United States: Social Media

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Article
How Product Brands Navigate Today’s Dupe Economy With Tiffany Gehrke And Alexa Spitz
As "dupe culture" continues to reshape consumer markets and brand loyalty, Marshall Gerstein attorneys discuss the growing legal and business challenges surrounding lookalike consumer products and trademark enforcement in the age of social media. The conversation explores how online marketplaces, influencer culture, and shifting consumer behavior are reshaping how brands approach intellectual property protection.
United States IP
MG
Marshall, Gerstein & Borun LLP
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