- Tina Turner signed the rights of her iconic music catalogue spanning 60 years, including her name, image and likeness to a German music company, BMG. While Warner Music record label still manages her record, is this a sign of things to come for music companies who are looking to take hit makers under their wings and broaden music artists' digital reach?
- Is NIL (name, image, likeness) picking up at warp speed? There may be a potential endorsement deal brewing between Puma and Mikey Williams, a high school basketball player who has a huge social media presence. Will we see continue to see teen athletes partnering with brands as part of their potential pro sports journey?
Endorsement Deals, Sponsorships & Investments
Fubo Gaming Joins With Cavs for Head Start
on Ohio Betting Market
October 6, 2021 via Sportico – Business (subscription may
be required)
As Fubo Gaming prepares to launch its sportsbook entrant later this
year, the company has signed a multi-year sponsorship deal with the
Cleveland Cavaliers, looking to increase its brand recognition in
Ohio before the state legalizes sports betting.
Reports Meghan Markle Could 'Launch
Her Own Cosmetic Line' After Quitting Royal
Life
October 6, 2021 via Daily Star
Meghan Markle has stoked speculation after reportedly meeting with
a boss from marketing company Guthy-Renker, which has a history of
using celebrities to endorse products. Meghan Markle could be set
to launch her own cosmetic line.
Sequoia Fire Relief Efforts Get Celebrity
Support. Why This 'Saved by the Bell' Star
Donated
October 3, 2021 via Fresno Bee - All News
The Sequoia Parks Conservancy has put together the KNP Complex Fire
Recovery Fund in Sequoia Fire Relief efforts. Already, the fund has
gotten celebrity endorsement from the likes of actors Martin
Henderson ("Grey's Anatomy") and Tiffani Thiessen
("Saved by the Bell"), sportscaster Andrew Siciliano
("NFL Sunday Ticket") and Grammy-winning musician Avi
Kapla.
The Jonas Brothers Just Launched an
Artisanal Popcorn Brand, Now Available for Nationwide
Delivery
October 6, 2021 via Entrepreneur Magazine
The pop rock trio partnered with The Naked Market, a next-gen food
and beverage business, to launch Rob's Backstage Popcorn.
Casio to Release Second Kanoa Igarashi
Signature G-SHOCK
October 1, 2021 via MarketWatch - All Company Press Releases
News & Commentary
Casio Computer Co., Ltd., announced today the latest addition to
the G-LIDE line of watches for extreme sports, which are part of
the G-SHOCK brand of shock-resistant watches. The new GBX-100KI is
the second signature model endorsed by pro surfer Kanoa
Igarashi.
Leonardo DiCaprio Is Betting on Cell-Based
Meats
September 29, 2021 via Longevity LIVE
Known for his conservation and humanitarian work, the actor has
even produced films and spoken out publicly about the environmental
crisis. But DiCaprio is also putting his money where his mouth is
and, according to VegNews, he has invested in cell-based meat
companies Aleph Farms and Mosa Meat.
Lamar Odom Reveals His Latest Investment
in Boxing
October 2, 2021 via HotNewHipHop
After fighting Aaron Carter a few months ago, there is no doubt
that Lamar Odom is a fan of the Celebrity Boxing brand. While
speaking to TMZ, Odom revealed he is now a part-owner in the brand
and that he plans on doing a lot more fights in the near
future.
Film & TV
Amazon Prime Preps for Second NFL
Postseason Appearance
October 4, 2021 via Sportico - Business (subscription may be
required)
Amazon Prime Video in January will simulcast its second NFL Wild
Card game, and while the final assignments have yet to be locked
in, it's likely that the streaming service will once again pair
up with CBS in one of the two Sunday time slots.
Disney on Ice Just Got a Whole New
Meaning
October 2, 2021 via Newsbinding - Top Stories
It's been 16 years since the house that Walt built last had an
NHL game broadcasted on their platforms. However, this October that
all changes with a groundbreaking seven year deal that ensures the
Walt Disney Company has the television, streaming and media rights
to the greatest sport on ice.
Flickonic Announces First Celebrity
Endorsement From Chris Geere of the NBC's Hit Show, This Is
Us
October 6, 2021 via IT News Online
Flickonic, a one-of-a-kind social media app, launched with the
purpose of reviving the social aspect that existed in the era of
scheduled TV. They announced their endorsement from one of the main
stars of the hit show, "This Is Us," actor Chris
Geere.
