Perkins Coie is a premier international law firm with over a century of experience, dedicated to addressing the legal and business challenges of tomorrow. Renowned for its deep industry knowledge and client-centric approach, the firm has consistently partnered with trailblazing organizations, from aviation pioneers to artificial intelligence innovators. With 21 offices across the United States, Asia, and Europe, and a global network of partner firms, Perkins Coie provides seamless support to clients wherever they operate.
The firm's vision is to be the trusted advisor to the world’s most innovative companies, delivering strategic, high-value solutions critical to their success. Guided by a one-firm culture, Perkins Coie emphasizes excellence, collaboration, inclusion, innovation, and creativity. The firm is committed to building diverse teams, promoting equal access to justice, and upholding the rule of law, reflecting its core values and enduring dedication to clients, communities, and colleagues.
John Lowry—expert negotiator and author of Negotiation
Made Simple—joins us to break down the real dynamics of
deal-making.
Drawing from years as a litigator and founder of The Lowry Group, a negotiation collective, John explains
why successful negotiation isn't just about facts or
law—it's about people.
We explore the mindset needed to negotiate effectively, how to
manage emotion and ego on both sides of the table, and why
influence often matters more than information. John also shares why
most professionals are negotiating far more often than they
realize—yet rarely receive formal training.
From anchoring strategies to when to walk away from the table,
John offers practical advice grounded in real-world experience.
Whether you're managing a legal case or just trying to get a
deal done, this conversation reframes negotiation as a
fundamentally human process.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
