Article
A Handful Of Opt-Outs And A Six-Figure Fine: CalPrivacy’s Message To Data Brokers
California's Privacy Protection Agency has issued its first enforcement action against a data broker, imposing over $116,000 in penalties for violations of both the Delete Act and CCPA. The case centers on LocateSmarter LLC's practice of requiring consumers to provide sensitive personal information, including partial Social Security numbers, before allowing them to opt out of data sales. This landmark decision signals aggressive enforcement as the state's new Delete Request and Opt-Out Platform becomes oper
Ballard Spahr LLP