Lewis Silkin has advised its longstanding client Publicis Groupe, a global leader in communications, present in over 100 countries and employing around 96,000 professionals worldwide, on its acquisition of Yieldify, a marketing technology company with operations in London, the US, Australia and Singapore.

The acquisition will see Yieldify become part of Epsilon. Yieldify will extend the reach of Epsilon's enterprise-level solutions to clients in the mid-market.

Founded in 2013, Yieldify's leading platform and service enable companies to better personalise consumers' website experiences driving incremental revenue and other desired outcomes by delivering the right message/experience at the right time, based on a consumer's profile and stage in their purchase journey.

The Lewis Silkin team was led by Corporate Partner Paul Rajput, with support from Tax Partner Matthew Rowbotham, Incentives & Tax Legal Director Kathy Granby, Corporate Managing Associate Sadiq Tajbhai, Tax Senior Associate Emma McGrory, Corporate Associate Natalie Wilson, and Commercial Legal Director Nick Allan.

Commenting on the deal, Lewis Silkin's Paul Rajput said:

"It was fantastic to advise our long-standing and highly valued client Publicis Groupe on its acquisition of Yieldify, and we look forward to working with the team on future acquisitions. Advising on this transaction further strengthens Lewis Silkin's robust M&A experience and market leading sector expertise in the field of marketing communications and technology."