ARTICLE
3 February 2022

FTC Continues To Focus On Incentivized Reviews (Podcast)

KD
Kelley Drye & Warren LLP

Contributor

Kelley Drye & Warren LLP is an AmLaw 200, Chambers ranked, full-service law firm of more than 350 attorneys and other professionals. For more than 180 years, Kelley Drye has provided legal counsel carefully connected to our client’s business strategies and has measured success by the real value we create.
We wrote about the FTC's first case involving a company's failure to post negative reviews. Just a few days later, the FTC reached a $3.5 million settlement with Hubble Contacts.
United States Consumer Protection

We wrote about the FTC's first case involving a company's failure to post negative reviews. Just a few days later, the FTC reached a $3.5 million settlement with Hubble Contacts. Although much of the FTC's complaint in the Hubble case alleges violations of the Contact Lens Rule, the FTC also alleged that Hubble engaged in misleading practices related to consumers reviews. The latter should catch your eye, even if you don't work in the vision industry.

Blog Post -  www.adlawaccess.com/2022/01/article...ivized-reviews/

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