibility standards that will fundamentally reshape how e-commerce platforms handle product returns.

Belgium has transposed the EU's EmpCo Directive into national law, introducing stricter rules against greenwashing and misleading environmental claims. The new legislation expands the blacklist of unfair commercial practices and imposes additional pre-contractual information obligations on businesses. How will these changes impact companies making sustainability claims and selling products with digital elements?

European consumer protection law now requires online traders to provide a clearly labeled withdrawal button on their platforms, implementing a structured two-step process that makes it as easy for consumers to exit contracts as it was to enter them.

The European Commission has authorised a new food health claim recognising the digestive health benefits of green kiwifruit. The claim—"Consumption of green kiwifruit contributes...

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

Promotions and price reductions are powerful tools in the retail sector, and are subject to legal regulations. From sales and liquidation sales to special offers...

As part of the EU Commission's strategy for a Digital Single Market (DSM), the EU Commission wants to make it easier for online shoppers to buy goods and services

Accordingly, the ECJ favours the performance of the contract instead, rescission should be considered as a solution of last resort.

EU Court Of Justice Clarifies Duty To Provide Information On Consumer's Right Of Withdrawal In Distance Contracts.