With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Recently, Meta launched new generative AI tools for advertisers. Now, Meta has just announced some limits on the types of advertisers that will be able to use these tools.
Recently, Meta launched new generative AI tools for advertisers.
Now, Meta has just announced some limits
on the types of advertisers that will be able to use these
tools.
Meta said that its generative AI tools would not be permitted to
be used when creating political advertising or other advertising
related to social issues. In addition, the tools may not be used in
health-related advertising, pharmaceutical advertising, financial
services advertising, and in advertising for housing, employment,
or credit.
In announcing the change, Meta said, "We believe this
approach will allow us to better understand potential risks and
build the right safeguards for the use of Generative AI in ads that
relate to potentially sensitive topics in regulated
industries."
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