United States:
Social Media, Influencers, And Endorsements (Podcast)
01 April 2024
Venable LLP
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Advertisers increasingly view social media as an opportunity to
have influencers speak positively about their products and
services. But the Federal Trade Commission (FTC) has made it clear
that rules regarding disclosure of material connections also apply
in the social media context. Host Shahin Rothermel and her guest, Venable partner
Melissa Steinman, go over guidelines that
include straightforward declarations like "X Company gave me a
free product" or hashtags like #ad, emphasizing upfront,
noticeable disclosures. Specific rules apply for different content
formats, urging companies to monitor and educate employees and
third-party implementers to prevent regulatory issues.
Host: Shahin Rothermel
Guest: Melissa Steinman
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
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