ARTICLE
17 October 2014

Is Metaphor In Advertising Dead? What The Red Bull Payout Means For Brands And Their Slogans

WB
Wedlake Bell

Contributor

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Last week, the media was full of headlines about a US lawsuit which had apparently resulted in energy drink maker Red Bull having to pay millions of dollars in compensation.
United Kingdom Media, Telecoms, IT, Entertainment

Last week, the media was full of headlines about a US lawsuit which had apparently resulted in energy drink maker Red Bull having to pay millions of dollars in compensation to US consumers. Red Bull, so the stories ran, had been sued for its "Red Bull gives you wings" slogan which was alleged to be false and misleading.

Please click here to read the full article, first published by The Drum  http://www.thedrum.com/

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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