Brazil: Social Media

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Article
TSE Requires Electoral Compliance Plan From Digital Platforms
Brazil's Superior Electoral Court has mandated that digital platforms submit detailed compliance plans by August 16, 2026, outlining measures to safeguard electoral integrity and prevent misinformation during the 2026 elections. The ordinance applies to platforms with over 5 million monthly active users in Brazil, requiring comprehensive documentation of content moderation, AI governance, and coordinated behavior detection strategies. Non-compliance may result in public disclosure, direct regulatory supervi
Brazil Media & IT
LA
Licks Attorneys
Article
CONAR Publishes New Edition Of The Digital Influencer Marketing And Advertising Guide
Brazil's advertising self-regulation body CONAR has released comprehensive new guidelines governing digital influencer marketing, significantly expanding the definition of influencer advertising and establishing stricter transparency requirements. The updated framework addresses emerging challenges including AI-generated content, child participation protocols, and the distinction between organic and commercial social media posts.
Brazil Media & IT
GA
Global Advertising Lawyers Alliance (GALA)
Article
CONAR Updates Guidelines On Advertising With Influencers
The National Advertising Self-Regulation Council (CONAR) has released an updated Guide on Marketing and Advertising by Digital Influencers, introducing significant changes to transparency requirements, child protection measures, and artificial intelligence usage in advertising campaigns. The new edition, effective June 1, 2026, expands the definition of digital influencers beyond natural persons and clarifies material connection requirements between influencers and advertisers.
Brazil Media & IT
KL
KLA Advogados
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