Bridging the past and present to shape tomorrow's TV landscape
At the forefront of the media and entertainment industry's evolution, digital advancements and economic shifts are challenging established business paradigms
From the enduring significance of distribution partnerships to the disruptive, rapidly evolving advertising ecosystem, traditional principles are being recalibrated to align with evolving consumer preferences. Amidst this dynamic landscape, the pivotal role of generative AI emerges, shaping the contours of tomorrow's media landscape. Those businesses that come out on top will bypass the noise and harness technology in a way that incorporates lessons learned from the past.
Catch up on the opening keynote and presentation from the MIPTV Spring International Television Market 2024, delivered by AlixPartners Partner & Managing Director Mark Endemaño.
To view the full article please click here.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
