United States: Social Media

What makes you stand out professionally, and how can you communicate that effectively? Personal branding is about strategically crafting your professional reputation so people understand who you are, what you do, and why they should remember you. This guide explores how to define your unique story, create valuable content, leverage social media platforms like LinkedIn, and build authentic connections that grow your network naturally.

Illinois has enacted a sweeping fiscal year 2027 budget that fundamentally reshapes state taxation for the digital economy, introducing new levies on targeted advertising, social media platforms, and digital asset transactions. The legislation also imposes volume-based taxes on fantasy contests and prediction markets while limiting corporate net operating loss deductions and expanding marketplace facilitator obligations to hotel booking platforms.

On Friday, the National Association of Consumer Advocates (“NACA”) filed a lawsuit against Polymarket, its CEO, and its CMO alleging that the company’s influencer campaigns violate consumer protection laws.

A recent class action settlement involving a video game and DVD retailer serves as a reminder of the risks of the federal Video Privacy Protection Act.

States continue to play a leading role in shaping artificial intelligence (AI) regulation in the absence of a comprehensive federal framework. Two recent developments demonstrate how state approaches to AI regulation...

On May 11, 2026, the Connecticut General Assembly passed Senate Bill 5, “An Act Concerning Online Safety” (“SB 5” or the “Act”), which Governor Ned Lamont signed into law on May 27, 2026.

The Second Circuit recently addressed copyright infringement claims arising from embedding social media content in news articles, offering one of the clearest appellate discussions to date of how YouTube's Terms of Service...

As "dupe culture" continues to reshape consumer markets and brand loyalty, Marshall Gerstein attorneys discuss the growing legal and business challenges surrounding lookalike consumer products and trademark enforcement in the age of social media. The conversation explores how online marketplaces, influencer culture, and shifting consumer behavior are reshaping how brands approach intellectual property protection.

Two recent cases out of the Northern District of California illustrate how immunity under Section 230 of the Communications Decency Act of 1996 (47 U.S.C. § 230) (the “CDA”) is evolving with respect to big tech...