South Africa: Sport

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Entertainment law, media law and telecoms law thought leadership, articles, podcasts, videos and webinars from expert sources across the legal world. Explore insights covering topics such as advertising, marketing and branding, broadcasting, gaming, hotels and hospitality, publishing, and mobile and cable communications.

More Than A Pose: Protecting Signature Sporting Moments

This collection explores the intersection of intellectual property law, sports innovation, and emerging regulatory frameworks in South Africa.

South Africa IP

E

ENS

From Wearables To Winning: The IP Behind Performance Data

Elite and professional sport has entered a new era, one driven by wearable technology, advanced analytics and AI‑enabled performance monitoring. Tools such as GPS tracking, heart‑rate analysis...

South Africa IP

E

ENS

Waffle Irons & Billion Dollar Business: How Innovation And Intellectual Property Have Shaped Modern Sports Equipment

Modern sport is propelled by marginal gains and those gains nearly always come from better materials, smarter engineering or improved manufacturing methods that are then converted into market power through the careful...

South Africa IP

E

ENS

Liquor Amendment Bill Introduced: Proposed Total Ban On The Advertisement And Promotion Of Liquor

On 8 September 2025, the Liquor Amendment Bill (B21-2025) (the Bill) was introduced as a private member's bill by Ms Ntombovuyo Veronica Mente-Nkuna, a member of the EFF, in the National Assembly.

South Africa Healthcare

WW

Webber Wentzel

Final Whistle Blown: COMESA Competition Appeals Board Confirms Settlement In CAF / BeIN Football Media Rights Dispute

South Africa Anti-trust

E

ENS

Football Hooligans At The Gates

South Africa Media & IT

FW

Fairbridges

Striking A Balance Between Performance And Protection – Wearable Technologies In Sports

South Africa Privacy

WW

Webber Wentzel

South African Sport Can Benefit From Private Equity Through Due Diligence And Preparation

South Africa Media & IT

WW

Webber Wentzel

Formula 1 Racing Ready To Make A Pit Stop In South Africa

South Africa Media & IT

WW

Webber Wentzel

Understanding FIFA's Third-party Non-interference Principle

South Africa Media & IT

FW

Fairbridges

An Introduction To Sports Law: Key Legal Areas And Issues In Sports

South Africa Media & IT

FW

Fairbridges

A Trade Mark Case For Sport Fanatics

South Africa IP

E

ENS

Betting On Data: Copyright, Algorithms, And The Future Of Sports Betting

South Africa IP

BI

Barnard Inc.

Exploring Sport Simulation Technologies: Legal Risks And Commercial Considerations

South Africa Technology

E

ENS

Africa Competition Law Quarterly Round-up (Issue No.1 Of 2026 | JANUARY – MARCH 2026)

South Africa Anti-trust

E

ENS

Why You Need To Engage And Comment On The Draft South Africa National AI Policy

South Africa Media & IT

E

ENS

South Africa Publishes Draft Capital Flow Management Regulations For Public Comment

South Africa Technology

E

ENS

Pausing An Execution To Protect Your Business Operations

South Africa Commercial

BI

Barnard Inc.

Supreme Court Of Appeal Confirms The Exclusive Jurisdiction Of The Labour Court To Determine Disputes Concerning The Interpretation And Application Of The Mine Health And Safety Act, 29 Of 1996

South Africa Litigation

E

ENS

Maximising Value From Intellectual Property In Sport

Intellectual property (IP) has a significant impact on the intangible asset value of most businesses, no more noticeably than in the realm of sports.

South Africa IP

BI

Barnard Inc.

Scoring Own-Goals: Unequal Pay In Women's Sports

As South Africa commemorates Women's Day on 9 August, it is important to celebrate the achievements of women but also to highlight the challenges that women still face in the workplace.

South Africa Employment

E

ENS

Trade Marks And Sport

This article deals with recent trade mark matters involving famous sporting brands.

South Africa IP

E

ENS

Wimbledon: Quiet Please, It's Time To Think IP

Wimbledon 2022 has come and gone. There were talking points aplenty – Ons Jabeur of Tunisia came close to winning the women's singles title, the spectator who managed to get herself...

South Africa IP

E

ENS

Delictual Liability For Sports' Injuries And Fatalities

South Africa Media & IT

AA

Adams & Adams

Legal Considerations In The Brand And Influencer Relationship

South Africa Media & IT

BI

Barnard Inc.

Further Amendments To The Directions Regulating Sport

South Africa Media & IT

E

ENS

The National Sport And Recreation Amendment Bill – Restructuring Recreation?

South Africa Media & IT

SI

SchoemanLaw Inc.

New Sports Regulations For Alert Level 3

South Africa Media & IT

E

ENS

Regulation Of Sport Under Alert Level 3

South Africa Media & IT

E

ENS

Developments In Alcohol Advertising: How We Market Today, Will Determine If We Can Market Tomorrow

South Africa Media & IT

AA

Adams & Adams

Regulation Of The Fitness Industry In South Africa

South Africa Media & IT

Tf

Tabacks

What Are Image Rights And How Are They Protected In South Africa?

South Africa Media & IT

AA

Adams & Adams

ENSafrica Privacy In Brief - Issue 5

South Africa Privacy

E

ENS

Developments In Alcohol Advertising: How We Market Today, Will Determine If We Can Market Tomorrow

On the 28th of January 2020, the Association for Alcohol Responsibility and Education (Aware.org) launched the new Code of Commercial Communications ("new Code").

South Africa Media & IT

AA

Adams & Adams

Regulation Of The Fitness Industry In South Africa

On 11 December 2019 the Minister of Sport and Recreation published the Draft National Sport and Recreation Amendment Bill intending to regulate the unregulated fitness industry.

South Africa Media & IT

Tf

Tabacks

What Are Image Rights And How Are They Protected In South Africa?

English rugby club Saracens' relegation from Premiership Rugby for breaches of the salary cap is the big news in the world of sports law this year.

South Africa Media & IT

AA

Adams & Adams

ENSafrica Privacy In Brief - Issue 5

The Rugby World Cup win and the fervour which surrounds this glorious win remain fresh in almost every corner of South African society.

South Africa Privacy

E

ENS

The Little Master Goes To Court

South Africa Media & IT

E

ENS

Intellectual Property Law And How It Applies To Sport Events

Major sports are big business and vast sums of money are involved in staging sport events.

South Africa IP

SF

Spoor & Fisher

This Sporting Life

South Africa Commercial

WW

Webber Wentzel

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