Cyprus: Intellectual Property

In today’s knowledge-based economy, confidential business information represents one of the most valuable assets of any enterprise. Recognizing the importance of protecting such information, the Cypriot legislator enacted the Protection of Undisclosed Know-How and Business Information (Trade Secrets) from Unlawful Acquisition, Use and Disclosure Law of 2020 (Law 164(I)/2020), which transposed Directive (EU) 2016/943 into domestic law (the “Law”).

A strong brand is one of the greatest assets a business can build. Yet many Cyprus companies overlook trademarks, treating the registration of their brand name or logo, as a bureaucratic formality rather than a strategic decision. This can lead to lost market share, investor hesitation, and costly disputes.

When business owners and brand experts brainstorm for a name or sign for a new product or service, their instinct is often to be as clear as possible.