The FTC has announced the agenda for its Follow the Leads: A Workshop on Lead
Generation, scheduled to take place on October 30 in
Washington, DC.
The workshop is intended to explore online lead generation in
various industries including lending and education. The event will
host the following five panels: (1) Introduction to the Lead
Generation Marketplace and Mechanics; (2) Case Study: Lead
Generation in Lending; (3) Case Study: Lead Generation in
Education; (4) Overview of Consumer Protection Concerns & the
Legal Landscape; and (5) Looking Ahead: Protecting & Educating
Consumers.
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