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From Likes To Law: The New Bill That Will Change The Game For Influencers In Colombia
Colombia's Senate has introduced Bill 394 of 2025, a groundbreaking legislative initiative that aims to formalize and regulate the digital content creation industry. The proposed law establishes mandatory transparency requirements for sponsored content, imposes strict guidelines for health and cosmetic product promotions, and creates a National Solidarity Protection Fund financed through development quotas and digital service taxes. Will this regulatory framework transform Colombia's social media landscape
Colombia Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
Chronicle Of A $700 Million Fine
A major Colombian brewery faced a USD$220,000 fine from the Superintendence of Industry and Commerce for mishandling a promotional campaign linked to soccer tickets. The company violated consumer protection laws by changing contest rules mid-campaign and omitting essential information, leaving over 4,000 customers without promised benefits. This case provides critical lessons for entrepreneurs on how to structure legally compliant promotions that protect both customers and business reputation.
Colombia Consumer
GA
Global Advertising Lawyers Alliance (GALA)
Article
Colombia’s New President Fuels Market Optimism But Faces Barriers To Policy Agenda
Colombia's President-elect Abelardo de la Espriella prepares to take office with an ambitious agenda to reverse his predecessor's leftist policies through business-friendly reforms, aggressive security measures, and energy sector expansion. His administration faces significant challenges including legislative opposition, fiscal constraints with a deficit exceeding 6% of GDP, and the complex task of combating sophisticated transnational criminal networks that generate billions in illicit revenue. Market opti
Colombia Government
SJ
Steptoe LLP
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