Tom Arnold Is the Latest Celebrity to
Endorse MindStir Media, a Top Self-Publishing
Company
October 5, 2021 via LatestLY
MindStir Media has been endorsed by Shark Tank's Kevin
Harrington and Mariel Hemingway, the granddaughter of Ernest
Hemingway. Now MindStir is adding Tom Arnold to the mix. Arnold
recently praised MindStir Media in a short video posted on the
company's YouTube channel.
Music Biz
Another Blockbuster Deal: Tina Turner
Sells Entire Catalog to BMG
October 5, 2021 via Rolling Stone Magazine (subscription may be
required)
Tina Turner has sold her music rights to BMG, the company's CEO
Hartwig Masuch tells Rolling Stone — marking the latest event
in the trend of major legacy artists cashing in on their
copyrights.
Can the R. Kelly Verdict Lead to a Shift
in the Music Industry?
October 2, 2021 via Exec Review
Kelly's guilty verdict has been marked as an overdue symbol of
reckoning for Black women and girl survivors. We're yet to see
what this trial means for the music industry, though – how
likely is this outcome to inspire a watershed moment of
transformation?
Justin Bieber Breaks Into Cannabis Market
With 'Peaches' Joints
October 4, 2021 via New York Post
It's Justin Bieber's latest joint venture. The Canadian
singer is breaking into the cannabis space, teaming up with the Los
Angeles-based recreational-pot company Palms Premium to peddle
pre-rolled joints that he's calling "Peaches," a nod
to one of his most successful recent songs.
Non-Fungible Tokens (NFTs)
Tory Lanez Released an 'NFT
Album,' and Then Things Got Extra Weird
September 30, 2021 via Greenwich Time
Last month, Lanez partnered with a platform called E-NFT to release
his new album 'When It's Dark' as an NFT. Across social
media, disgruntled fans say they feel duped by the rapper's NFT
release.
Republic Is Bringing Music Investing to
the Masses With Artists Lil Pump and KSHMR Through Security NFTs
with Opulous
October 6, 2021 via Yahoo Finance - Top Stories
Republic, a leading investment platform, announced today that they
will begin hosting opportunities to invest in music royalties
through their latest launch, Republic Music. The first artists
slated to pioneer the movement are rap royalty Lil Pump and
powerhouse DJ and producer KSHMR.
NFT Gaming Expands as Sorare Bundesliga
Deal Takes Aim at Top Shot
October 6, 2021 via Sportico – Business (subscription may
be required)
With a Bundesliga partnership announced Wednesday (October 6),
Sorare is taking a step on Top Shot's turf. In 2022 the
France-based fantasy NFT startup will sell collectible digital
video moments from 36 Bundesliga and Bundesliga 2 teams.
Lil Nas X Chosen by TikTok to Headline
Platform's NFT Project
October 1, 2021 via Yahoo Finance - Top Stories
TikTok is getting into the non-fungible token game with a debut
collection featuring rapper and singer Lil Nas X. Popular social
media platform TikTok announced that it will be releasing its first
NFT collection in November 2021.
Right of Publicity
These Arizona College Athletes Could Make
the Most Money on NIL Endorsement Deals
October 2, 2021 via Biz Journal - Southwest News
The Venezia's-Daniels deal has the student-athlete Jayden
Daniels posting about the pizzeria on his social media pages, while
the restaurant named a new specialty pizza after him, who will
receive a percentage of each JD5 pizza sold. Experts said small
businesses like Venezia's could be the big winners of NIL.
Thanks to New NCAA Rules, Student-Athletes
Are the Hottest New Entrepreneurs
October 1, 2021 via Entrepreneur Magazine
Collegiate players are capitalizing on the ability to freely market
their name, image and likeness, but does trouble lie ahead?
Nike Founder Knight Announces Company to
Help UO Athletes With Endorsement Deals
October 1, 2021 via Portland Business Journal -
Headlines
Nike co-founder Phil Knight's new company will help University
of Oregon athletes find endorsement opportunities under new rules
that allow student athletes to profit from their name, image and
likeness.
What Puma's Potential Deal With High
School Basketball Player Mikey Williams Could Mean for Teen
Athletes
September 29, 2021 via Footwear News
We're nearing the day when a high school athlete could sign an
NIL deal with an athletic footwear powerhouse. Shams Charania, NBA
insider with The Athletic and Stadium, broke news via Twitter
yesterday that Puma is reportedly close to signing an endorsement
deal with Mikey Williams, a high school basketball player.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.