India: Music and the Arts

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Commercial Use Of Music On Social Media: Analyzing The Zee Entertainment v. Nykaa Copyright Infringement Dispute
The rapid growth of short-form content has transformed social media marketing in India. Platforms such as Instagram have become indispensable tools for brands seeking consumer engagement through reels, influencer campaigns and promotional videos. As per 2025 data, almost 80 percent of marketing professionals integrated Facebook and Instagram into their digital marketing campaigns.
India IP
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S.S. Rana & Co. Advocates
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