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Agreements are increasingly entered into via websites or by
exchange of e-mails. A mouse click or typing in your name replaces
a signature. But is that type of agreement valid? The publication
"Elektronisch contracteren" provides practical answers to
this and other questions and outlines the legal boundaries. In a
separate chapter, the norms specifically related to electronic
advertising are discussed, e.g., via websites, social media,
etc.
To read the chapter on electronic advertising by Lokke Moerel
and Alex van der Wolk, please click
here.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.