The ASA recently found that Funplus, developer of King of Avalon: Dragon Warfare should only use images from its own game in advertising.

Through its agency, the developer actually promoted a Tweet using a screenshot from a different game.  Though this is a UK regulator, the rule would certainly be the same in the US.

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The ASA considered that consumers would understand from the ad that the image featured was from the advertised game, King of Avalon: Dragon Warfare.

We understood, however, that the image was actually from the game, Mount & Blade 2: Bannerlord. We therefore concluded that the ad was misleading.

The ad breached CAP Code Edition 12 rule 3.1

"Marketing communications must not materially mislead or be likely to do so."

https://www.asa.org.uk/rulings/funplus-interactive-a17-398352.html

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