From The Finnish-British Chamber of Commerce:
Paying attention to your brand is more important than it ever has been.
Brands who have innovated, adjusted their primary industrial focus, moved into the virtual space or collaborated with other brands to adapt their business in lockdown should also consider the impacts on their intellectual property and the protecting their brand.
In this podinar, Marks & Clerk's Simon Portman and Michael Barrett, and Emma Jalonen of the Finnish-British Chamber of Commerce discuss success stories, challenges and what businesses should be considering as part of their adaptation to the "new normal".
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
