Thailand: Advertising, Marketing & Branding

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

Thailand Mandates Advertiser Identity Verification For Social Media Platforms

Thailand has introduced new requirements for online social media platforms to verify the identity of paying advertisers before publishing their advertisements. On May 5, 2026, the Electronic Transactions Commission...

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Issues Guidelines On Digital Platform Fee Transparency And Fairness

Thailand has introduced new regulatory guidance requiring digital platform operators to adopt structured, transparent, and fair fee practices. On March 16, 2026, the Electronic Transactions Development Agency...

Thailand Technology

TG

Tilleke & Gibbins

Thailand's Advertising Guidelines Targeting AI-Generated Content

Thailand's AI legislative framework took another step forward when the Office of the Consumer Protection Board (OCPB) issued a notification establishing guidelines...

Thailand Technology

TG

Tilleke & Gibbins

Thailand Seeks Feedback On Requiring Social Media Platforms To Verify Users And Advertisers

On January 16, 2026, Thailand's Electronic Transactions Committee released for public comment a draft notification that would require social media platforms operating in Thailand to implement...

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand To Temporarily Lift Afternoon Alcohol Sales Ban

Thailand Healthcare

TG

Tilleke & Gibbins

Thailand's Updated Alcohol Law Balances Public Health And Tourism

Thailand Media & IT

TG

Tilleke & Gibbins

Online Pharmacies In Thailand: Insights For Entrepreneurs And Health-Tech Enthusiasts

Thailand Healthcare

TG

Tilleke & Gibbins

Thailand Tightens Oversight On Direct Sales And Direct Marketing

Thailand Consumer

TG

Tilleke & Gibbins

Thailand Introduces New Obligations For Online Marketplaces

Thailand Technology

TG

Tilleke & Gibbins

Thai Court Accepts Case With Implications For OTT Television Services

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Seeks Comments On Draft Safe Harbor Rules For Social Media Platforms

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Seeks Comments On Draft Amendment To Permit Online Gambling

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Issues Guidelines For Advertising On Digital Platforms

Thailand Media & IT

TG

Tilleke & Gibbins

Indonesia Imposes Stringent Requirements On Electronic Cigarettes

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand’s LTR Visa Pathway Through Property Investment

Thailand Immigration

TG

Tilleke & Gibbins

Thailand Insurance Industry: AI And Privacy Regulatory Updates

Thailand Technology

TG

Tilleke & Gibbins

Thai SEC Proposes Expanding Oversight To Cover Funding Sources Of Capital Markets Operators

Thailand Commercial

TG

Tilleke & Gibbins

Guide To Restructuring A Cross-Border Workforce 2026 – Thailand

Thailand Employment

TG

Tilleke & Gibbins

Business Implications Of New US Trade Investigations Affecting Thailand

Thailand International

TG

Tilleke & Gibbins

PDPC Fines Major It Products Retailer THB 7 Million Following Data Breach

On 21st August 2024, the Personal Data Protection Committee (PDPC) of Thailand's Ministry of Digital Economy and Society (MDES) announced that it had issued a fine of THB 7 million...

Thailand Privacy

GA

Global Advertising Lawyers Alliance (GALA)

Pharmaceutical Advertising 2024—Thailand Chapter

The advertising of medicinal products in Thailand is primarily governed by the Drug Act B.E. 2510 (1967), and its amendment.

Thailand Healthcare

TG

Tilleke & Gibbins

Landmark Myanmar Competition Commission Decision Targets Deceptive Branding

A recent case at the Myanmar Competition Commission has set a significant precedent in the country's approach to unfair competition practices.

Thailand Anti-trust

TG

Tilleke & Gibbins

Enhancing Consumer Protection: Thailand's New Advertising Notification On Guidelines For Advertising Statements

Thailand has introduced comprehensive regulations aimed at bolstering consumer rights and ensuring transparent advertising practices. Under the auspices of the Consumer Protection Act ("CPA"),

Thailand Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

Thailand Exempts Certain Legal Entities From E-commerce Registration Requirements

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Amends ICO Regulation

Thailand Media & IT

TG

Tilleke & Gibbins

Thai SEC Enacts New Advertising Rules For Digital Asset Operators

Thailand Technology

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DFDL

E-Commerce Law (Direct Sales And Marketing Act, Consumer Protection Act, And Personal Data Act): Thailand, Part 3 Of A 3-Part Series

Thailand Media & IT

FS

Formichella & Sritawat Attorneys at Law Co., Ltd.

Thailand Releases Draft Notification On Data Protection Officer Appointment

Thailand Privacy

TG

Tilleke & Gibbins

E-Commerce Law: Thailand, 3 Part Series

Thailand Media & IT

FS

Formichella & Sritawat Attorneys at Law Co., Ltd.

E-Commerce Law: Thailand, 3 Part Series

Thailand Media & IT

FS

Formichella & Sritawat Attorneys at Law Co., Ltd.

Reform Of Thailand's Rules On Advertisements: Guidelines On The Use And Proof Of Advertising Statements In Regard To Affirming Facts Which Are Difficult To Prove

Thailand Media & IT

NO

Nagashima & Ohno Tsunematsu

Five Key Legal Considerations In Influencer Marketing

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Issues Regulation On Language And Other Content In Advertisements

Thailand Coronavirus

TG

Tilleke & Gibbins

E-Commerce Law: Thailand, 3 Part Series

Electronic commerce, commonly known as e-commerce, refers to the Internet-based buying and selling of services and products via electronic means.

Thailand Media & IT

FS

Formichella & Sritawat Attorneys at Law Co., Ltd.

Reform Of Thailand's Rules On Advertisements: Guidelines On The Use And Proof Of Advertising Statements In Regard To Affirming Facts Which Are Difficult To Prove

On 13 January 2023, the Notification of the Advertisement Committee regarding Guidelines on the Use of Advertising Statements and Guidelines on the Proof of Advertising Statements in regard...

Thailand Media & IT

NO

Nagashima & Ohno Tsunematsu

Five Key Legal Considerations In Influencer Marketing

Influencer marketing and the creation of sponsored content is an increasingly popular way for brands to reach their target audience. Although there is no universal definition of an...

Thailand Media & IT

TG

Tilleke & Gibbins

Thailand Issues Regulation On Language And Other Content In Advertisements

Thailand has issued a regulation on advertising content—including language-related requirements—securing the right of consumers to clear and fair advertising.

Thailand Coronavirus

TG

Tilleke & Gibbins

Alcohol Advertisement Restrictions In Thailand

Thailand Media & IT

GA

Global Advertising Lawyers Alliance (GALA)

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Macau Plans Ad Rules Shake Up, Targeting Gambling And Influencer Marketing

Hong Kong Media & IT

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Haldanes

Haldanes' Recent Successes In Fraud Recovery: Securing Justice For Clients

Hong Kong Media & IT

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Haldanes

Second Agreement Concerning Amendment To CEPA Agreement On Trade In Services To Be Implemented On 1 March 2025

Hong Kong Commercial

HS

Haldanes

What Goes Around Comes Around – Luxury Resellers On Thin Ice?

HS

Haldanes

France Says "Oui" To Regulating Influencers – By Law.

Hong Kong Media & IT

HS

Haldanes

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McCullough Robertson

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Shepherd and Wedderburn LLP

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