The first episode of Venable's Ad Law Tool Kit Show, Season 2,is now available. Listen to "Negative Option Marketing: Part 2" here, or search for it in your favorite podcast player.
Negative option marketing can include pre-notification negative option plans, continuity programs, automatic renewals, and free-to-pay conversions. This marketing strategy continues to invite scrutiny from the Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs.
In this episode, I talk to my co-host on this podcast, Shahin Rothermel, and Venable partner Ari Rothman about the keys to success in avoiding investigations and liability.
Venable's Ad Law Tool Kit Show will help you and your organization identify and avoid potentially problematic advertising practices. Over the course of 11 episodes, we examine the increasingly complex regulatory landscape that governs the promotion of goods and services— from Made in USA claims to marketing to children.
If you have specific questions after listening to this episode, don't hesitate to contact me, Shahin, or Ari to arrange a conversation. And check out more chapters of Venable's Advertising Law Tool Kit.
You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.
And if you haven't already, be sure to subscribe to our award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.
Tune in next week for a conversation between Shahin Rothermel and Venable partners Ellen Berge and Ari Rothman on "Email Marketing in the Crosshairs."
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
